Toluna

🚀 L'#IA est en train de révolutionner le monde des études, permettant des analyses toujours plus fines et une compréhension approfondie des comportements des #consommateurs. Mais comment exploiter toute sa puissance pour améliorer la qualité des insights et booster vos stratégies marketing ? Comment repousser les limites actuelles des protocoles d'études ? Comment améliorer l'écoute et la compréhension des consommateurs en temps réel, et améliorer la fiabilité des #insights recueillis ? Vous nous avez manqué au Printemps des Etudes ? Nos experts Laurence Bertea-Granet et Djilali Sahi vous partageront la vision de Toluna et ce que nous mettons en place pour optimiser vos #études grâce à l'intelligence artificielle 🤖🌠 📅 Mardi 5 novembre 🕛 12h - 12h45 📍 https://lnkd.in/eAGc5ka4 Toluna MetrixLab

🎉 Exciting news: we’re speaking at the ESOMAR APAC Ignite event next month! 📅 Join us on November 7th at 11:45 ICT as Rivesh Misra, Human Insights Director at The Coca-Cola Company Singapore and Gayatri Srikant, Regional Managing Director at Toluna-MetrixLab Singapore, take the stage to share a groundbreaking AI-powered study on food choices, social hangouts, and Gen Z trends. Together, we’ll uncover how AI is pushing the boundaries of market research and enabling us to uncover unparalleled insights on Gen Z and brand decision-making. 🔗 We hope to see you there! Register for the event here: https://bit.ly/3YwzXVF #ESOMARAPAC #GenZTrends #MarketResearch #AIInnovation Toluna MetrixLab The Coca-Cola Company

✨Unlock clear and efficient data reporting with Insights 📊 The new Insights reporting features in Toluna Start make it easier than ever to create clear, effective reports. Insights provides advanced visualization tools and charts, increased report customization options, and secure publishing and sharing. Reporting with Insights ensures that your findings are ready for quick and efficient storytelling. Learn more about Insights here ➡️ https://bit.ly/48oJKR6 #MarketResearch #DataVisualization #Innovation

🚀 Découvrez les clés pour accélérer la croissance de votre #marque. Quels sont les nouveaux leviers de #communication ? Quelles opportunités s'offrent à vous dans un environnement publicitaire ultra compétitif, et comment les exploiter ? Quels outils pour évaluer efficacement l'#impact à long terme de vos stratégies ? Vous nous avez manqué au Printemps des Etudes ? Nos experts Hélène Pavlidis et Karl F. vous partageront leur vision et des exemples concrets de stratégies gagnantes 💡 📅 Mardi 22 octobre 🕛 12h - 12h45 📍 https://lnkd.in/eMcEvJJw Toluna MetrixLab

We’re back with another AI Q&A! This time, we’re speaking with Marie Elisabeth Hense and Gene Saykin to uncover AI myths and misconceptions, the power of combining AI with human intelligence, and how we tackle data quality at Toluna. Dive in! 👉 Check out the full blogpost here: https://bit.ly/4dHvLqv #AI #MarketResearch #DataQuality

Reflecting on yesterday's Women In Research (WIRe) event in Amsterdam... What a pleasure to hear so many insightful talks – including one by our own Berlesu Kerimoglu! Not to mention the opportunity to connect with so many driven professionals. A truly inspiring event! #WomeninResearch #mrx #marketresearch

🚀 Excited for IIEX AI next week! Join us on October 15 at 11:50am ET for our session, “From Tinkering to Transformation: Unlocking AI's Full Potential". Toluna/MetrixLab’s SVP of Innovation Rick Candelaria will be taking the stage to dive deep into Toluna’s AI journey, from initial experimentation to full-scale implementation. He’ll share insights on how we've overcome challenges in integrating AI and actionable strategies for AI-driven success. 🎥 Get a sneak peek of the session below and register here: https://bit.ly/3ZFZZa7 #IIEXAI #AItransformation #Innovation #AIstrategies #FutureofAI Toluna MetrixLab Rick Candelaria Greenbook

⏰ The countdown is on! 3 days to go until the Women In Research (WIRe) event in Amsterdam! Don’t miss out on this unique opportunity to join us at the brand new Booking.com offices, where MetrixLab’s Berlesu Kerimoglu and Natasha (Long) Bailey will explore creativity in research and share best practices. You’ll also have the chance to connect and network with fellow professionals 🌟 👉 Final chance to sign up: https://bit.ly/47jAIEx #WomeninResearch #mrx #marketresearch

🚨 The countdown is on for TMRE 2024! We can’t wait to connect with you in Orlando! Join our session on October 8 at 12:20pm ET, where Kathy Lesner and Cory Cunningham, Director of Insights for Oral Care at Colgate-Palmolive, will discuss how Colgate is transforming media into a high-impact, brand-building tool. And don’t forget to stop by booth #814 to say hi! There’s still time to register – secure your spot and use code TOLUNA15 to save 15%: https://bit.ly/4dcEosQ Brett Criss, Christine Ciullo, Alexandra Van Arsdale, Cara Edwards #TMRE #MarketResearch #MediaOptimization #Insights

Our Polish team had an incredible two days at the INSUMMIT Festival last week! A big thank you to everyone who stopped by our booth – we loved connecting with you! 🙌 A special shoutout to Iwona Wilmowska, PhD, Client Director at MetrixLab, for her insightful presentation, "How to Win the 2025 Presidential Elections – A Guide for Brands." With a record 74% voter turnout in the recent elections, Iwona explored how brands can use social movements to engage consumers. From clever campaigns like “I vote. I decide” to what Polish consumers really think, the session sparked great conversations! Missed it? Let’s connect to discuss more insights! #INSUMMIT2024 #ConsumerInsights #B2BMarketing