Africa Tech Festival’s Post

The increasing numbers of #telecom users across the world underscores the global focus on #digital inclusion and empowering diverse demographics with communication and essential services access. Advancements in the telecom sector as well as competition and innovation among operators have elevated the focus from #connectivity to experiences. The global telecom industry is set to grow at a CAGR of 5.3% between 2023 and 2030, to reach a value of over USD 2600 Bn as per market analysts. The pivotal role played by the industry in global economic terrain signifies ample prospects for investment, creativity, and policy reinforcement across countries. At #Comviva, we endeavour to offer cutting-edge solutions that enhance user experiences and drive operational efficiency for telcos. Let's continue to harness technology to bridge the #DigitalDivide, empower communities, and unlock new possibilities for a #sustainable future. #WorldTelecomDay

Unlike select industries supporting traditional media, industries mainly providing internet-based services showed significant gains from 2015 to 2022. The U.S. Census Bureau's 2022 Service Annual Survey (SAS) estimates that revenue of employer firms in the #Internet #Publishing and #Broadcasting and #Web Search Portals industry soared 181.9% from $120.2 billion in 2015 to $338.7 billion in 2022. This industry, which includes firms that provide social media and video and audio streaming services, has been one of the Information sector's largest revenue contributor in 2020: one-year revenue increased by $27.0B and jumped another $66.1B the following year. In contrast, revenue of industries not dependent on the internet to disseminate their services such as #Radio Stations and #Newspaper Publishers did not enjoy the same revenue hikes. #AmericaCounts

thank god for 🇺🇸 ca ca ca! Using data from Nielsen, Maru, and Edison Research, Cumulus Media | Westwood One Audio Active Group® disproves eight of the biggest misperceptions brands hold about AM/FM radio. 82% of Americans are reached by AM/FM radio weekly, nearly twice what advertisers perceive. 85% of pre-COVID commuters are now working outside the home.  The Proportion of in-car AM/FM Radio Listening Has Returned to Pre-Pandemic Norms. The audience share of AM/FM radio is 17X larger than ad-supported Spotify and 14X larger than ad-supported Pandora. AM/FM radio rules ad-supported audio in the car AM/FM radio boosts campaign reach, adding over 14 points of incremental reach beyond TV, CTV, and digital. In a typical day, digital audio reaches only a third of America. AM/FM Reaches Two-Thirds of America. Audio is #2 in short-term return on investment and #3 in long-term ROI. On average, AM/FM radio generates a +14% lift in site traffic across 17 campaigns. Anything that can measured in digital and TV can be measured in audio with Cumulus Media | Westwood One Audio Active Group® measurement solutions. Persons 18-34 is one of the largest AM/FM radio listening demographics. Over 55M persons 18-34 listen to AM/FM radio weekly.

Elephant in the room Part II: A sense of connection. Jacobs annual tech survey revealed one thing that's attracting some younger audiences, which is a "sense of connection." One of radio's key strengths is being the "buddy medium" offering curated content and a live view of the world around them, but distilled locally. This unique advantage, only available through radio, fulfilled a need audiences yearn for in an ever increasingly isolated world. Our check out people have been replaced largely by kiosks. Our customer service interactions on the phone or online are greeting us with chatbots and AI. As sector after sector gradually saves cost and removes humans from their models, customers and audiences will crave this sense of connection even more. Concerts and live event ticket prices have soared in a post-COVID world, as we realize these opportunities are coming far less often now. We stream media, we don't watch anything live analogue anymore (except for sports). While there is a sense of connection among all survey respondents to their favorite radio stations, this sentiment is stronger among younger demographics such as GenZ, Millennials, and GenX. These generations live in digital today. As such, radio needs to adapt its sales strategies to cater to these younger generations and establish a stronger digital presence to maintain this sense of connection. It may sound counter intuitive, but radio needs to do a better job recreating and increasing the strength of radio brands in their digital footprint in order to remain relevant enough to push audiences towards the *habit of repeatedly back to on-air. https://lnkd.in/ex_bbukZ

Did you know that over 60% of the population in some Middle Eastern countries is under 30? This young demographic is shaping the future of consumer behavior of content and products! How are you tapping into this booming market? Are you maximizing your reach in this thriving youth market? Chat with an expert: info@excellentdandn.com Or DM us your request and we will contact you… #targetmarket #youthmarket #middleeast #ExlntCommunications #DefiningWhatsNext

86% of Americans now get their news from digital devices. This shift is not just a trend but a fundamental transformation in how news is consumed across generations and geographies. The implications for media brands are profound. In our latest blog, we delve into the changing patterns of news consumption. We explore how different generations—from Baby Boomers to Gen Z—prefer various news sources and how digital and social media platforms shape these preferences. We also examine the rise of content gating, the implications of headline-only reading, and the global perspectives on news consumption. You will gain insights into the challenges that cable and local news outlets face, the emerging trends in online news, and expert predictions on the future of news media. We provide actionable strategies to engage with different generations and effectively leverage the evolving media landscape. This comprehensive analysis is essential for anyone looking to understand the current and future trends in news consumption. Read the full blog for an in-depth look at how these changes impact consumer behavior and market strategies. https://bit.ly/3xc7UzT #MediaTrends #DigitalTransformation #ConsumerBehavior

Segmentation is evolving beyond broad categories to highly specific niches, allowing businesses to deliver truly personalized experiences. In Africa, this shift presents unique opportunities and challenges. At Field and Insights Africa, we believe that hyper-personalization is the key to unlocking deeper consumer connections and driving growth in the continent’s diverse markets. Here’s how businesses can effectively implement hyper-personalization in African markets: 1. Leverage Mobile Data 📱: With mobile penetration at an all-time high, businesses can tap into vast amounts of mobile data to understand consumer behavior, preferences, and even transaction habits. This allows for creating personalized offers based on individual consumer needs, whether it’s through mobile payments, browsing history, or app usage. 2. Incorporate Geo-Targeting 📍: Africa’s diverse geography means that consumer behavior can vary significantly from one region to another. By using geo-location data, businesses can develop hyper-targeted campaigns tailored to specific areas, cities, or even neighborhoods, ensuring relevance and increasing engagement. 3. Use SMS & USSD for Access to All 📲: Even with the rise of smartphones, a significant portion of the African population still uses feature phones. SMS and USSD remain key communication channels. By integrating these tools into your personalization strategy, businesses can engage consumers without excluding any segment, creating personalized experiences even for low-tech users. 4. Analyze Social Media Behavior 📣: Social media platforms are a powerful tool in understanding African consumer behavior. Tracking interactions, engagement, and content preferences on platforms like Facebook, WhatsApp, and Instagram allows businesses to target specific interests and lifestyles, crafting highly relevant content that resonates with individual consumers. 5. Embrace Local Languages & Cultures 🗣️: Africa’s cultural diversity is one of its greatest strengths. Personalization goes beyond just product offers—it also involves respecting and adapting to local languages, traditions, and customs. Tailoring messages and offerings to reflect regional cultures helps build trust and deeper connections with consumers. In Conclusion, hyper-personalization in Africa presents immense opportunities for businesses to connect with consumers on a deeper level. By leveraging mobile, data, regional insights, and local cultures, businesses can move from broad segments to highly tailored experiences, driving greater engagement and conversion. At Field and Insights Africa, we specialize in helping businesses navigate these complexities and deliver personalized strategies that resonate with African consumers. #HyperPersonalization #MarketSegmentation #Africa #ConsumerInsights #DataDriven #MobileTech #FieldAndInsightsAfrica #PersonalizedMarketing #Innovation

A quick digital snap of Egypt 💡   --- The country boasts 82.01 million internet users, with a penetration rate of 72.2%.   --- Social media usage is significant, with 45.40 million users, accounting for 40.0% of the population.   --- Cellular mobile connections are widespread, totaling 110.5 million, equivalent to 97.3% of the population.   --- In terms of demographics, the population is nearly evenly split, with 49.4% female and 50.6% male.   👉 Facebook - 45.40 million users 👉 YouTube - 44.70 million users 👉 Facebook Messenger - 34.95 million users 👉 TikTok - 32.94 million users 👉 Instagram - 18.15 million users 👉 Snapchat - 17.24 million users 👉 LinkedIn - 10.00 million users 👉 X - 5.84 million users   The average amount of time spent on different media and devices each day by 16-64 aged internet users   👉 Internet - 7h 55m 👉 Watching TV and streaming services - 3h 20m 👉 Social media - 2h 41m 👉 Press media (online and physical print) - 2h 12m 👉 Listening to music streaming services - 1h 14m 👉 Gaming - 1h 32m 👉 Podcast - 1h 10m 👉 Listening to Radio - 52m   👉 Mobile phones/devices - 4h 25m 👉 Desktop/laptop/tablets - 3h 30m   Happy reading!!! 😊 Please repost if you believe this could benefit others. #egypt #digital #internet

On 1 August 1991, the World Wide Web was made available to the public. What better day than World Wide Web day to reflect and take stock of how far we've come with our award winning Ipsos iris solution. Since we started measuring online behaviour at the beginning of 2021, we have reported on over 285 billion hours of internet activity, the equivalent to 12 billion days, or 32 million years spent online. If one person had spent all that time online, they'd have started way back in the Eocene epoch - alongside early horses, elephants, bats and primates. That's a lot of time spent online! Today, Ipsos iris is used to understand online audiences across the UK, and what they engage with online. We measure everything from newsbrands to mobile gaming, and from TikTok to Tesco. With Ipsos iris, you can break every minute of online behaviour down by device, demographic, lifestyle statements or brand affinities. #Ipsosiris #UKOM #WorldWideWebDay #Insights #Online #Digital #AudienceMeasurement

On 1 August 1991, the World Wide Web was made available to the public. What better day than World Wide Web day to reflect and take stock of how far we've come with our award winning Ipsos iris solution. Since we started measuring online behaviour at the beginning of 2021, we have reported on over 285 billion hours of internet activity, the equivalent to 12 billion days, or 32 million years spent online. If one person had spent all that time online, they'd have started way back in the Eocene epoch - alongside early horses, elephants, bats and primates. That's a lot of time spent online! Today, Ipsos iris is used to understand online audiences across the UK, and what they engage with online. We measure everything from newsbrands to mobile gaming, and from TikTok to Tesco. With Ipsos iris, you can break every minute of online behaviour down by device, demographic, lifestyle statements or brand affinities. #Ipsosiris #UKOM #WorldWideWebDay #Insights #Online #Digital #AudienceMeasurement