Miguel Salazar

Chicago is proud to be the birthplace of Computer Science for All, a movement to bring computer science education to every student. And I am extremely excited to join Lake View High School's computer science department.

As a digital strategist, I built and managed a multitude of websites based on open source content management systems. Set strategy and direction for several clients to increase traffic growth and
Accomplishments:
• Built several large community websites based on Content Management Systems:
• Each site receives over 8,000 unique visits and near 1,000,000 page views per day
• Each site is platformed across multiple Linux servers spread loading data and workload for fast data display,… Show more

As a digital strategist, I built and managed a multitude of websites based on open source content management systems. Set strategy and direction for several clients to increase traffic growth and
Accomplishments:
• Built several large community websites based on Content Management Systems:
• Each site receives over 8,000 unique visits and near 1,000,000 page views per day
• Each site is platformed across multiple Linux servers spread loading data and workload for fast data display, redundancy and fail over
• Configured a customer with a very busy website to use Amazon Web Services during peak event times; implemented slave database servers to take SQL workload
• Web Services Consultation and Implementation for a multitude of published magazines (Mens Fitness, Muscle & Fitness, Flex, Muscular Development, Fitness RX, Fitness RX for Women and Superhuman).
• Laid out a six-step two-year multimedia plan that incorporated a community message board, video and live chat services.
• Implemented several successful Search Engine Marketing plans across a multitude of websites to increase site visits, customer conversions and advertisement revenue. Show less

As the web technology strategist, I was responsible for creating a technology roadmap geared toward meeting the non-profit’s goals of expanding it’s message, increasing member base as well as increasing advertisement revenue.
• Managed content by working with internal partners/groups to ensure their initiatives are highlighted
• Worked with leadership team and internal partners to strengthen their digital presence and highlight their programs and events
• Managed third party IT team to… Show more

As the web technology strategist, I was responsible for creating a technology roadmap geared toward meeting the non-profit’s goals of expanding it’s message, increasing member base as well as increasing advertisement revenue.
• Managed content by working with internal partners/groups to ensure their initiatives are highlighted
• Worked with leadership team and internal partners to strengthen their digital presence and highlight their programs and events
• Managed third party IT team to improve website functionality and design
• Improved website experience for customers and visitors through redesign, and content organization
• Grew engagement and strengthened relationships with customers and partners
• Increased member conversion rate by streamlining registration process and implementing a program that approached visitors that did not complete the registration process.
• Increased advertisement revenue through content redesign and implemented mobile compatible sections with advertisement spots increasing ad sales by 20%
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Content Research, Writing and Editing
• Created and implemented content strategies for several online magazines and non-profit that worked hand in hand with social media outlets such as posts, tweets, and email newsletters
• Wrote over 400 articles in AP style ranging from news, blogs, interviews to event reporting. All articles were accompanied with photographs/graphics, SEO optimization and with a social media distribution plan
• Created landing pages with specific calls to action… Show more

Content Research, Writing and Editing
• Created and implemented content strategies for several online magazines and non-profit that worked hand in hand with social media outlets such as posts, tweets, and email newsletters
• Wrote over 400 articles in AP style ranging from news, blogs, interviews to event reporting. All articles were accompanied with photographs/graphics, SEO optimization and with a social media distribution plan
• Created landing pages with specific calls to action for special events or marketing initiatives

Search Engine Marketing
• Created and implemented SEO and social media strategies to support member conversions and revenue goals
• Coordinated with marketing and sales in creating a social media and content calendar
• Created campaign landing pages with very clear and distinct call to action and adjusted based on metrics
• Drafted and sent marketing newsletters through agencies such as Constant Contact, MailChimp and iContact
• Used social media such as Twitter, Pinterest, Instagram and Facebook to extend the website’s presence
• Implement the ability to track all marketing initiatives to ensure the message is getting across the right viewership and measure response in support of marketing campaigns
• Managed paid advertisement campaigns in coordination with marketing initiatives

Trends and Analysis
• Create and manage monthly, quarterly and year metrics in order to measure and compare performance
• Implemented the ability to track user web interactions through a multitude of tools but have specialized in Google Analytics
• Implemented Search Engine Optimization techniques on articles and measured their performance in order to adjust them to increase viewership
• Implemented third party tools such as Hootsuite and Tweet Deck for consistent post schedules, monitor response and trends as well as utilize their reporting capabilities
• Interacted with web users and visitors in blog comments, Facebook posts and Twitter tweets Show less

Created an online presence for Muscular Development Magazine by building an Online Digital Strategy with short one year and long term 5 year goals. Created a user base from nothing to over 100,000 registered users and an average of 17,000 unique visitors per day.

Also created operational process and procedures for independent photographers, videographers, and writers to ensure all media added to the Muscular Development Website met my established standards.

Established online… Show more

Created an online presence for Muscular Development Magazine by building an Online Digital Strategy with short one year and long term 5 year goals. Created a user base from nothing to over 100,000 registered users and an average of 17,000 unique visitors per day.

Also created operational process and procedures for independent photographers, videographers, and writers to ensure all media added to the Muscular Development Website met my established standards.

Established online marketing tools to create and track advertisement zones and campaigns for payed sponsors. Show less

Responsibilities:
• Direct 24/7 Operational IT Support to ShopperTrak’s Online Services, Server and Network Infrastructure and problem manage crisis as they occur.
• Own and Manage Global Connectivity and Support to 32,000 devices across 67 countries.
• Build communications infrastructure to partners in Japan, China and the United Kingdom.
• Assess business requirements and develop technology strategy based on emerging technology.
• Implement and maintain corporate Business… Show more

Responsibilities:
• Direct 24/7 Operational IT Support to ShopperTrak’s Online Services, Server and Network Infrastructure and problem manage crisis as they occur.
• Own and Manage Global Connectivity and Support to 32,000 devices across 67 countries.
• Build communications infrastructure to partners in Japan, China and the United Kingdom.
• Assess business requirements and develop technology strategy based on emerging technology.
• Implement and maintain corporate Business Continuity Plan and IT Disaster Recovery Procedures.
• Provide 24/7 Tier 3 and Tier 4 Technical support to Customer Operations Center and Installation Group.
• Capacity Plan Global Network Connectivity, Intra-Network Connectivity between Data Centers, Server Infrastructure, Databases and Phone Systems to ensure 24/7 client reporting and connectivity support.
• Manage 3rd party vendor contracts, relationships and analyze monthly bills.


Accomplishments:
• Designed and provisioned secure communications to our UK, Japan and China partners via a combination of VPN and MPLS technology.
• Planned, negotiated and built a data center presence in China with firewalls, VPN concentrators and an MPLS connection back to the Chicago Data center: Result is dropped latency from 480ms to 220ms using China Telecom Quality of Service thus by-passing the China Firewall.
• Managed the Secure Internet Connectivity network implementation to client premise equipment through their corporate network using SSH and a series of security hand-shakes and data access points all while respecting retail store security and credit card transaction systems ensuring no security gaps were created.
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Managed Aon's major data centers across the US. Implemented ITIL processes. Created first ever disaster recovery plan by working closely with business units to create a business continuity plan.

Successfully merged three large ISP networks into one within 14 months post acquisition. Migrated 1,800 circuits and 250 data centers/PoPs from separate carriers onto the Allegiance Telecom infrastructure with zero down time and no impact to customers.

Managed all aspects of network engineering, capacity planning and provisioning for a Tier 1 ISP. Directed over 40 employees including data center operators, field engineers and network engineers. Negotiated peering agreements with other Tier 1 ISPs. Worked closely with sales and marketing to ensure delivery of products for customers.

Conducted software compliance testing for military simulations. Worked with software developers, the Defense Modeling and Simulation Office (DMSO), the DoD as well as numerous government agencies. Ensured the systems complied with an implementation that allowed disparate Models and Simulations to work with each other through a common architecture.

Led an infantry platoon of 30 Marines as well as a platoon commander in Light Armored Reconnaissance for Middle East deployment. Chosen to serve on the 1st Marine Division Commanding General's staff as an operational planning officer. Assisted in planning Marine deployments for the Los Angeles riots as well as Somalia.