Alison Camps FRSA CMRS’ Post

Bridging two worlds that our consumers live in, together with our sister company ROOTS Asia Pacific practice units, we took our integrated approach to create a seamless online to offline experience for Marks & Spencer. Learn how we used our fluidity and adaptability to connect and bring out the best of both worlds in our recent activation. #digitalmarketing #integratedmarketing #marketingagency #communications #brandcommunications #activation #brandactivation

🔵 A long time ago, in a galaxy far, far away... Well, this story started 10 months ago, in March 2023, when I joined the Management Board of #LidlGB. It was a risk and a challenge for me, but one worth taking, as an opportunity to participate in a company’s turnaround is not easy to find. The local team is amazing – committed, agile and resourceful. Teamwork has led us to become an example of change management with a focus on growth and quality. So, in 2023: 👉 We became the fastest-growing retail chain in the UK, surpassing Aldi and other competitors (Kantar data shows that Lidl grew the fastest in 12 and 4 weeks, 13.8% and 15.3% respectively); 👉 Lidl GB has exceeded the 10% market share in London, making it the third-largest retail chain in this region; 👉 Thanks to this, we won the Retail Industry Award 2023 as Supermarket of the Year, as well as Most Sustainable Retail Initiative, Most Commended Fresh Produce Retailer, and Best Bakery awards; 👉 We've organised the largest supplier event in the company’s history; 👉 and grew to have over 31,000 employees, 960 stores and 14 distribution centres in England, Scotland and Wales. I have been working for Lidl for almost 23 years, and I have never experienced such a success in such a short time! What is the secret of this fairy-tale transformation? 1️⃣ - clear definition of company strategy and objectives; 2️⃣ - change of organisational culture focused on communication, process-driven optimisation and ownership; 3️⃣ - agile change management focusing on profitability; 4️⃣ - building customer loyalty on product quality and affordable prices; 5️⃣ - improving relationships with suppliers. On my part, I have decided to focus on 👉 the clarity of purpose and goals across the whole organisation supported by a new reporting system, 👉 team reinforcement and talent development, 👉 evolution (not revolution) and creating the environment for growth that will be sustainable in the future. Strong leadership, realistic goals and dedication are essential to improving every situation, as demonstrated by this Cinderella story. --- 👉 Want to keep up to date with my content? Click 🔔 on my profile Maciej T. on the right under the background photo. #WeAreLidl #change #success #management #strategy

Today’s the day! Months of work are brought to life with the release of our latest global report ‘The Secret DNA of High-Performing Teams’. The research, conducted in partnership with the World Retail Congress, The University of Manchester and inBeta | BCorp, reveals the secret behaviours behind the world’s highest performing front-line teams across the retail and consumer sector. It also provides current data that enables retailers to benchmark their front-line managers and teams against the best in the world. The importance of this study is its focus on behaviour rather than skills – not what people CAN do but what they WILL do! 📣 Download your copy of the report here: https://lnkd.in/eMPPiqzZ 📣 If you’re at the World Retail Congress you can check out our Chief Behavioural Science Officer, Amy Charlotte King on stage on Track 3 at 2:40pm discussing the insights with Judith McKenna, Former VP & CEO, Walmart International, Ulrika Biesèrt, Group People & Culture Manager (CHRO), Ingka Group and Jo Whitfield, CEO, Matalan A huge thank you to all of the partners involved: Tesco, Levi Strauss & Co., Albertsons Companies, IKEA, Ann Summers, Primark, Boots UK, British Airways, JOE & THE JUICE, Pret A Manger, Majid Al Futtaim, SSP Group plc, AllSaints, END. CLOTHING LIMITED, JD Sports Fashion #secretdnaofhighperformingteams #highperformingmanagers #frontlineteams #highperformanceinretail #worldretailcongress2024 #highperformancebehaviours

We're running a webinar for Brands in a couple of weeks' time on Retail Media from an Advertiser's perspective (all of the information can be found below). If you're a CPG Brand Manager, Shopper Marketer, Ecommerce Owner, or you're in Digital Marketing, this could be a helpful session for you. A lot of the content out there right now is based on the theory - our intention for this session is to make it super practical & based on real-life case studies of those who we think are getting it right. We have a great panel line up, so you'll be hearing contributions from brands on how they're working in their organisations to set up for success in this 'new world' of advertising and I'm hoping they'll also be brave enough to tell you what they've gotten wrong too!

Do you agree? This week, Leslie talks about the 7 core competencies brands felt were the most important when considering the role of the store manager. To read more about it, check out the link in our bio and read our latest blog! Also make sure to sign-up for our newsletter so you see what store owners had to say. #retail #retailstore #storemanager #managers

Really proud to see our recent report exploring high performing team behaviours has now been released. This is part 1 of a global study...there will be even more to come! If you have 15 minutes, I recommend you download and read a copy! https://lnkd.in/eB_RHJ_b Our interviews and team studies reveal the key behaviours that enable teams to thrive, grow, have fun together AND deliver exceptional performance at the same time. We also share our recommendations to future-proof your consumer-facing spaces and support your managers. THANK YOU to all our research partners who have been involved so far and shared invaluable contributions, with special appreciation to the frontline managers and colleagues who generously shared their key secrets to success. Feel free to give me a message if you’d like to discuss any of these findings in detail and how they might apply to your organisational context. There are also still opportunities for you to get involved in this research and get useful insights for your business. #highperformancebehaviours #highperformanceinretail

I was recently shortlisted as the Australian Retail Innovator of the Year. It was a great honour and thanks to all at The Retail Doctor Group for it. As part of the awards process I was chatting to Brian Walker about what I saw as the future of retail and it wasn’t necessarily about always looking forward, about hanging bells and whistles around your instore or online #experience and always striving to make it better. It is about making sure that its more valuable. Not necessarily in monetary terms, but in terms of the #value exchange with consumers. In business, as in life, negative thoughts and emotions tend to have the most resonance, we give them the most headspace, want to solve them the quickest and so our future strategies tend to be geared towards fixing them. But is that right? Is building the future on a negative foundation the right move? By narrowing our focus so much we can often miss out on all of the incredible things we already offer. That is why I feel that although the future of retail may be different for all of us in how it manifests, the central driving force will be the same, nurturing what you already have created for your #brand and your customers so that you can grow together. What you do will evolve over time but that central tenant of who you are will always remain the same. So look inwards before you look forwards.

In the dynamic realm of retail, where strategy meets execution, the harmony between strategic and operational planning is the key to unlocking success. 🛍️📈 Join our live webinar as we delve into the transformative power of alignment between strategic vision and day-to-day operations. Learn how industry giants like Puma and Burberry have harnessed the capabilities of Board to seamlessly integrate strategic and operational plans, fostering unparalleled synergy between Finance and Retail planners. Live Webinar: Intelligent Planning for Retailers. Click on the link below to register: https://hubs.ly/Q01_WGGG0

With Paris’s World Retail Congress concluded, participants were addressed by Alexandre Bompard, the chair and CEO of the French retail powerhouse Carrefour Group, Ian Bailey, CEO of Kmart Group, and many others. Featured insights from industry leaders like Judith McKenna, former Walmart International CEO, who emphasized the importance of strong leadership during times of change outlined her leadership formula: IQ (intelligence), EQ (emotional intelligence), RQ (resilience), and HQ (hope quotient). Crate & Barrel's success story showcased how services like their Design Desk, offers free interior design assistance, can significantly boost revenue and average order size. This exemplifies the importance of incorporating consumer services to enhance the in-store experience to drive sales. The future of Retail was a frequent topic throughout the event. Despite economic challenges like high interest rates and geopolitical tensions, experts remain cautiously optimistic. They anticipate a shift towards consumers valuing both value and luxury, possibly leading to consolidation in the industry. Retailers are advised to adapt to the changing landscape rather than waiting for ideal conditions. Read more about World Retail Congress’ main takeways in the article linked below. https://lnkd.in/gYPtFTjz