Allied Global Marketing’s Post

Katja Zigerlig, Berkley One's VP of Art, Wine + Collectibles Advisory, pinpointed her parents’ 1970 Volkswagen Beetle as one of her earliest childhood memories, which eventually made her purchase her own lime green #Beetle 💚 in adulthood. Learn more about this beloved car as it joins our #50Carsfor50Years campaign as Spotlight No. 3, and tell us why you love the Beetle🐞 in the comments below 👇 https://ow.ly/nRZ150SXyHE

🔔 Employee Highlight Our Employee Highlight this month is Creative Associate, Tracy Chretien! Read a little about him below. 👇 Q: What is one thing on your bucket list? A: Visit Florence, Italy ✈️ Q: If you could have any animal as a pet, what type of animal would you choose? A: British Shorthair Cat Q: Describe your perfect weekend. A: Saturday - Go to a big UFC event with friends. Sunday - Relax, BBQ, and watch a couple movies. Q: If you could see one movie again for the first time, what would it be and why? A: No Country For Old Men. It’s one of my favorite movies. The first time I watched it was on my laptop. Wish I had seen it on a bigger screen. 🎬 Q: If you could only cook one dish perfectly every time, what would it be? A: Steak, Medium Rare with a perfect sear. #employeehighlight #stoagroup

I often get asked questions about how I grew the gloveglu business to be a category king global brand, so I have taken inspiration from Tom Kay of Finisterre and his weekly "Founders Friday" to share a little knowledge around the lessons I have learned over the past 12 years growing this business. The question I most often get is how it all started....... The gloveglu idea was a lightbulb moment driving along with Glenn Robertson and throwing around ideas for goalkeeper products and, ultimately, how to make goalkeeper gloves last longer and perform better. That was the start of a journey that has been challenging, stimulating, fun, stressful, and hugely rewarding. I have included an image below showing the first attempt at branding and bottle labels. As you can see, at that stage, the brand name still had an "e" on the end of glue. The removal of this, to give the brand more personality, was an idea from one of my colleagues at the time, Daniel Hume, and I'm so glad we went with it as it helped create our brand voice. We haven't done everything right and we've learned (and continue to learn) along the way, but I believe it's about backing yourself and going for it. But I'd love to know what you’d like to know... Drop your questions in the comments below, I'll get answers over the next weeks and months ahead...! #brandbuilding #categoryking #gloveglu

https://lnkd.in/e5uUFeDg Oilstainlab this is a seriously cool video. For those that don't know the story, they created an alternate timeline Porsche, one that only existed in their imagination. Then went and built a real one that creates all of the imagined spectacle, drama and badassery. Follow the link and join in the fun. #automotivedesign #productdesign

Hey, hey there speedsters! The car puzzle thrill continues - behold the answers to yesterday's high-octane Car Brands word puzzle! Cruise through the key below and give yourself a round of applause for each brand you identified! Whether you navigated the fast lanes or took a scenic route, hats off! Keep driving those brain cells! #CarBrandChampion #SundayDriveChallenge 𝗔𝗱𝗱 𝘃𝗮𝗹𝘂𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻. 𝗚𝗶𝘃𝗲 𝘂𝘀 𝗮 𝗳𝗼𝗹𝗹𝗼𝘄! #BusinessGrowth #GloverFranchising

Hey, hey there speedsters! The car puzzle thrill continues - behold the answers to yesterday's high-octane Car Brands word puzzle! Cruise through the key below and give yourself a round of applause for each brand you identified! Whether you navigated the fast lanes or took a scenic route, hats off! Keep driving those brain cells! #CarBrandChampion #SundayDriveChallenge 𝗔𝗱𝗱 𝘃𝗮𝗹𝘂𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻. 𝗚𝗶𝘃𝗲 𝘂𝘀 𝗮 𝗳𝗼𝗹𝗹𝗼𝘄! #BusinessGrowth #GloverFranchising

Nostalgia campaigns are more than a trip down memory lane; it’s a powerful way to stay culturally relevant when done authentically. It’s about giving a gift and being community-minded first. Ore-Ida (tater tots) has given millennials and Napoleon Dynamite fans a sweet video this week. Their new campaign features Jon Heder reprising his role as Napoleon, complete with his iconic Moon Boots and a new pair of pants with a Tot Crush-Proof pocket. This campaign is steeped in nostalgia, thanks to Kraft Heinz in-house agency, The Kitchen North America, and the stakeholders at Ore-Ida who greenlit this idea. https://lnkd.in/gNUhuYxV I want to personally thank everyone who made this happen, including Aaron Ruell (Kip Dynamite) for directing it. Seeing the new spots felt like reconnecting with an old high school friend. I remember the trailers for Napoleon Dynamite on MTV and experiencing that unique, awkwardly beautiful style of humor for the first time. I hope this campaign sells a lot of tots and fuels more creative work. At Cannes Lions International Festival of Creativity this week, McDonald's CFO Ian Borden spoke about the positive outcomes (revenue) when McDonald's immerses itself in culture. My take is that contributing to culture authentically benefits both brands and collaborators. Nostalgia, when tapped into genuinely, serves as a bridge to cultural relevance, allowing brands to connect deeply with their audience by honoring shared memories and experiences. #NostalgiaMarketing #MarketingCampaign #NapoleonDynamite

History is replete with chance events that change everything. Think the collapse in 1989 of the Berlin Wall and the Soviet Union and the resulting liberation of Eastern Europe. In 1994 we were trying to figure out how to make money in the fire extinguisher wholesale parts business. We failed. But we did, one day, receive a call from a fire equipment distributor asking if we knew anyone who was selling Halon 1301. We did not and told him so. The next day we received a call from a fire equipment distributor asking if we knew anyone who needed to buy Halon 1301. And a light bulb turned on. It’s been said that if you don’t celebrate the milestones, you’re only passing thru time. This year, 2024, Wesco celebrates its 30th anniversary. Over the holidays we took time to ponder this event and reflect on our past. The hundreds of successes. The thousands of failures (We figure we’re batting .333). All resulting in a hardened, resilient specialty company serving the clean agent fire suppression market. And we couldn’t be in a better spot. There is a scene in the movie Top Gun – Maverick, where Maverick (Tom Cruise), after being berated by an Admiral (Ed Harris) is asked why he, after 30 years on the Navy, hadn’t progressed beyond Captain. Maverick’s answer, which should have been the movie’s tagline, was, “I’m where I belong, sir.” That struck us as a fitting response to the question “Where does Wesco fit?” “They’re not a manufacturer”. “They’re not a distributor/installer”. Our answer? We’re where we belong. A heartfelt thank you to everyone, especially our loyal customers, who made this possible. https://lnkd.in/eAjfdXEh

Today is World Braille Day! This holiday, celebrated on January 4th for Louis Braille's birthday, aims to raise awareness of how important it is to provide information in accessible formats, such as braille. Alt Text: The background of the image is a light grey-beige. There is an overlay on top of the grey-beige background that has many colors of green geometric lines and dots, reminiscent of a circuit board. In the top right corner there is the Tatum Robotics logo which consists of 4 green vertical lines parallel to each other, slightly staggered. In the center of the image there is black text that reads "World Braille Day". Below this text there is an image of two hands reading braille from a book with white pages. Underneath the image there is black text that reads "January 4th".

What? Have you never heard of our Favolite? This is normal ：） Why is the Favolite brand little-known but able to maintain sustained growth in stage moving head light sales? Please listen to me explain in detail to you: Firstly, we, Favolite, have been deeply involved in the LED moving head light race for 10 years. Secondly, because our company's philosophy is pragmatic, Not doing too much brand promotion. Most importantly, we have devoted more time and energy to product development and practicality, It can be said that it has unique craftsmanship. Because we know, If the product quality is not good, No matter how big the brand is, it's useless, The ultimate loser is still the consumers. #Favolite #stagelightfactory #stagelightmanufacturer #stagelightChina #ledmovinghead #stagelights #stagelighting #getshow #ProlightSound