Veritone One

Hearing about programmatic ads and not sure how that applies to your media buy? Our own Patrick Kolling breaks down the definition, as well as different types of programmatic buys and what makes them work for your campaign, at the link below ⤵️ #programmatic #advertising #mediabuying #campaignstrategy

Who’s ready to GROW with us? We’re excited to share that Veritone One is a sponsor of #GrowNY! We’ll be joining the fastest-growing community of online retail brands, tech providers, investors, and other agencies at this summer’s conference. We can’t wait to share ecommerce strategies and insights with the best of ‘em! Secure your ticket to join us! 🔗 https://lnkd.in/gAFjqe4d   Zeus Peleuses, Conor Doyle, Bart Roselli, Tucker Peleuses, Richard Varalla, and Rosemary Scalabrino will be in attendance and would love to connect with you! #ecommerce #NYC #retailconference

⏩⏩ A new study from our friends at Sounds Profitable suggests that ad skipping during podcasts is not as common as some listeners say. In fact, when asked about the latest episode they listened to, 68% of listeners surveyed heard all or some of the ads within; only 17% actually skipped them all. Though some listeners anecdotally claim to skip ads, the research doesn’t necessarily bear that out, according to Tom Webster. “When you ground them in a familiar instance, with a podcast that they liked or just listened to, what you'll see is that most people pay attention to most of the ads.” How can your brand up the chances of an audience engaging with their ads? The right creative is a strong start—and here at Veritone One, we know exactly what that means to podcast listeners. Skip ahead ⏩ to insights from Kedric Walls on the type of podcast ads with the most positive listener sentiment below. #podcastadvertising #podcastnews #adskipping #listenerengagement

If Google announces a new policy on cookies... we're going to ask for more information. In our latest blog post, our own Maggie Beyer walks you through the new cookie ruling and its implications for digital ad campaign measurement ⤵ #digitaladvertising #google #cookies #campaignmeasurement

Still in a New York state of mind 🌆💡... can you blame us? Our team found the panels at #IABPodcastUpfronts to be so informative—we really appreciated being about to hear from so many hosts during the presentation. We are enthused about the volume of new (female-hosted!) sports content that is slated to launch soon across a wide range of partners and love to see the continued growth and development of new content in the ecosystem! Wondery ESPN Good Karma Brands iHeartMedia Acast NPR SiriusXM YAP Media Pod Digital Media Libsyn Ads The Daily Wire CUMULUS MEDIA Paramount WNYC Radio Seekr Technologies Sonoro Global Media Corp. Claritas

Kickoff 🏈  may be in the rearview, but we'll never forget our "Don't Forget the Flowers" campaign! Read how Veritone One brought two of our legacy clients together for a strategic brand play that capitalized on the Big Game and Valentine’s Day with ultimate efficiency—and without the Big Game price tag.

The four Cs we took away from last week’s Podcast Movement Evolutions: 1️⃣ Counting accurately. We’ve said it before and we’ll say it again: the iOS17 update to the Podcasts app is a good thing for our industry. It gives us a much more accurate read of how many listeners are actively engaging with each podcast episode, allowing for better-informed media strategies and more transparency all around. A perceived drop in download numbers doesn’t faze us—we’re focused on results. 2️⃣ Creating content is back and more creative than ever. There’s a palpable excitement in the air around unique, creative executions outside of a traditional 60-second host-read ad. We’re talking more effort into each execution, more of a willingness to be creative, and more commitment to deepening client-influencer relationships. On that note… 3️⃣ Curating intentional partnerships. Networks are prioritizing quality over quantity. We will continue to work closely with networks who are deeply familiar with their roster of talent and the audiences with whom they resonate, and in turn, pass on those thoughtful recommendations to our clients. 4️⃣ Coming back stronger. 2023 was an interesting, and often challenging, year that saw less new content and less spend than expected. This year, we are seeing renewed energy around new content and new client business, as well as a continued dedication to growing the ecosystem at large. *️⃣ Bonus C: Connecting! Follow our panelists and attendees Jessica Robine, Taylor Dimmick, Hilary (Ross) Shafer, and Courtney O'Connor for more insights on the state of podcasting. #podcasting #podcastmovementevolutions2024 #losangeles

🌴LA: we just checked the forecast for next week and it’s EXCITING!🌴 Veritone One is thrilled to contribute to two panels at this year’s Podcast Movement Evolutions. Our own Taylor Dimmick will be sharing her expertise on the benefits of video-enabled podcasts (#simulcasts) and how networks are maximizing them to deliver ad performance. And don’t miss Jessica Robine as she untangles host-read, programmatic, and hybrid ad campaigns—how they differ, and how to shape your media buying strategy around them. See you there! #podcasting #performanceadvertising #mediastrategy #podcastmovementevolutions

Back and, dare we say, better than ever? As we reflect on an amazing weekend at #SXSW, here are some takeaways from the event. Its presence at SXSW confirms it: Podcasting is now as mainstream as “mainstream” gets. We’re used to connecting with peers at industry-specific events, but to be among so many different tech and culture experts in their respective fields, and be able to learn from and celebrate each other in one place, was so refreshing! Creators had a significant presence at SXSW, touting the unique attributes of Podcasting we’ve been espousing to our clients for years: 🤝 The ability to align themselves with brands that resonate with their audience 🪞 The importance of maintaining authenticity and focus 💪 The amount of time and effort that goes into producing high-quality integrations 🌟 The opportunity to showcase their whole, multifaceted identity Another finger-on-the-pulse moment for Veritone One? We heard a lot of talk about multichannel strategy and its deployment—something we’ve been driving the content and creator community to adopt. One last tidbit: everyone was buzzing about the iOS 17 update, which features fewer automatic impressions in the Apple Podcasts app, giving networks and advertisers a more accurate read on genuine engagement. We pride ourselves on basing our strategy on ROAS rather than speculating based on listen data—but this feels like a big step forward in making sure brands and networks are aligned in visualizing campaign success! 📈 #sxsw2024 #podcasting #creatoreconomy #futureofpodcasting #veritoneone Hilary (Ross) Shafer Conor Doyle Courtney O'Connor

V1 🔜 SXSW! Our team is getting ready to fly out to #sxsw2024 and couldn't be more excited to connect with you. If you're in Austin this weekend, make sure to say hi!