Aditi Sharma’s Post

BRAND SPOTLIGHT Benjamin Massey R.A.D® brands that fulfill a specific need are often the most successful because they solve for a particular void in the market. Case in point R.A.D® the brand was created to provide those who train with best-in-class performance footwear. Performance footwear is big 💰💰 Consumers are abandoning the #footwear giants Nike and adidas because the giants are churning out suboptimal performance products - generic designs, lack of innovation and newness… The trend for over the past 24 months where consumers are opting for emerging brands that are hyper focused on specific performance sports that require footwear designed to enhance performance - brands like R.A.D® norda run will continue to take market share away from the incumbent brands because these “disrupters” provide better design and performance. Previous footwear brands that had a strong performance based consumer base - Reebok walked away from the segment. NOBULL - a brand that I had huge expectations hasn’t quite been able to get its mojo back Footwear News #footwearfriday

Are you Feeling stuck in a saturated kids' footwear market? I know the challenges you’re facing. From balancing production schedules to ensuring your designs are not only trendy but practical, it can feel like you’re spinning wheels. You’ve likely wondered: “Would it be easier to stick with what’s familiar?” But let me ask you this: What if you could pinpoint your niche in the four-to-teen footwear market and create shoes that don’t just compete but dominate? If that’s what you’re after, DM me. Let’s talk about how I can help you design a footwear line that’s a true game-changer. (Image created in Midjourney and Adobe by Future-Fantastic-Footwear) #EcoKids #KidsFootwear #KidsFashion #KidsTrend #KidsNiche #Circularity #Sustainability

As the SS25 shows conclude, we're sharing our 10 Studio Key Footwear Trends with our clients today. These are the standout trends we believe will have strong commercial potential and are central to our design focus. The shows overall reflected a strong sense of optimism, with a noticeable shift towards formal dressing after streetwear and casual styles dominated for so long. This was particularly evident at street level. While Boho is the season’s buzzword, its influence on footwear is less clear compared to accessories and apparel. As for heels versus flats, the flat trend feels saturated, with little innovation, while heels are exciting again, aligning with the return to formal dressing. #fashionweek #ss25 #footweartrends

Are Performance Running Shoes the New Trend in Fashion? In recent months, performance running shoes have transitioned from the track to the streets, becoming a major trend in the fashion world. With brands like Adidas, Nike, and On introducing cutting-edge designs that combine both style and functionality, we are seeing a shift in how consumers view running shoes. It's no longer just about performance, but also about making a fashion statement. At XINZIRAIN, we specialize in creating custom footwear that combines both high-performance technology and style, allowing brands to stay on-trend while delivering top-quality products to their customers. Whether it’s for sports, fashion, or both, we understand the need for shoes that look good and feel great. Let’s talk about how we can bring your design ideas to life with custom footwear solutions tailored to your brand’s unique needs. #PerformanceShoes #FootwearTrends #CustomShoes #FashionAndFunction #B2BFootwear #ShoeDesign #FashionInnovation #SustainabilityInFootwear #XINZIRAIN #RunningShoes

Now seems a good time to revisit “Sustainability” in the Footwear and Apparel industries. We’ve seen articles questioning brands’ commitments to it (see below), and recent visits to Industry Trade shows left us with the firm impression that brands haven't been requesting as many new sustainable innovations as in the past. Instead, they are focusing on tried and true "value" materials and not pushing for anything that may add cost. We want to know your thoughts. Is “Sustainability” on hold in our industry? https://lnkd.in/enrRf6K9 #footwear #apparel #supplychain #zefyrexperts

📉 Leather shoe brands in China are struggling due to shifting consumer preferences and declining demand for traditional leather shoes. 👟 Comfort and value are driving trends, with young consumers opting for sports and “old people’s shoes” like Zuliz for their affordability and comfort. 💡 Innovation in product offerings is key, with brands like Red Dragonfly exploring outdoor and sports footwear to tap into emerging trends. 🔄 Brands are adapting by exploring new growth opportunities, such as outdoor and sports footwear lines. Learn more about the Chinese footwear market here: https://lnkd.in/gMAUJtsJ #Footwear #YoungConsumers #consumerbehaviour #fashion #comfort #productofferings #DaxueConsulting #DaxueStories #ChineseMarket #China

Attention Apparel brands ⚠️ Torn between APPAREL and FOOTWEAR? Target both for growth. Global footwear's growth? A steady 3% annually until 2028. Branching into footwear boosts customer engagement and increases average order value. The bonus? Footwear often garners higher profits than apparel. Fashion's future? Versatility and innovation. Embrace footwear to unlock growth and stay competitive. #FashionIndustry #FootwearDesign #ApparelVersusFootwear #FashionInnovation Thoughts on leveraging footwear design for apparel brand growth?

A lot can change in a year. The Performance footwear market is dynamic and constantly moving forward. Brands can rise and fall quickly on the strength of innovation, trends and consumer demands. Where a brand is now doesn't guarantee where it will be 6, 12 or 24 months from now. Does this need an update? What brands should be talked about? What brands are making moves? What values are important? What is changing? --- I’m the owner of The Directive Collective footwear design consultancy. We make great footwear, not just great sketches. #design #footwear #footweardesign

🎾Step Ahead with #PatentedFootwear #Innovations! 🎾As a #startup shoe shop, staying ahead of the competition is key. Imagine featuring exclusive patented shoes like Nike's self-lacing sneakers, inspired by the "#BacktotheFuture" movie. 🎾This revolutionary design not only offers convenience but also taps into nostalgia, making it a must-have for tech enthusiasts and sneakerheads alike. 🎾By stocking #unique, #patented products like these, you differentiate your store from the rest. 🎾It’s not just about selling shoes—it’s about offering innovation and exclusivity that customers can’t find elsewhere. 🎾Protecting these innovations through patents ensures that your store remains a go-to destination for cutting-edge footwear. #InnovateAndLead #FootwearInnovation #PatentedDesigns #StartupStrategy #IPRInRetail

You’ve got a lot to consider where RFID footwear tagging goes. Do it right, and you’ll wonder how you ever got by without it…   RFID tagging your footwear can:   ✅ Increase inventory accuracy up to 99% ✅ Keep pairs together and even locate missing shoes ✅ Help you replenish and merchandise for better revenue ✅ Stamp out shrinkage, loss, and theft ✅ Authenticate products for resale and buy-back schemes   …and that’s just a taste of what you could enjoy with the right RFID footwear solution.   Our Global Product Solution Manager for RFID, Inge Fleuren, visited the blog to share why RFID for footwear needs a different approach, things to consider, and your tagging options. Visit the blog to find out more, and watch her interview for the full details. https://lnkd.in/egQJBmQi #RFID #RetailTechnology #Footwear #Tagging #Labels #Shoes