The Martin Agency

That's a wrap! Client work, special programming, a visit to Martin's HQ in Richmond, VA — we kept our latest summer Marty Residency cohort busyyyyyy. We also briefed them on a 360 campaign to encapsulate their time here at the agency... and let's just say they ran in the Western direction. 🤠 🔗 https://lnkd.in/djAjzuwG

I went on set at Warner Bros. Studios to see The Martin Agency's blockbuster 'Beetlejuice Beetlejuice' collab for CarMax in action. While touring the Burton-esque 'BeetleMax' car dealership and watching an earthquake hit the miniature model town, I spoke with CarMax's Yujin Heo and Martin's GCD, Anne Marie Hite, about why this Beetlejuice nightmare was a dream production for everyone involved. Read the full feature below. LBBonline - Little Black Book Thanks to Lizzy Reid and the team!

Today, The Martin Agency launched a new music series to create space to spotlight talented musicians across a diverse collection of genres and disciplines — The Mix at Martin. https://lnkd.in/ehwUcvpZ

Nickelus F is in the house and wants YOU to watch the first Mix at Martin. ⏯ https://lnkd.in/eY_2ZQyM

Meet our Design Marty duo. They are wanted for their stunning conceptual designs and software execution. In visual development, building on brands, and multi-tasking on numerous projects, they’ve delivered strong conceptual ideas and even better designs. Here’s what they have to say: Jayme: “I’ve worked closely and collaborated with the best team to design various applications for companies like Papa Johns and GEICO. This collaborative work environment has taught me how valuable it is to be able to learn from others in order to grow!” Esther: “I’ve gained extensive hands-on design experience, both collaboratively and independently! It was a great opportunity to learn how the advertising industry and design work together.”

Martin Executive Creative Director Ashley Marshall revealed to Marketing Dive some of the hurdles that ultimately led to magic when creating UScellular's latest 360 campaign featuring Alanis Morissette. "An early script for the campaign featured 'Ironic' with its lyrics rewritten for UScellular's purposes, but as pre-production continued, that approach proved limiting and rewriting the song was taken off the table — a familiar roadblock in the creative process of an ad. 'What are we going to do now? Is the idea dead?' Marshall recalls thinking. 'The team went back, and undeterred, found this other approach in which Alanis makes all these observations, just speaking them.'" Read more about how the ad's creative evolved: 🔗 https://lnkd.in/eGh9XbsE

Meet our Art Director Marty team, wanted for their exceptional visual flair this summer. From conceptualizing bold campaigns to delivering impeccable craftsmanship, they’ve transformed every project into a visually stunning narrative. Here’s what they have to say: Lindsey: “This summer was all about embracing the art of being bold and unapologetically honest - where the most shivering, empowering stories find their authenticity. Not only did we become storytellers, but also Martin gave us an opportunity to leave a lasting mark on every project.” Hazel: “I learned about Martin from a fedora-wearing man I met on the street 6 years ago, and it’s been a goal of mine to work here ever since. So this summer has basically been one huge *pinch me* moment, and I’m so thankful to everyone I’ve met here for making the Marty experience so special. 💖 ” Yul: “From a 360 campaign to a new biz pitch, Martin has given us young creatives real opportunities to not just learn and grow, but to make our voices heard and be seen. No regrets kickstarting my ad career here at Martin.”

Thanks for the feature, ADWEEK!

Meet our Studio Design Marty. Stella is wanted for being our swiss army knife this summer. Flexing across multiple departments and getting her hands dirty in physical design work, Stella has shown up across the agency to lend a hand wherever possible. Here’s what Stella has to say: “I feel lucky to have been given the opportunity to use both sides of my brain to make an impact on amazing creative work. I’ve been able to collaborate with and learn from so many kind and talented individuals while working on a multitude of client and internal projects that proved how crucial design is to every part of the agency.”

Sometimes the best way to appreciate how something should be is to see how it absolutely shouldn’t be. To bring this to the (After)life, CarMax partnered with the new film Beetlejuice Beetlejuice to see how a used car dealership would be run by Beetlejuice himself. Introducing BeetleMax: The way car buying shouldn’t be. See Beetlejuice Beetlejuice only in theaters September 6th!