Senior Director of Growth Marketing

About Siena

Siena is building enterprise empathic AI Agents powered by reasoning-adept LLMs. Siena is the first AI Agent of its kind, designed to integrate with existing systems and interact with customers across multiple channels from a single, unified platform.

If you're excited about the intersection of human-to-machine communication and want to be part of a team driving innovation and making a real impact in automating agentic workflows, join us on our mission to revolutionize customer experience through empathetic AI.

Some of our values

We're not big on corporate-speak, but here's what matters to us:

• We put customers first: We work hard to understand our customers. We try to put ourselves in their position and do more than they expect.
• We're direct and honest: We believe in straightforward, truthful communication. We say what we think, clearly and respectfully.
• We try new things: We're not afraid to do things differently if it means finding better solutions.
• We step up: When we see a chance to make a difference, we take it. We trust ourselves to decide and take responsibility for what happens.
• We're quick on our feet: We adapt to changes and challenges. We see them as chances to learn and grow.
• We stay curious: We ask questions and explore new ideas. What we learn helps us keep growing.
• We own it: We're all owners here. We take charge, make the call, and own the outcome.
  
  

About the role:

As the Senior Director of Growth Marketing at Siena, you will develop, optimize, and execute strategies for Siena's externally facing demand generation channels. You will collaborate with the marketing and sales teams to own a pipeline target and implement tactics that resonate with our ideal customer profile. You will drive our demand generation engine, nurture our community, manage strategic partnerships, and enhance our social media presence. By building and optimizing our campaign strategy, you will play a key role in making growth a core competency at Siena. Additionally, you will work closely with our CMO to boost our brand marketing efforts and strengthen our market position and engagement.

Get Ready To:

• Build and execute demand generation strategies to drive a robust pipeline of high-intent leads and customers through multiple channels
• Spearhead a repeatable lead generation engine
• Own the creation, execution, and analysis of Siena’s growth initiatives
• Lead creative demand generation initiatives without relying on paid advertising
• Nurture and grow Siena’s community by creating and implementing strategies to engage with our audience
• Develop a scalable, strategic social media presence with engaging content that builds our brand
• Work closely with our founders
  
  

Join the Team if You:

• 5+ years of experience in technology marketing, preferably within a B2B SaaS context
• 3+ years of management experience with a track record of building and leading high-performing teams
• Demonstrate success in launching and managing marketing campaigns that drive pipeline and growth results
• Highly experienced in Hubspot, Google Analytics, Social Media platforms and no-code tools like Webflow, Figma or Canva
• Can leverage data and analytics to drive marketing strategies and decisions
• Must-have eCommerce or martech exprience
  
  

Nice to Have:

• Experience with Conversational AI, or customer service platforms.
• Demonstrated ability in influencing product development and roadmap priorities based on community and the market's feedback and data, ensuring product aligns with customer needs.
• A background in project management, with strong analytical and problem-solving skills.
  
  

You Shouldn’t Apply If:

• You're uncomfortable in a fast-paced, evolving startup environment where flexibility and adaptability are key.
• You're not excited about establishing direct relationships and interactions with customers.
• You're uncomfortable with getting out of your comfort zone and change management.
• Handling multiple competing priorities simultaneously isn’t your strong suit.
• You're not exciting about building things from scratch and owning projects.
  
  

Why Joins Us

We're a startup. We can't offer you fancy offices or extra perks. But here's what we can offer:

• Real impact. Your work will directly shape our product and company.
• A seat at the table. In a small team, every voice matters. Yours will be heard.
• Freedom to work your way. Home, coffee shop, moon base - if you're productive, we're happy.
• Top pay. Competitive salary and an opportunity for equity or stock grants.
• Time off when you need it. Take at least 15 days. More if you need it.
• Budget to keep learning. Because if you're not growing, we're not growing.
• The chance to build something from the ground up. This is the time when what you do has the biggest impact.
• Problems worth solving. We're reshaping how work gets done.
  
  

At Siena, we’re not just looking for people who can do a job. We’re looking for people who want to break boundaries, create the future, and reshape industries. If that’s you, we look forward to your application.

Siena provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.