Ad Age’s Post

How do we view the future of the open internet in programmatic advertising? Join Ben Hovaness, Chief Media Officer OMD Worldwide, Cavel Khan, Chief Growth Officer, Group Black and Ari Paparo, CEO & Contributor, Marketecture Media for a frank and provocative discussion on one of the industry's hottest topics. As we face challenges like regulation, signal loss, low-quality inventory, and media waste, we’ve gathered three leading ad tech experts to offer their insights. Leave your rose-colored glasses at home and dive into a real analysis of the open web's future. Don’t miss this critical conversation. https://bit.ly/4dddZfn

🚨 NEW REPORT: The story of local media advertisements has been one of decline, as publishers reallocated resources to grow new revenue streams. It leads to a question: How do local ad buyers make decisions, and what do they plan on buying more of in 2024? Over the last 3 months, our team — led by Ted Williams — surveyed 92 ad buyers across North Carolina and conducted 15 in-depth interviews. The top-level finding: 27% of NC ad buyers surveyed plan to allocate more of their media spend with local media companies in 2024. News executives and entrepreneurs who understand this opportunity will make more money. Dive into the entire package, which includes: 📑 The Ad Buyers research report 📈 11 short takeaways on how media publishers can increase ad revenue  📣 A note on why we did this project, by CISLM Director Erica Perel #research #localnews #advertising 

I expect that growth will mainly occur in TV, social media, and programmatic advertising, as mentioned in the article. It's worth noting that Dentsu predicts a higher growth rate for paid search (7.7%) compared to online video (6.7%). It would be interesting to compare these numbers next year, especially for the US.

Have you reviewed MediaRadar, Inc.'s new December Index findings? Ad spend is rebounding just in time for Q4 with many verticals expanding investment. How can strategizing targeted accounts from the 1.7k new RFP advertisers together help you boost 2024 sales? Let's discuss insights to optimize your approaching and closing. MediaRadar’s December 2023 Media Advertising Overview 👉 https://hubs.la/Q02cFGRZ0

Have you reviewed MediaRadar, Inc.'s new December Index findings? Ad spend is rebounding just in time for Q4 with many verticals expanding investment. How can strategizing targeted accounts from the 1.7k new RFP advertisers together help you boost 2024 sales? Let's discuss insights to optimize your approaching and closing. MediaRadar’s December 2023 Media Advertising Overview 👉 https://hubs.la/Q02cG1mT0

Have you reviewed MediaRadar, Inc.'s new December Index findings? Ad spend is rebounding just in time for Q4 with many verticals expanding investment. How can strategizing targeted accounts from the 1.7k new RFP advertisers together help you boost 2024 sales? Let's discuss insights to optimize your approaching and closing. MediaRadar’s December 2023 Media Advertising Overview 👉 https://hubs.la/Q02cFQKC0

Have you reviewed MediaRadar, Inc.'s new December Index findings? Ad spend is rebounding just in time for Q4 with many verticals expanding investment. How can strategizing targeted accounts from the 1.7k new RFP advertisers together help you boost 2024 sales? Let's discuss insights to optimize your approaching and closing. MediaRadar’s December 2023 Media Advertising Overview 👉 https://hubs.la/Q02cG2nr0

Have you reviewed MediaRadar, Inc.'s new December Index findings? Ad spend is rebounding just in time for Q4 with many verticals expanding investment. How can strategizing targeted accounts from the 1.7k new RFP advertisers together help you boost 2024 sales? Let's discuss insights to optimize your approaching and closing. MediaRadar’s December 2023 Media Advertising Overview 👉 https://hubs.la/Q02cFPzv0

Have you reviewed MediaRadar, Inc.'s new December Index findings? Ad spend is rebounding just in time for Q4 with many verticals expanding investment. How can strategizing targeted accounts from the 1.7k new RFP advertisers together help you boost 2024 sales? Let's discuss insights to optimize your approaching and closing. MediaRadar’s December 2023 Media Advertising Overview 👉 https://hubs.la/Q02cFNM30

Have you reviewed MediaRadar, Inc.'s new December Index findings? Ad spend is rebounding just in time for Q4 with many verticals expanding investment. How can strategizing targeted accounts from the 1.7k new RFP advertisers together help you boost 2024 sales? Let's discuss insights to optimize your approaching and closing. MediaRadar’s December 2023 Media Advertising Overview 👉 https://hubs.la/Q02cFNrq0