⚡️A new celebrity beverage company has entered the chat. Introducing Más+ by Messi…
For those who don’t follow sports or live under a rock, the face of this drink is Lionel Messi.
He is one of the most famous, internationally known professional footballers of all time. The LeBron James of soccer, if you will.
Messi has partnered with Mark Anthony Brands, parent company of White Claw & Mike’s Hard Lemonade, to create a new hydration beverage.
Between drinks like Gatorade, BodyArmor, & Paul’s Prime, to say there’s big competition in the market would be an understatement.
Attaching a celebrity name to a beverage doesn’t guarantee success.
Though, it’s wise for the brand to step further into the non-alcoholic beverage space after launching White Claw 0% Alcohol Seltzer.
Más+ by Messi is a low-sugar drink with electrolytes & vitamins. There are no artificial sweeteners, colors or caffeine.
According to CNN, its 4 flavors include Miami Punch, in honor of his current team Inter Miami, & Orange d’Or, for his 8x winning of the Ballon d’Or trophy.
This broadens their beverage portfolio, as young adults in the USA are consuming less alcohol than previous decades.
“Hydration & energy drinks are projected to be a $60 billion market by 2032, growing roughly 6% annually,” according to Precedence Research.
🛒How to get your hands on it:
•Available cans & bottles in Miami on 6/13
•For purchase on its website in July
•Within US supermarkets in August
•Global launch later this year
💭Will this be the new contender & potential rival in the drink world? Drop your thoughts below!
#marketing #branding #socialmedia
📷: CNN
--
1moVery good nice add