Ivonet Gomez, MBA, MCM

VIDEO, the entry point por consumer engagement. “The digital world is looking for more videos and less text or photos, that's what the main platforms (YouTube and TikTok) are going to do, but Instagram is totally determined to avoid the mistake that Snapchat had at the time of not renewing itself and, in the words of Adam Mosseri, CEO of Instagram, "We are no longer a photo sharing app."” However, YouTube and TikTok carry their own issues in managing the content sharec on their platform, and bullying. YouTube has also figured out a way ti block other apps videos from playing when using car systems integration through bluetooth… ZIPPYAR offers a new channel for branding with video, directly from brands products with a customizable platform for consumer engagement. #video #branding

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TikTok just gave us a major shoutout and featured us as a success story on their website! 😎 If you thought we were good at this digital marketing thing, TikTok for Business just confirmed it. 💥 Our native content strategy crushed it and led us to achieve incredible results on the platform. 📈 Want to know how we did it? TikTok spills all the details in a case study they just published. There, we reveal our secrets to succeeding on this ever-growing social network. 😉 Head over to read the full case study here: https://lnkd.in/eCuYYWvf And if you're hungry for more, don't hesitate to contact us! We're ready to help you conquer TikTok and take your brand to the next level. 🚀 #TikTok #SuccessStory #DigitalMarketing #NativeContent #UPN #CrushingIt

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Who to choose? As Mexico’s marketing agencies grow in number — so does the number of choices. Each one claims to be the best. Each one seems unique and different in their presentation. The Red One México difference? That we stand out behind the scenes. We’re not making “we’re different from other agencies” our differentiator. I wouldn’t want a client to choose us just because we’re not Agency X, Y, or Z. I want you to choose us as you’ve heard good things, seen good things, and know good things about us… And what we deliver. Because to us, difference is not impact. And bringing together elements is often where the real solutions emerge. We bring together creativity and strategy and cultural insights. Then? We make sure they serve your commercial objectives. You end up with work that truly connects with — (and ‘converts’) your audience, instead of communicating — (rambling!) — without reason.

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At one point in my career, I decided that it was more important to be authentic than to fit in—and that’s when my life changed. La realidad es que companies will cut people when they need to in the face of market challenges, so I stopped pretending to be someone I wasn't to keep a job... and let my true self rock out. This shift not only boosted my confidence but also attracted the right opportunities and people into my life. Mi consejo—be human, and prioritize your joy. When you show up as your true self, you inspire others to do the same. Your unique perspective and authenticity are your greatest strengths, te lo prometo. #Authenticity #Leadership

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After over 8 years of incredible transformation, growth, and progress, I have decided to step down from my role at Catalina Marketing. This journey has been one of the most rewarding experiences of my professional life, and I am deeply grateful for the opportunities, challenges, and achievements we have shared. Working alongside such a talented and dedicated team has been a privilege. Together, we have navigated complex challenges, embraced innovation, and achieved remarkable milestones. I am proud of what we have accomplished and the positive impact we have made. Throughout my tenure, I have been guided by a set of key lessons that have shaped my leadership approach and contributed to our success: 🛒 Begin with the Customer: Understand their needs and prioritize their satisfaction. 🎯 Focus on What Matters: Identify key priorities and allocate your resources accordingly. 🧠 Seek to Understand, Then Be Understood: Prioritize listening and understanding others before presenting your perspective. 📢 Communicate Clearly and Often: Ensure transparent and effective communication to align teams and stakeholders. 🤝 Do What You Say You Will Do: Maintain integrity and build trust by keeping your commitments. 🔍 Pursue Disconfirming Information: Seek out information that challenges your assumptions to improve decision-making. 🌪️ Embrace VUCA and Lead Through It: Navigate Volatility, Uncertainty, Complexity, and Ambiguity with agility and resilience. 💡 Foster Innovation: Encourage creativity and experimentation to drive continuous improvement and breakthrough ideas. 📖 Prioritize Continuous Learning: Stay curious and committed to personal and professional growth. 🚀 Empower Others: Delegate effectively and support the development of your team members. 📊 Measure and Reflect: Regularly assess performance and learn from successes and failures. 💖 Be Kind: Treat everyone with respect and empathy, fostering a positive and collaborative environment. 🎉 Have Fun: Enjoy your work and create a lively and engaging environment for everyone. As I transition to the next chapter of my career, I want to extend my heartfelt thanks to my colleagues, mentors, and partners who have supported and inspired me throughout this journey. Your collaboration and dedication have been instrumental in our success. I leave with a sense of fulfillment and optimism, confident that Catalina will continue to thrive and reach new heights. I look forward to staying connected and cheering on your future successes. Thank you all for being part of this journey. Here’s to the future and the exciting adventures that lie ahead. Catalina USA Catalina Marketing Costa Rica Catalina Marketing France Catalina UK Catalina Italia

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🚀 Transform Your Content with YourWay.Store, Founded by First-Generation Mexican American Andres Lopez 🚀 Hello, I’m Andres Lopez, the founder of YourWay.Store, proudly carrying the legacy of my parents from Sonora, Mexico. If you’re a Mexican American content creator seeking better opportunities, YourWay.Store is the perfect platform for you. Leave behind the limitations of Twitch and discover a new way to monetize your content. 🌟 At YourWay.Store, we offer: ✅ Higher Earnings: Keep up to 70% of your earnings compared to Twitch’s 50% split. ✅ Advanced Features: From Pay Per View and Pay Per Message to Video Group Chats and Subscription tiers. Set your own prices and maximize your revenue. ✅ SEO Optimization: Utilize Yoast SEO tools to enhance the visibility of your live streams, videos, blogs, and any digital content. ✅ AI Content Moderation: Stay safe with our advanced AI tools that filter out scammers, spam, and inappropriate content. ✅ Multi-Streaming Capabilities: Stream to other platforms simultaneously, including Twitch. Ready to take your content to the next level? Contact us today! 📍 Address: Offices in Tucson and Phoenix 📞 Phone: 520-256-4701 📧 Email: yourwaystore1@gmail.com 🌐 Website: YourWay.Store #ContentCreators #LiveStreaming #SEO #DigitalMarketing #YourWayStore #TwitchAlternative #MonetizeContent #AIContentModeration #MultiStreaming #OnlineIncome #MexicanAmericanPride

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Discover the Power of Email Marketing with Paco Vargas 👈 🔥#EmailMarketing #DigitalMarketing 🔥 Struggling to make the most out of your email marketing campaigns? You’re not alone. 🎯 Check out my latest interview with Paco Vargas, an expert in email marketing, where we dive deep into the secrets of successful email campaigns. 🚀 👉 English subtitles available 👈 📺 Watch the full video interview here: https://lnkd.in/eTgtYwwX 🔗 Learn more about Paco Vargas: https://pacovargas.es/ Key #Highlights: 👉 The importance of understanding your audience. 👉 How to craft compelling email content. 👉 Strategies to improve open rates and engagement. 👉 Tools and techniques to automate your email marketing. Paco shares valuable tips and insights that can transform your approach to email marketing. Don't miss out on this opportunity to boost your marketing efforts and achieve greater results. Curious to learn more? Let’s ignite a conversation! Share your thoughts and questions in the comments below. #EmailMarketing #DigitalMarketing #MarketingStrategies #BV360 #SASA #MarketingTips #Engagement

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May is Mental Health awareness month, and Latinos need to talk more about this topic. But there’s another topic we also need to talk more that is intimately related to mental health: money. Money is the main source of stress for people and younger generations worry about money up to 3 days a week, according to a recent survey by The Motley Fool. This is why I wanted to have an episode on the relationship between mental health and our personal finances in the podcast this month, to talk about more about what’s going on and what we can do to alleviate our financial stress. But most importantly, 100% in Spanish, as every episode of El Taco Financiero podcast. Available in all major audio platforms and here: https://lnkd.in/gyZYATsj

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Have you heard of Sonora Taquería? (The best tacos in town…) I’m always inspired when I see an independent food retailer thriving. Last year, Sonora Taquería opened their first brick and mortar store in Stoke Newington after gaining popularity at its London Fields food stall. Because they sold an amazing product and truly built a social-first brand, they allowed their customer around the table and ran a successful crowdfunding campaign to help them fund the move. This social-first approach allowed them to let their customers invest financially and emotionally in their brand story. Some topline notes: - They have 33k followers on Instagram - There’s a queue round the block most days - Customers can be seen eating in the alley ways - Menu is limited but has a few high-quality options - They leverage social to offer insights behind the scenes And it’s already become a bit of a cultural hotspot in Stoke Newington, which is incredible considering they’ve only been there for less than a year. It’s also impressive because the restaurant is not even situated in a central location. I love this as a success story, it goes to show if you make a great quality product and invest time in building a strong online community, the power of social nowadays can give you the springboard to mitigate risk, emotionally capture your audience and dominate the high street. Had they started with a brick and mortar store first, they may have been another flash in the pan.

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Can you imagine having a campaign with almost 5,000 influencers simultaneously in Latam and US Hispanic Market? That's exactly what we have done in this campaign! 🚀 I am thrilled to share that RealUp Media has been recognized by US Insider for our significant impact on influencer marketing. They highlighted one of our most successful campaigns. 🎉 With an amazing and dedicated team, we achieved outstanding results in this campaign: ✅ Engaged 4,433 nano- and micro-influencers simultaneously across 176 cities in 12 countries. ✅ Achieved a CPV ten times lower than similar campaigns by competitors.  ✅ 8x increase in app downloads.  ✅ Reached over 18 million people who are part of the brand's target audience. This shows that even tough marketing challenges can be overcome with the right strategy. By focusing on the power of nano- and micro-influencers, RealUp Media proved that impactful marketing doesn't need huge budgets, just smart and targeted efforts. Thanks to our entire team for their hard work and our clients for believing in our vision. María Paula Cipamocha Romero, Daniela Quintana, Luisa Clavijo, Carolina Correa, Juan David Gomez Calderon, Estefany Alejandra Bermudez, Edna Sofía Orozco Medina, Daniela Hernández Riaño We believe the best is yet to come! 💥 #DigitalMarketing #Innovation #LatinAmerica #RealUpMedia #InfluencerMarketing #DigitalTransformation #USHispanicMarket You can read the full article here: https://lnkd.in/exe-fytH

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Meet Eugina Jordan and Monica Merino Garrido, this weekly WinsDay guest! I highly suggest following them now if you're not already. Monica has led major marketing initiatives at Fortune 500 companies like L'Oreal and Neutrogena as well as startups. And Eugina is not just a CMO but a powerhouse with 12 patents and a 3x award-winning author. If you have any interest in growing business, come get inspired by these two. Yeah, tonight's WinsDay is going to be epic! 🎉 with 🔥 hot topics, 🔥 hot prizes and 🔥 🔥🔥 hot guests!! Here's a little more about the guests... Eugina Jordan is a marketing leader with technical acumen and a unique ability to connect the dots across GTM, life cycle management, product roadmap, and sales strategies. Highlights: 😄 12 Patents & Award-Winning Author: Eugina holds 12 patents and is a 3x award-winning author of "UNLIMITED: The Seventeen Proven Laws for Success in a Workplace Not Designed for You." 😄 Industry Leadership: As a CMO and Gen AI Strategist, Eugina has launched startups and scaled companies for IPOs and acquisitions. She’s also been recognized as a LinkedIn Top Voice in AI, Marketing, and Product Marketing. 😄 Innovative Marketing Strategies: Eugina has built brand, GTM, product marketing, and marcom strategies that have resulted in over 1M downloads of marketing materials and over 400K views on videos. 😄 Empowerment & Mentorship: She started two mentorship programs and an initiative to bring more female speakers to telecom panels. Her leadership book aims to change the face of leadership and bring more diverse faces to the workplace. Monica Merino Garrido is the VP & Head of Marketing at Consumer Edge. Her career is marked by impactful leadership roles at both Fortune 500 companies and innovative startups. And... 😄 Fortune 500 Leadership: Monica held key marketing positions at L'Oreal, Neutrogena, and Avon, where she led various strategic initiatives that significantly impacted brand presence and market growth. 😄 Startup Success: As Head of Marketing and Growth at SetuServ, she launched three key SaaS products and established a robust online presence, driving 100% growth through SEO, SMM, and content marketing. 😄 Consumer Insights & Digital Transformation: Monica excels in utilizing AI and data analytics to drive marketing strategies and digital transformation. Her work at Consumer Edge focuses on providing insights into global consumer behavior. 😄 Monica co-founded an international 501c3 organization aimed at bettering the lives of refugee children. Have you ever attended the party in the comments live on WinsDay? Everyone needs to at least once. You won't regret it. It’s going to be an epic night filled with valuable insights, real talk, and a whole lot of fun. And yes, there will be fantastic prizes from our sponsors HighLevel, Cherry Assistant, and more. 🎁🔥 Join us at 9 PM ET, 8 PM CT, 6 PM PT. Register: https://lnkd.in/eD6Jxsng

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Bienes raices - Noticias Diarias How Affordability and Remote Work Are Changing Where People Live There’s an interesting trend happening in the housing market. People are increasingly moving to more affordable areas, and remote or hybrid work is helping them do it. Consider Moving to a More Affordable Area Today’s high mortgage rates combined with continually rising home prices mean it’s tough for a lot of people to afford a home right now. That’s why many interested buyers are moving to places where homes are less expensive, and the cost of living is lower. If you’re hoping to buy a home soon, it might make sense to broaden your search area to include...

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¡El Poder de las Conexiones! Why Networking is Key for Hispanic Businesses The Hispanic business community is thriving! We're a force to be reckoned with, full of innovation and entrepreneurial spirit. But let's face it, going it alone can be tough. That's where the power of networking comes in. Here's why connecting with other Hispanic business owners is crucial: - Building a Support System: We understand the unique challenges and opportunities faced by Hispanic businesses. Networking allows us to share experiences, find mentors, and offer support to one another. - Expanding Your Reach: By connecting with other businesses, you can tap into new markets, find potential partners, and increase brand awareness within the Hispanic community. - Strength in Numbers: Our collective voice carries weight. Networking allows us to advocate for policies that benefit Hispanic businesses and create a stronger economic presence. So, how do you get started? - Join the United States Hispanic Chamber of Commerce and Industry Associations: These organizations offer valuable resources and networking events specifically tailored to Hispanic businesses. - Attend Industry Events: Look for conferences, workshops, and meetups focused on your industry and connect with other professionals. - Leverage Social Media: Connect with other Hispanic businesses on LinkedIn, Facebook groups, and other online platforms. - Remember: Networking is about building genuine relationships. Be open to connecting, sharing your expertise, and helping others. The Hispanic business community is stronger together! ¿Y tú? ¿Cómo has aprovechado el poder del networking para hacer crecer tu negocio? #HispanicBusiness #Networking #JuntosSomosMas

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✨Remote work has always been there, but it did gain momentum and popularity during Covid. Tune into this podcast conversation. The host's questions are in SPANISH, my responses are in ENGLISH. In the 1st 17 minutes of the episode, Cristian Curto and I talked about remote work, self-work, effective leadership, communication, the importance of having all 5 levels of your strategy clear and focused. This information was taken from my experience helping organizations transition and pivot from having their people working full on from a single physical office space, to working remotely and in spaces with contradicting infrastructure to the work at hand. ✍🏼 Are all 5 levels of your Life, Leadership and Business strategies clear so that they are easily implementable, agile and flexible enough to pivot with changing times? The 5 levels are your Purpose, Vision, Mission, Values and Implementation Plan. An actionable strategy is one with an Implementation plan that matches actual Mission activities that lead to the achieving the Purpose and Vision of an organization, aligned with the Values, timelines, and most important of all, currently available resources. Waiting for future resources delays work output, scalability, performance, impact and ROI. ✍🏼 A clear STRATEGY + skilled LEADERSHIP TEAMS = Higher ROI. Leading remotely requires clear communication. Clear communication comes from leaders working on themselves, so that they are leading from within. The more leaders work on themselves, the better able they are at creating psychologically safe environments for their teams to step in, flourish and contribute at even higher levels. ✍🏼 PEOPLE + PERFORMANCE = Higher ROI. Relationship Building is important. It starts with the Self. The more self-aware and conscious our leaders are, the higher their emotional intelligence. The higher their EQ, the better able they are at creating conducive and psychological safe environments that will help their people contribute at even higher levels. ✍️ Are all 5 aspects of your Life, Leadership and Business Strategies clear? If not, sign up for the Lead from Within Challenge found in my Bio or comments below, to sample clarifying these using the Mutedzi 3D protocol. #RemoteWork #BusinessStrategy #RelationshipBuilding #EmotionalIntelligence #ConsciousLeadership

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