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👉 Customer Lifetime Value Modeling as a Win-Win for Both the Vendor and the Customer 👈 Janne Flinck from Codento explores the Customer Lifetime Value (LTV) concept and how it can be a game-changer for your business strategy. LTV goes beyond short-term thinking and aims to maximize the total value of every customer relationship. 🔸 Do you want to know who your most valuable customers are? 🔸 Are you struggling to determine the best measure of value for your business? 🔸 Wondering how to incorporate business strategy into your LTV calculations? Find the answers to these questions and more in Janne Flinck's insightful blog. Don't miss the chance to leverage LTV modeling to take your business to the next level! 🚀 Read the full article here: https://lnkd.in/d-jGZ-Aq #Codento #CustomerLifetimeValue #LTV #BusinessStrategy #DataAnalytics #CustomerAnalytics #DataDrivenDecisions #CustomerRelationships #MarketingStrategies #CustomerValue #BusinessGrowth

Unlock the Secret to Skyrocketing Profits: Customer LTV Calculation (Seriously, it's like finding a treasure map in your data) Discover the Power of Knowing Your Customer's Worth LTV isn't just a number; it's the heartbeat of your business strategy. THE FORMULA FOR SUCCESS ☑ Customer LTV Calculation: Key to maximising profits. ☑ Understand Your Numbers: Average revenue per unit increases over time. ☑ Predict Future Revenue: Use historical data to forecast. ☑ Invest Wisely: Allocate resources to high-LTV customers. ☑ Increase Retention: Tailor strategies to keep your customers longer. Tip: Use a spreadsheet model to track and forecast LTV. MANAGEMENT MASTERY ☑ Set Clear Goals: Define what success looks like for LTV improvement. ☑ Use Agile Methods: Adapt and respond to customer data quickly. ☑ Please make sure everyone understands the importance of LTV. ☑ Monitor Progress: Track changes in customer spending habits. ☑ Iterate and Improve: Use feedback to refine your strategies. Tip: regular team reviews of LTV trends can highlight opportunities. LEAD WITH VISION ☑ Build a Customer-Centric Culture: Everyone focuses on increasing LTV. ☑ Empower Decision-Making: Data-driven insights guide actions. ☑ Innovate for Impact: Seek new ways to enhance customer value. ☑ Communicate the Vision: Could you share successes and lessons learned? ☑ Celebrate Wins: Acknowledge and reward contributions to LTV growth. Tip: Leadership workshops on the strategic importance of LTV can inspire your team. REMEMBER, every customer is an investment in your future. ✨ Don't just chase sales; build relationships. ✨ Your most loyal customers are your best assets. ✨ Small improvements in retention can lead to huge gains in profits. ✨ Data is your compass; let it guide your decisions. ✨ Keep learning and adapting; the landscape is always changing. Have you ever calculated your customer's LTV? ⬇️ Download your FREE LTV calculation here: https://lnkd.in/dZT-TTd9 🗨️Could you share your strategies for enhancing customer value in the comments? Engage, share, and let's start a conversation! ♻️ Please feel free to share this post if you find it of value. Visit profitableprocesses.com for more and other subjects. #CustomerLTV #BusinessGrowth #ProfitMaximisation #LTV

Fairing released its first add-on product yesterday - LTV Analytics uses survey responses to report on what channels and cohorts are delivering the highest lifetime value. Another great tool from Fairing that helps brands understand and optimize marketing spend 📈 I’m at #Subsummit in Dallas today with Matt Bahr. Come find us if you want to see a demo!

Fairing's Question Stream™ represented a breakthrough way to survey your customers. Today, we take it one step further with our launch of LTV Analytics — now available via waitlist to Fairing customers. LTV Analytics allows you to: 1️⃣ Breakdown cumulative LTV by the channels your customers remember best. 2️⃣ Move beyond the reliance on platform-reported metrics in your LTV:CAC calculations 3️⃣ See customer lifetime value in a whole new light. Sign-up for LTV Analytics today: https://lnkd.in/enH9Ch5p

This is such a no-brainer feature for brands to adopt. Fairing helps brands understand customer acquisition and retention with the zero/first-party data captured with their Question Stream™️. Now, brands can use that data to do a deep dive on LTV too.

Understanding your Customer Lifetime Value 🚀 Understanding your Customer Lifetime Value (LTV) is crucial for business success. It's not just a metric; it's a compass guiding your decisions. Here's why: Your LTV represents the total value a customer brings to your business over their lifetime. It helps you gauge repeat business potential and informs your customer acquisition and retention strategies. Calculating your LTV is straightforward. Multiply your Average Revenue Per Account (ARPA) by Average Purchase Frequency and Average Customer Lifetime: LTV = ARPA x Average Purchase Frequency x Average Customer Lifetime This simple formula empowers you to make informed decisions. But don't stop there! Utilize your LTV for customer segment analysis. Segmenting customers allows for targeted strategies, driving deeper relationships and product innovation. By focusing resources on specific segments, you maximize long-term customer loyalty and revenue. Let's illustrate with examples in INR: 🔹 Customer Segment 1: Monthly subscription: ₹999 Purchase frequency: 12 times/year Customer lifetime: 3 years LTV = ₹999 x 12 x 3 = ₹35,964 🔹 Customer Segment 2: Monthly subscription: ₹799 Purchase frequency: 12 times/year Customer lifetime: 3 years LTV = ₹799 x 12 x 3 = ₹25,944 🔹 Customer Segment 3: Monthly subscription: ₹799 Purchase frequency: 12 times/year Customer lifetime: 5 years LTV = ₹799 x 12 x 5 = ₹42,540 Focus on Customer Segment 3! They not only generate higher revenue but also exhibit longer customer lifetimes. Remember, aim for an LTV to CAC ratio of 3:1 for sustainable growth. While initial CAC may surpass LTV, strive for profitability in the long run. Harness the power of LTV to drive your business forward. Start optimizing today! #CustomerLifetimeValue #BusinessStrategy #LTV #CustomerSegmentation #SustainableGrowth #BusinessMetrics #INR #LinkedInPost 📈

When you give multiple tasks to the audience during the sessions or workshops, they feel more connected with you and eventually, they are happy to be a part of your LTV (Lifetime customer value journey) How many tasks do you give to your audience in your workshops? Share your numbers 👇 #audiencetargeting #audiencevalue #lifetimecustomer value

🚀 Excited to announce the launch of LTV Analytics, our newest add-on designed to give our customers deep insights into how their customer Lifetime Value (LTV) metrics correlate with their HDYHAU attribution response data. This powerful tool answers pivotal questions like: • How do customers acquired via Influencers compare to those acquired via Podcasts in terms of payback period? • What’s my repeat purchase rate across all of my channels, including Word of Mouth? • Which marketing channels are driving the highest LTV? In this new era of DTC go-to-market (post iOS 14, a push towards 1st order profitability, etc.), understanding customer acquisition and retention through first and zero party data is crucial. LTV Analytics provides a privacy-proof solution by leveraging rich, self-reported data to optimize your marketing strategy and ensure sustainable growth. If you’re attending #SubSummit, find Tom Stawicki or myself for an in-person demo, or request access inside your Fairing dashboard! A huge kudos to the entire Fairing team for turning this vision into reality over the past few months! 🚀 🙌

What an exciting announcement by Growth By Science partner, Fairing! In the spirit of #triangulation, Fairing's "how did you hear about us" (HDYHAU) surveys offer a unique perspective on how to assess channels' contribution to conversion, which is now being supercharged with their new product, LTV Analytics. Coupled with other measurement approaches that we're big fans of (namely, incrementality testing!), Fairing's insights can add deep dimensionality to measuring marketing performance.

With LTV Numbers, you can track LTV every step of the way. See behavior patterns and predict future value based on product, funnel, traffic source, and more. Our intuitive graphs and powerful data analysis empower smarter decision-making. Maximize customer lifetime value, one journey at a time. #LTV #lifetimevalue #OnlineBusinesses #RetentionRate #BusinessMetrics #BusinessGrowth #DigitalMarketing