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Weekly Beauty Brief 🤍 Jake Paul Launches W: A men's body care brand at Walmart with products under $10 in three scents, created with Custom Essence (WWD). Too Faced on Amazon: Launches on Amazon’s US Premium Beauty Store. Amazon is projected to surpass Walmart as the top US beauty retailer by 2025 (Global Cosmetics News, Yahoo Finance). Yellow Wood Partners Acquires Elida Beauty: Adds Q-tips®, Caress, and Ponds to their portfolio of over 50 brands, totaling $3B in retail sales (Global Cosmetics News). Amorepacific Appoints New CEO: Giovanni Valentini is focusing on growth for brands like Laneige and Sulwhasoo. North American sales surged by 58% in 2023 (Premium Beauty News, PR Newswire). Johnson & Johnson Settlement: Pays $700M to settle allegations about the safety of its talcum-based powder products (Premium Beauty News). Merit's Growth: Expects to surpass $100M in revenue this year, targeting millennials with luxury branding and no-makeup makeup (Business of Fashion). Kylie Cosmetics at Ulta in Target: Launches a curated collection of bestselling lip products (PR Newswire). LVMH Leadership Change: Bernard Arnault appoints his son, Frédéric Arnault, as managing director of Financière Agache (WWD). Walgreens Boots Alliance Update: Abandons IPO plans for its UK drugstore chain, Boots, exploring alternative options (Forbes). Vasiliki Petrou Leaves Unilever: CEO of Unilever’s Prestige Division steps down. The division has net sales of 1.4B euros (WWD). Fenty Hair Launch: Rihanna’s Fenty Beauty expands into hair care with nine products for all hair types (Forbes, WWD). Kosé Corporation's US Expansion: Opens its first U.S. stand-alone store, Maison Kosé, promoting Japanese Beauty (Premium Beauty News, Beauty Matter). Rhode Skin's New Product: Introduces Pocket Blush, a mini stick formula in six shades, expected to hit $100M in revenue this year (Business of Fashion). TikTok Shop's Rapid Growth: Becomes the ninth-largest beauty and wellness e-commerce retailer in the U.S. and the second-largest in the UK (Adweek, TechCrunch). Makeup by Mario: Exploring deal options with J.P. Morgan enlisted to consider (WWD). Sally Beauty and Instacart Partnership: Offering same-day delivery from over 2,200 locations nationwide (Yahoo Finance). PCA Companies' Acquisition: Acquires the U.S. wholesale division of Space NK, expanding its brand roster (WWD). L’Occitane Privatization Bid: Revises its bid, offering shareholders US$4.35 per share in cash or 10 shares in the new private company (Global Cosmetics News). Shein's Beauty Expansion: Shein, nearing a London IPO, expands into beauty with SheGlam, gaining attention with its $5 Liquid Blush (WWD). Beiersdorf Reports on China: Reports a decline in China's luxury skincare market, though La Prairie brand gained market share (Business of Fashion). 👀 how do you think TikTok's rapid growth as a beauty and wellness e-commerce platform will impact Amazon's rise to the top of US beauty retail??

The DTC beauty market is experiencing explosive growth, with a projected value reaching a staggering $580 billion by 2027. Within this sector, haircare is a standout performer, driven in part by the rise of celebrity-founded brands. These A-listers are leveraging their massive followings and personal hair journeys to create targeted product lines that resonate with consumers. This trend reflects a growing desire for authenticity and effectiveness in the haircare aisle. Celebrity brands often fill a gap where traditional companies might struggle, offering unique formulas and solutions that address specific hair concerns. This article explores the top 14 DTC celebrity haircare brands, unpacking their distinctive approaches and value propositions. Dive deeper into the article to learn more! https://hubs.li/Q02Bpn310 #dtcbrands #ecommerce #charminsights #celebrityhaircare LolaVie Good Dye Young PATTERN Beauty #TPHbyTaraji 4U by Tia JVN #MyLittleCoco CÉCRED #AnomalyHairCare Sienna Naturals Flawless by Gabrielle Union INALA FLOWER Beauty #KenyaMooreHaircare

Some Beauty brands are embracing their cult status by expanding into Lifestyle categories, offering apparel and accessories that go beyond logos. Click below to read more, and let us know your thoughts in the comments. #beautyindustry #beautybrands #apparel #accessories #beautybusiness #cultfollowing #brandbuilding #beautyretail #cosmetics #skincare #haircare

The democratization of beauty has opened up an industry once dominated by a few massive brands. And, surprisingly, there’s still room. Trends and niche markets spring up almost daily, ready for the taking. Those with the ability to go quick to market can jump on these trends and fill gaps in the industry. We’ll take you through how to start a makeup line from scratch, with expert advice and real examples from successful beauty brands. How To Start a Makeup Line in 5 Steps (2024) https://lnkd.in/d6vE6BV

The beauty market is not just booming; it's a realm where innovation intersects with iconic branding. Ever wondered how leading iconic brands like Dove or GHD obtained their massive market share, while maintaining their dominance in product categories, enjoying an almost "unfair" competitive edge and unique 'moat' that has lasted for decades? Through my research and observation, I found a common denominator emerges: IP protection, specifically patents, safeguarding their innovations allowing them to outpace their competitors. Click here to see our clear points of defensible differentiation and a unique unfair advantage. https://lnkd.in/gBj_vtET Dove patented its Beauty Bar in 1950, redefining skincare standards. LUSH patented their Shampoo Bar in 1989, transforming hair care with a pioneering approach. L'Oréal patented their synthetic hair dye in 1907, launching their journey to becoming a global powerhouse. Gillette patented their safety razor in 1904, setting a precedent in personal grooming. ghd (Good Hair Day) patented their groundbreaking hair straighteners 2001, quickly ascending to the apex of hairstyling tools. Dyson patented their hair dryer in 2016, and despite its hefty price, they’ve cultivated a dedicated customer base, showcasing how patents can drive innovation, revenue, and growth across diverse industries. These patents granted brands exclusive rights to dominate their markets, shielding them from direct competition until the patents lapsed. This window of exclusivity allowed them to establish a stronghold, positioning themselves as market leaders long before facing replicas or similar products from competitors. Combining the strengths of both versions, here’s a harmonized revision that captures the strategic essence and the foresight behind the use of US patents at Marie Ernst: At Marie Ernst®, our defensible points of differentiation and our unique competitive advantage are firmly rooted in our US Patents. This was a strategic decision I made from the very beginning. When I launched Marie Ernst®, investing in securing US patents was prioritized as a foundation for long-term growth. I chose this over quick customer acquisition through online advertising. Opting for patent protection was my deliberate strategy to shield our innovations from being duplicated by larger competitors who could potentially offer the same product at a lower price point, thereby enticing away our customers. This foresight to leverage IP protection not only sets Marie Ernst® apart in a competitive marketplace but also underscores our dedication to innovation and excellence. It reflects our commitment to sustainable growth by securing a niche for our products, well-protected from the direct competition, ensuring that Marie Ernst® continues to thrive on innovation and customer loyalty.

Exciting News in the Beauty Industry! Latest insights from Circana's analysis on beauty retail sales, revealing a fascinating trend in the industry despite economic uncertainties. According to Circana, mass-market beauty sales witnessed a commendable 6% YoY growth, while prestige beauty brands soared with an impressive 14% increase, reaching a whopping $31.7 billion in 2023. ◾ Prestige hair care brands shone with a 14% sales boost, outpacing their mass-market counterparts. Notably, 52% of hair care product sales occurred online, demonstrating the evolving landscape of consumer preferences. ◾ High-end skin care and lip makeup sales also saw remarkable upticks at 14% and 31%, respectively. Clearly, consumers are investing in self-care and quality products, further emphasizing the resilience of the beauty industry. ◾ Circana's report builds upon previous research, including a report released last May from McKinsey & Company and The Business of Fashion, indicating a consistent rise in beauty sales through 2027. The fragrance category, too, displayed a significant growth gap, with prestige fragrance sales surging by 12%, outpacing mass-market fragrance sales at 4%. ◾ Larissa Jensen, Global Beauty Industry Adviser at Circana, emphasizes the industry's strength and encourages adaptability. "Flexibility, creative thinking, and effectively harnessing high consumer engagement are all part of the winning formula to drive continued growth." ◾ Younger consumers are steering towards luxury beauty brands, as highlighted by Circana's findings. The collaboration between cosmetics retailers and their partners further amplifies the industry's success. #BeautyIndustry #RetailTrends #PrestigeBeauty #ConsumerInsights #CircanaAnalysis #McKinseyandCompany #TheBusinessofFashion Great article full of more details by Tatiana Walk-Morris and Retail Dive; click below.

The beauty market is not just booming; it's a realm where innovation intersects with iconic branding. Ever wondered how leading iconic brands like Dove or GHD obtained their massive market share, while maintaining their dominance in product categories, enjoying an almost "unfair" competitive edge and unique 'moat' that has lasted for decades? Through my research and observation, I found a common denominator emerges: IP protection, specifically patents, safeguarding their innovations allowing them to outpace their competitors. Click here to see our clear points of defensible differentiation and a unique unfair advantage. https://lnkd.in/gVKqfBWx Dove patented its Beauty Bar in 1950, redefining skincare standards. LUSH patented their Shampoo Bar in 1989, transforming hair care with a pioneering approach. L'Oréal patented their synthetic hair dye in 1907, launching their journey to becoming a global powerhouse. Gillette patented their safety razor in 1904, setting a precedent in personal grooming. ghd (Good Hair Day) patented their groundbreaking hair straighteners 2001, quickly ascending to the apex of hairstyling tools. Dyson patented their hair dryer in 2016, and despite its hefty price, they’ve cultivated a dedicated customer base, showcasing how patents can drive innovation, revenue, and growth across diverse industries. These patents granted brands exclusive rights to dominate their markets, shielding them from direct competition until the patents lapsed. This window of exclusivity allowed them to establish a stronghold, positioning themselves as market leaders long before facing replicas or similar products from competitors. Combining the strengths of both versions, here’s a harmonized revision that captures the strategic essence and the foresight behind the use of US patents at Marie Ernst®: At Marie Ernst®, our defensible points of differentiation and our unique competitive advantage are firmly rooted in our US Patents. This was a strategic decision I made from the very beginning. When I launched Marie Ernst®, investing in securing US patents was prioritized as a foundation for long-term growth. I chose this over quick customer acquisition through online advertising. Opting for patent protection was my deliberate strategy to shield our innovations from being duplicated by larger competitors who could potentially offer the same product at a lower price point, thereby enticing away our customers. This foresight to leverage IP protection not only sets Marie Ernst® apart in a competitive marketplace but also underscores our dedication to innovation and excellence. It reflects our commitment to sustainable growth by securing a niche for our products, well-protected from the direct competition, ensuring that Marie Ernst® continues to thrive on innovation and customer loyalty.

How does Sephora predict (or at least try to predict) beauty trends before they even happen? Not missing a beauty trend in your assortment is all about knowing where to look, listening and a bit of luck. It all starts with the macro trends - what are the new ingredients, social media buzz and foreign market hits that are making noise and will soon make it over to your home turf. The second part is the development. The players who have the biggest hurdle is actually the more established beauty conglomerates. 2 key reasons for this can tie to lack of agility: 1 ) Their Indie competitors are able to churn out new product in 8 months vs larger brands taking 2-3 years - by which time probably matte lipstick isn't that cool anymore.  2 ) Globalization - With customers able to shop hyper local brands from around the world ( think J & K beauty site YesStyle) its a real race for these bigger brands to be able to seize the revenue opportunity of a trend if it takes them literal years. So what’s a good approach to riding beauty trend waves? Dont forget your roots - avoid hopping on the bandwagon if its not what your brand is known for. Customers are savvier than you think and often times it just looks like a cash grab - think makeup brands that enter into skin care ( best example of this is Kylie Cosmetics who launched an exfoliator with a highly abrasive ingredient) Dont forget products are not one size fits all - make sure you incorporate to customer preferences into new product variations (formula for oily, formula for dry skin etc) Do Product/category/Brand performance measurement constantly - and be ok with sometimes missing the trend boat! #beauty #ecommerce #branding #sephora #skincare https://lnkd.in/eZYjMgei

An exciting week in the beauty landscape with a record-breaking IPO, new store openings and a campaign with a cause from our very own LOOKFANTASTIC.COM. Here's a round-up:   🇬🇧 Glossier, Inc. Expands UK Presence with Space NK Partnership: Glossier announced a partnership with Space NK, a move that will expand its presence in the UK and Ireland, both in-store and online, starting June 8. ☀ LOOKFANTASTIC.COM: Advocates Skin Health with VAT Removal: Lookfantastic joins the campaign for skin health by eliminating VAT costs on core SPF products, promoting accessibility to essential sun protection and urging governmental action. 🌹 Rosie Huntington-Whiteley Steps Down from Rose Inc: After six years at the helm of Rose Inc, Rosie Huntington-Whiteley bids farewell as the brand transitions ownership following its acquisition by AA Investments. 💰 Puig Makes Waves with Largest IPO in Europe: Puig, the premium beauty group brands like Charlotte Tilbury Beauty and BYREDO, debuted on European stock exchanges with a €3 billion IPO, marking the largest offering in Europe this year. 💼 Three Ships Beauty Secures Investment for Expansion: Canadian skincare brand Three Ships Beauty secures a significant $3.5 million investment, fueling its expansion into the U.S. market and fortifying its brand presence. 🕯 Diptyque Paris Unveils New Store Concept: Diptyque debuts its innovative store concept, Maisons Diptyque, with the opening of a flagship boutique in London's prestigious New Bond Street, signaling a new era of luxury retail experiences. 💇♀️ Shane Wolf to Lead Aveda and Bumble and bumble: Estée Lauder appoints Shane Wolf to spearhead global brands Aveda and Bumble and bumble, leveraging his extensive background in the hairdressing industry to drive growth and innovation. 📈 ODDITY Reports Record Revenue: Oddity celebrates a milestone with a remarkable 28% increase in net revenue, propelled by the success of cosmetics brand IL MAKIAGE, underscoring its position as a leader in the beauty industry. 🌍 3INA Achieves B Corp Certification: Spanish beauty brand 3INA makes history as the first global colour cosmetics brand to achieve B Corp certification, affirming its commitment to sustainability and ethical business practices. 💫 Henry Rose Welcomes New CEO: Genderless fine fragrance brand Henry Rose appoints Laure de Metz as its new CEO, signalling a strategic move towards ambitious growth under her leadership.   Stay tuned for more updates on the ever-evolving world of health and beauty! #Beauty #Health #InnovationInBeauty #Commerce #Fulfilment #DigitalMarketing #THGIngenuity

Florence by Mills, Give Back Beauty portfolio brand, ranked #1 in indie makeup — ahead off brands like Rare Beauty (by Selena Gomez) and Glossier. According to data from Dash Hudson, indie makeup brands are outpacing the total beauty industry in terms of engagement rate and follower growth on TikTok, averaging 4.4 percent by engagement and 25.5 percent by year-to-date follower growth. Beauty overall, by comparison, nets out at 4.1 percent and 7.7 percent by the respective metrics. #givebackbeauty #indieagility