X Games

#XGames isn’t only about the athletes, but also about the fans. We know we wouldn’t be where we are without our fans and so we aim to give them an experience to remember every time they step foot on our venues. Over 60,000 fans flocked to #XGamesVentura to celebrate the return of X Games, filling local businesses and the venue, and creating unforgettable action sports history! We completely sold out of 3-day SuperFan tickets for the weekend and VIP & SuperFan tickets on Saturday. This year we also expanded the venue footprint, brought back live music performances and made X Fest even bigger. That meant more brand activations, interactive experiences, scheduled entertainment, and all-day pro demos. And did we mention Rowdy The Skateboarding Dog? There was definitely something for everyone! What do you want to see at the next X Games?

WORLD’S FIRST kickflip body varial 900 🔥 Gui Khury has made history (again), and is no stranger to World’s First, or 900’s. Khury landed the first 1080 on a vert ramp securing him gold in Vert Best Trick at X Games 2021. The next year he landed the first-in-competition body varial 900 to get silver at X Games 2022. And let’s not forget the first-in-competition judo 900 to win gold at X Games California 2023. Gui continues to push the progression of skateboarding and we can't wait to see what crazy trick he puts down next. #XGames #Skateboarding #WorldsFirst

#XGames has always been about the athletes, and #XGamesVentura 2024 was no different. Of the 134 athletes who competed in Ventura, 36 of them were teens and pre-teens - the most since X Games Aspen 2006! Athletes from 19 countries competed at the event, with Colombia’s Jhancarlos Gonzalez and Portugal’s Gustavo Ribeiro earning the first X Games medals for their respective countries. We also witnessed some inspiring feats: Mia Kretzer became the youngest-ever X Games athlete and then won gold at the age of 9 years, 8 months! Nyjah Huston tied legends Shaun White and Garrett Reynolds for the most X Games gold medals in history (15!), Arisa Trew and Kevin Peraza set records, and there was so much more. This just goes to show how much history happens at these events and we can’t wait to keep telling these stories. What will happen next?

We're going back to Japan! #XGamesChiba is returning for the third consecutive year to the Makuhari Messe stadium on September 20 – 22. Catch some of your favorite athletes like Arisa Trew, Jackson Strong, Nyjah Huston, Kevin Peraza and more as they compete for the #XGames gold. For the most up to date info, click the link here: https://lnkd.in/dD667KDG

If you follow vert skateboarding, chances are you know the big names like Jimmy Wilkins and Arisa Trew. But what about the young(er) athletes that you haven't heard of...YET. “It was so fun, like I didn’t think I would ever get invited to that, that’s a dream.” - Valen Meyer, X Games Next X Jam Skater The first weekend of the Lexus X Games Vert Pro was dedicated to the up and comers in vert skateboarding with 20 young men and women skating the #XGames vert ramp for the first time. Each and every one of them crushed it and we’re stoked to be able to give them that platform to show up and show out. #skateboarding

#XGamesVentura 2024 had some huge wins when it came to digital & streaming. 1.9M Combined Livestream Views (across YouTube, Twitch and TikTok) - an incredible 69% YOY growth 610K+ TikTok Livestream Views (+100% YOY) 829K+ Twitch Livestream Views (+71% YOY) 20K+ YouTube Subscribers (+100% YOY) We’ve seen that the digital landscape is growing, and we are meeting our audience where they are, while giving them the best interactive experience possible. Our #XGames digital hosts, Jack Mitrani and Eunice Chang, did a great job providing viewers with exclusive content and engaging moments with athletes and guests.

The Lexus X Games Vert Pro is officially a wrap and one for the books! 📚 We brought the #XGames Vert ramp out to the Lexus US Open of Surfing at Huntington Beach for two absolutely banger weekends in a row and had some of the biggest names in skateboarding come with us, as well as some incredible up-and-comers. We witnessed never-been-dones, JD Sanchez's first ever 900, and a hand stand heard around the world. Click the link to check out the full weekend 2 recap, trust us you won't want to miss this one. https://lnkd.in/g3DgbZPs #USOpenofSurfing #Skateboarding

“We can tell the world everything about X Games, but I need the world to talk about X Games and showcase it.” - Devin Dismang #XGamesForum Presented by Group Y at #XGamesVentura 2024 panel highlight: “The Art of Storytelling & Future of Content” Hosted by Brandon Graham and featuring: Devin Dismang - Director of Content & Digital, X Games Brooklinn Khoury - Skateboarder, Model Ryan Williams - Nine-time X Games BMX Medalist James Ort - Partnerships, Action Sports & Adventure, BRP Content is constantly evolving, but there is always one underlying thing throughout - and that’s a story. Click the link to hear what these incredible panelists had to say about the importance of storytelling in driving engagement, building emotional connections and shaping the narrative of brands. 👉 https://lnkd.in/gv2kSTvT #XGames #Storytelling

#XGamesVentura 2024 was broadcast on both ABC and ESPN2 and had over 16 hours of original live content throughout the event weekend (6/28 - 6/30). We reached 5.8M unique viewers and had 348M minutes of linear TV viewed. The #XGames production team worked tirelessly to put on an amazing show that translated to audiences not only on digital & streaming (more on those wins to come), but also to audiences on linear as well.

"Women's sports are not having just a moment. It is hitting the front page." - Thayer Lavielle #XGamesForum Presented by Group Y at #XGamesVentura 2024 had no shortage of amazing panels and panelists and today we’re talking about Champions of Change: Women Driving Innovation and Progression. Hosted by Kristen Beat and featuring: Thayer Lavielle - EVP, Wasserman / The Collective Hannah Roberts - X Games BMX gold medalist  Cherie R. Cohen - CRO, World Surf League Vicki Golden - Four-time X Games Moto X medalist “X Games has been a way maker in women’s inclusion and action sports.” - Kristen Beat X Games has introduced 5 new women’s disciplines within the last 6 months: Women’s Ski Knuckle Huck, Women’s Snowboard Knuckle Huck, Women’s Snowboard Streetstyle, Women’s Skateboard Vert Best Trick and Women’s BMX Park. Click the link to listen to the what these amazing women had to say about the challenges, the progress made, and the opportunities for further growth in women’s sports 👉 https://lnkd.in/eEeyNKQN What's your favorite moment from this panel? #XGames #WomenInSports