Center for Innovation and Sustainability in Local Media’s Post

Media execs are setting their #adrevenue goals for 2024 with an abundance of caution as they wait and see just how much of the ad market’s volatility in 2023 will persist in the new year. Between the unknowns of how #CMOs will be executing ad budgets and what a major election year will do to #advertisers' appetites for showing up next to election coverage, 2024 is looking like it’ll be another year that’s too hard to predict. But that doesn’t mean that #media leaders are twiddling their thumbs waiting for the fog to clear. Instead, the heads of publications including Bloomberg, The Atlantic, The Independent, The Wall Street Journal, TIME and Vox Media all are banking on the categories and content types that are showing more promise than others and homing in on topics that are top of mind for advertisers to hopefully set their ad businesses off on a positive note in the new year. In this piece by Kayleigh Barber, we speak to Josh Stinchcomb, Christine C. Cook, Nicholas Thompson, Geoff Schiller, and Zach Leonard.

Modern Retail’s 2024 Media Agency Report examines the current and future state of media agencies, with a focus on how clients are spending in digital channels, particularly social media and retail media. Story by Catherine Wolf

How do we view the future of the open internet in programmatic advertising? Join Ben Hovaness, Chief Media Officer OMD Worldwide, Cavel Khan, Chief Growth Officer, Group Black and Ari Paparo, CEO & Contributor, Marketecture Media for a frank and provocative discussion on one of the industry's hottest topics. As we face challenges like regulation, signal loss, low-quality inventory, and media waste, we’ve gathered three leading ad tech experts to offer their insights. Leave your rose-colored glasses at home and dive into a real analysis of the open web's future. Don’t miss this critical conversation. https://bit.ly/4dddZfn

Glossy’s 2024 Media Agency Report examines the current and future state of media agencies, with a focus on how clients are spending in digital channels, particularly social media and retail media. Story by Catherine Wolf

Table Stakes alumni, are you looking to demystify how media buyers make decisions about advertising in local news? Join API's exclusive webinar with Ted Williams on Aug. 8 at 1 pm ET to learn about: ✅ Types of ad products that appeal to buyers ✅ Paywalls and ad placements ✅ Working with advertisers through their budget cycles and more https://lnkd.in/es9MFq3W #localnews

Thank you to the Local Media Association for the opportunity to talk about the importance of distinguishing quality media for advertisers and agencies. If you're wondering how AAM can help your organization - let me ask you one simple question: Is your company trying to grow its advertising revenue? If the answer is yes - then let's chat. #advertising #digitaladvertising #media

Extra, extra! 🗞 Channel Factory and Ad Fontes Media are partnering in the U.S. to ensure advertisers have access to brand-safe news and political content.  Here’s what that means: This partnership expands available ad inventory by unlocking previously blocked news channels, ensuring that advertisers can reach engaged audiences with confidence and integrity. Advertisers can rest assured that their brand-suitable placements are funding the reputable journalism that is much needed in an election year. Phil Cowdell, our Global Chief Strategy Officer, highlights, "This partnership brings 250 vetted news and news-like channels into the social inventory pool and makes them available for monetization.” Vanessa Otero, founder and CEO of Ad Fontes Media, points out, "As the 2024 U.S. presidential election nears, it becomes more important to get minimally biased and highly reliable news so voters can make informed choices when they go to the poll."  With our combined expertise, we're enabling advertisers to target consumers with key messages in credible contexts without compromising brand safety. Read more about this exciting partnership in MediaPost, https://lnkd.in/eqXcptfd. #BrandSafety #BrandSuitability #ConsciousAdvertising

How Adelaide is helping publishes like the NYT realize the value of their inventory.

📈 Radio’s Resurgence in Local Advertising In 2024, local advertisers are rediscovering radio as a key component of their media plans. According to Borrell Research, AM/FM radio is among the top media that small and medium-sized businesses are adding or increasing in their ad mix. This trend highlights radio's enduring value alongside digital channels like search engines and social media. To explore how radio advertising can elevate your local campaigns, schedule a meeting with me through the link in my bio. 🔗 #RadioAdvertising #LocalMarketing #MediaStrategy #BusinessGrowth #LocalRadio #CromwellMedia Cromwell Media Inside Audio Marketing

Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024 In this edition of the Digiday+ Research Briefing, we examine the challenges marketers are facing within the programmatic ad market, what publishers are saying about diversifying revenue streams and how YouTube refined its pitch ahead of last week’s upfront event, as seen in recent data from Digiday+ Research. https://lnkd.in/eqwgyyQs