Trust Relations

Affiliate marketing has been a game-changer in the PR world. If your brand is new to this type of PR, we're happy to clue you in! 💡 Affiliate marketing is a process that connects brands with online platforms and influencers, who receive commission for every visit, sign-up or sale they generate for a merchant. Today, consumer media outlets do the same with affiliate PR—they join affiliate networks, feature their favorite brands in news articles, and earn a kickback for every sale. The result is increased revenue for those news outlets, and increased sales for the brands. Interested in learning more? You can read a recap of recent changes in affiliate PR on our blog pager here: https://buff.ly/3Xd2j6L And if you're ready to learn what affiliate PR program can do for your brand, we have you covered! Our skilled consumer PR experts can take the stress out of your affiliate program, with end-to-end services to boost your media exposure. Set up a call any time: https://buff.ly/3xWkpNg #PR #B2C #affiliatemarketing

What's better than jumping on a flight for your well-deserved summer vacation? ✈️ We have a few ideas: 😉 📍 timely communication with media contacts 📍 successful and strategic media pitches 📍 managers who care about their teams 📍 organized, efficient processes 📍 clear client goals and reporting protocols If you've been around here for awhile, you'll know that our CEO & Founder, April White, started Trust Relations because she wanted to create an agency where her PR dreams could be a reality. That's why we're as passionate about mentorship and upholding a considerate culture as we are about delivering powerful results. 💪 📰 Sound good? Visit our website to learn how we can work together: https://buff.ly/3xWkpNg In the meantime, we're wishing you productive mornings, impressive media placements and new client partnerships. Go get 'em, tiger! 💥 #motivation #prmemes #agencylife

There’s a lot of opportunity to chart your own career path in PR. And whether you're a rookie at the start of your career or a long-time practitioner facing a career change, it can be difficult to decide which path to choose. Luckily for you, we’ve seen it all! Today's blog post includes a breakdown of the different PR career paths one might take, to get you up to speed on the differences. Tap the link to learn about: 🏢 careers at traditional and digital PR agencies 🏠 in-house roles 💻 freelancing and independent consulting Read it here: https://buff.ly/3M3HG6w Wondering which types of roles we have available at Trust Relations? Check on our current openings any time: https://buff.ly/3lzYk3P #PR #AgencyLife #CareerAdvice

Many brands have been burned by PR in the past, with lackluster media results, inexperienced account staff, murky agency contracts, and strategies that don’t align with their broader business goals. If you're a brand leader or marketing executive trying to navigate the competitive agency vetting process, our team has some advice! Swipe, tap or click to read about three of the "red flags" that can indicate a PR agency might not be serving your best interests. Interested in hearing how we avoid these issues at Trust Relations? Reach out to us! We'd love to discuss how we can do better for your brand—and maximize your budget. Set up a call: https://buff.ly/3xWkpNg #PR #agencylife #PRadvice

It's a busy time for PR practitioners in Washington! On the PR Wine Down podcast today, hosts April and Laura are taking a look to behind the scenes, with special guest Krysten Copeland! Krysten is the founder of KC & Co Communications and author of the PR Girl in D.C. blog. In this episode, Krysten shares her expertise in PR for campaign planning and management, details her career journey, and unpacks the realities of working in the fast-paced political sector. Also in this episode, April and Laura review Google’s recent missteps with its featured AI responses and analyze why some brands have begun to scale back their AI offerings. Don't miss out! Stream it here: https://buff.ly/4fw8B8I #PRpodcast #AI #PoliticalPR

It's been one year of working with wonderful Account Executive Madison – and what a year it's been! 😍 For her clients across fintech, consumer tech, health tech, and more — Madison is as results-driven as she is creative. She's a go-getter and a PR star, and we can't wait to see what year two will bring. Cheers to you, Madison! 🥂 🤩 Meet Madison and the rest of the team here: https://buff.ly/44BkTWE #teambuilding #PR #mediarelations

We can't imagine Trust Relations without Daryna! Has it really only been four years? 🤯 Daryna is a gifted operations manager, a creative problem-solver, a skilled graphic designer and an all-around superstar! She's a force to be reckoned with — after all, it takes some serious hard work to keep a PR agency running as smoothly as ours does, thanks to our operations team (and its A+ manager). 😉 Cheers to year five, Daryna! We can't wait to see what you'll accomplish next. 🤩 Meet Daryna and the rest of the team here: https://buff.ly/44BkTWE #PublicRelations #operationsprofessional #teambuilding

We love being a fully-virtual agency for many reasons (better work-life balance, freedom to explore our passions from anywhere, working with colleagues from across the world). But one of the best reasons is this: We have total creative control of our workspaces! Swipe to learn about our team's must-haves for a productive work week — from snacks and drinks, to techy gadgets, to ambient lighting, and more! What motivates you to do your best work from your home office? #agencylife #remotework #worklifebalance

🚨 TODAY IS THE DAY!🚨 Have you registered for the Women|Future Conference? Our CEO & Founder, April White, will be hosting a talk at this year's event. The annual Women|Future Conference is hosted by The Stevie® Awards, the world’s premier business awards. The event will feature a stellar lineup of speakers, leaders, executives, small business owners, entrepreneurs, and coaches. You still have time to register for the event! Here's what you need to know: 📌 Session Title: "Building a Trusted Brand: Authenticity in a Time of Public Scrutiny and Hot News Cycles" 📌 Date: Today (Tuesday, July 23) 📌 Time: 12:00pm ET 📌 Event Registration: https://buff.ly/4bv37I0 Meet the panelists: 💥 Rachel Griffin, co-founder of PlayWise Partners 💥 Ronjni Joshua, owner & president of The Silver Telegram 💥 Catharine Montgomery, CEO & founder of Better Together 💥 Marissa Nance, CEO & founder of Native Tongue Communications #WomenFutureConference

The PR industry has changed a lot since the introduction of affiliate marketing into the mainstream marketing mix. Without an affiliate PR or marketing program in place, lifestyle and consumer brands face significant hurdles in getting noticed by digital publications — and potential consumers. The best PR agencies understand this shift and know how to leverage affiliate PR strategies to encourage top-tier coverage in leading consumer publications, gift guides and product roundups. In today's post on the Trust Weekly blog, we'll explore why affiliate marketing is crucial for consumer brands of all sizes. Read it here: #PR #ConsumerPR #B2Cmarketing