Tracer

Will you be at the Anti-Counterfeiting World Law Summit - 7 November? Be sure to meet with the Tracer team to share insights and explore the latest trends around online brand protection and AI! Shanila Rattansi and Daniele Tedoldi will be in attendance and look forward to connecting with you. See you there! #Networking #onlinebrandprotection #aiforgood #anticounterfeiting

The explosive rise of AI-generated deepfakes has reached alarming levels, with celebrities increasingly falling victim to unauthorized use of their likeness in deceptive content. This growing trend mirrors a concerning pattern in the business world, where bad actors are weaponizing AI to exploit well-known brands' intellectual property and deceive consumers through sophisticated impersonation schemes. For expert insights into this evolving threat landscape, tune into our Tracer Talks episode featuring Marc H. Trachtenberg from Greenberg Traurig, LLP and Tracer CEO Rick Farnell as they explore how artificial intelligence is enabling more coordinated attacks on brands. https://lnkd.in/eWAzACJ2 https://lnkd.in/g3X-tMpb #AIthreats #BrandProtection #IntellectualProperty #Deepfakes #ArtificialIntelligence

Learn why 40% of Tracer's customers have never spent money in Brand Protection prior to the Gen AI revolution. We're seeing a shift in brand protection: it’s no longer just a legal issue but a business-wide challenge. Effective solutions require collaboration across departments—legal, marketing, product, and security—all impacted by nefarious activities and bad actors infringing on their brand. By integrating expertise beyond legal, we can build a comprehensive program that addresses brand problems holistically. Learn more about the Tracer Experience with Rick Farnell and Colby Hall now:  https://lnkd.in/gTmi87p3 #BrandProtection #LegalCollaboration #BusinessStrategy #aiforgood #tracerai

TechBuzz News: Tracer announces Flora an AI-powered assistant, designed for brand and consumer protection. Flora represents a significant leap forward in AI-powered brand protection. In our fast evolving digital world, cyberthreats to brands and consumers are growing exponentially. Tracer's AI agents are designed to protect brands by offering intelligent tools to safeguard their reputation and their consumers online. At Tracer, we’re proud to be at the forefront of GenAI to protect the integrity and digital authenticity of global brands. Thank you to TechBuzz News for highlighting our mission and celebrating this milestone with us. To read the full article, click here: https://lnkd.in/evRHYVpW  

Infringement removal: speed, accuracy, and compliance with Tracer AI In brand protection, speed and accuracy are crucial. Tracer measures "time-to-live" as the time from detection to takedown. The faster we act, the lower the risk for brands and consumers. Using an AI agent architecture and world class computer vision helps Tracer to act swiftly, efficiently, and deliver the industry's fastest time to takedown.  Listen in on the discussion between CEO, Rick Farnell and Director of Tracer Experience, Colby Hall. Watch Now: https://lnkd.in/gTmi87p3  #LegalTech #tracerai #onlinebrandprotection #aiforgood #efficiency

As Amazon becomes a prominent beauty retailer, the platform is experiencing a surge in counterfeit products that aim to imitate viral beauty items. Although Amazon has implemented several initiatives to combat this problem, many premium brands continue to contend with dupes that exploit their intellectual property. https://lnkd.in/gVGRZ97M Join us for our Tracer Talks featuring Angelo Mazza from Gibney, Anthony & Flaherty, alongside Tracer CEO, Rick Farnell, as they discuss brand protection strategies for luxury goods companies. https://lnkd.in/gtwUdmxK

AI and automation are a must in brand protection, but partnerships and relationships are equally as important. Combining world class AI with partnerships that are built on years of trust and collaboration are a winning combination for Tracer.  Learn how this strategy of technology and relationships helps Tracer achieve the brand protection industry's fastest time-to-takedown and compliance rates for our brand customers.  Click here to watch the full video with our VP, Brand Protection Centers of Excellence, Nancy Merritt, and CEO, Rick Farnell: https://lnkd.in/gud8R3X9 #onlinebrandprotection #aiforgood #tracerai #collaboration

Pay for outcomes, not hours. Tracer’s dynamic platform and pricing offers adaptable solutions that empower brands to seamlessly navigate seasonal shifts and evolving priorities in their marketing and brand protection strategies. The Tracer Experience ensures our customers have the most flexibility to fit their needs. View the entire conversation between CEO, Rick Farnell and Director of Tracer Experience,  Colby Hall here:https://lnkd.in/gTmi87p3 #RetailReady #DynamicPricing #TracerExperience #aiforgood #onlinebrandprotection #innovation

Partnerships in online brand protection require continuous collaboration. Learn why it's crucial to maintain strong relationships with platforms and partners to protect brand buyer authenticity. Catch the full episode with Tracer CEO, Rick Farnell and VP, Centers of Excellence Nancy Merritt to learn about Tracer's partnership strategy and its impact on our take down and compliance rates. https://lnkd.in/gud8R3X9  #BrandProtection #LegalInsights #PartnershipsMatter #ConsumerAwareness

Over the past several months, there have been countless articles detailing the harm of counterfeit airbags. This article from the BBC sheds light on an investigation that led to the seizure of 500 fake airbags and an estimated 140,000 euros as well as three arrests. Listen to the discussion between Tracer CEO Rick Farnell and Jay Kennedy, Ph.D. for more insights into counterfeiting where they explore the risks counterfeit products pose to both consumers and businesses. https://lnkd.in/e8exZDYe https://lnkd.in/gaCYPyFZ