Alyce Lee Stansbury, CFRE’s Post

View profile for Alyce Lee Stansbury, CFRE, graphic

Nonprofit Expert l Fundraising Veteran l Speaker l Consultant

Hats off to The Showcase of Fundraising Innovation & Inspiration (SOFII) and Battersea for this clever, uplifting and #mission focused TV ad for leaving a #gift in your will. Since the ad started running in 2020, they've received over 1,000 requests for legacy info and legacy income is over $18 million in the past 8 eight. Here are 4 key takeaways: (1) The ad is focused on LIFE, not dying or end of life. (2) Rescue animals are portrayed as loving sassy companions, not victims. (3) Research found Battersea #donors aligned themselves to rescue animals, as underdogs and survivors looking for a place to belong. (4) The music is toe-tapping, irresistibly fun and upbeat. https://lnkd.in/e-GqsXww #legacygiving #nonprofis #philanthropy #fundraising

Battersea Dogs and Cats Home: ‘Leaving a gift in your will’ TV ad

Battersea Dogs and Cats Home: ‘Leaving a gift in your will’ TV ad

sofii.org

To view or add a comment, sign in

Explore topics