Athlete's Thread’s Post

Every brand should pay attention to this competitive cheerleading and dance company's recent marketing strategy: 🌟 Varsity Spirit has found a winning marketing strategy: 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐜𝐨𝐥𝐥𝐞𝐠𝐞 𝐚𝐭𝐡𝐥𝐞𝐭𝐞𝐬 𝐟𝐨𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧. By showcasing their presence at cheerleading, dance, and gymnastics events nationwide on social media, Varsity Spirit has become a powerhouse in the cheerleading industry. Now, partnering with college athletes to promote their beauty products has exponentially amplified their reach and impact. 🤔 One of the athletes who they’ve utilized to take their marketing strategy to the next level? 𝐌𝐚𝐫𝐲 𝐒𝐞𝐫𝐠𝐢: 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐨𝐟 𝐀𝐥𝐚𝐛𝐚𝐦𝐚 🐘 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐒𝐭𝐚𝐭𝐢𝐬𝐭𝐢𝐜𝐬: 83% Female 66% 13-24 Years Old 18% Interested in Accessories 𝙎𝙩𝙖𝙩𝙞𝙨𝙩𝙞𝙘𝙨 𝙫𝙞𝙖 𝙩𝙝𝙚 𝘼𝙩𝙝𝙡𝙚𝙩𝙚-𝙄𝙣𝙩𝙚𝙡𝙡𝙞𝙜𝙚𝙣𝙘𝙚 𝙋𝙡𝙖𝙩𝙛𝙤𝙧𝙢 Mary Sergi, a dedicated content creator, perfectly embodies Varsity Spirit's forward-thinking approach, and differentiates their products from brands paying for stale online ad's. Like a true Athlete-Creator, Mary creates genuine content using products while ALSO having direct reach to a target audience enhancing brand visibility and ROI. Kudos to the marketing team at Varsity Spirit for their ingenious strategy! #NIL #SportsMarketing #Cheerleading #AthleteMarketing #SportsBiz

The recent introduction of Name, Image, and Likeness (NIL) policies is revolutionizing college athletics, allowing student-athletes to monetize their personal brands. Read our new article to learn about the new opportunities for brands and athletes. #CollegeAthletics #Branding #SportsMarketing https://lnkd.in/gCFbH-zR

❗ The Power of Positive Advertising ❗ I recently came across a Nike commercial honoring Caitlyn Clark, and it evoked emotions that brought chills and goosebumps to me. In today’s age it is so rare for commercials to elicit such a reaction from viewers, but Nike has forged a remarkable connection with their audience that goes far beyond the product itself.   In an age where consumers are bombarded with countless advertising messages, it is no longer enough for brands to simply showcase a product’s features and benefits. Effective advertising needs to reflect the brands mission statement. Nike’s mission is “to bring inspiration and innovation to every athlete in the world,” and this commercial captures that essence brilliantly.   At its core, an effective emotional commercial tells a story: one that resonates with the viewer and speaks to their values and experiences. It creates a sense of community that can turn casual views into loyal customers. Nike’s Caitlin Clark commercial achieves this by telling a story that viewers (particularly the younger audience) can either see themselves in, or like me, make themselves feel optimistic about women’s sports.     Advertising has evolved beyond just product promotion. In today’s saturated market, brands must establish deeper connections with their audience by aligning their messages with their mission and values. Nike’s Caitlin Clark commercial is a prime example of positive advertising that strikes an emotional chord, all while remaining true to the brand’s image. What are your thoughts? #advertising #marketing #nike

This week, I watched Texas Tech unveil their new Adidas partnership with a tribute to Patrick Mahomes' iconic tape moment, and it’s amazing to me because it creatively connects past loyalty with future branding aspirations. Patrick Mahomes may have moved on from his college playing days, but his presence will be felt on the field for the Texas Tech Red Raiders this season — through his logo, prominently featured on their new Adidas uniforms and football field. Texas Tech football recently unveiled these new uniforms, marking a significant shift from Under Armour to Adidas. As a brand manager, I find this move not only exciting but also a strategically savvy decision. Patrick Mahomes: The Brand Icon Mahomes, a pivotal figure for Adidas since 2017, played a crucial role in this rebranding effort. His personal Adidas logo will now grace Texas Tech’s football uniforms and adorn the field alongside both the Adidas and Texas Tech logos. This integration of Mahomes’ star power with the university's brand creates a compelling and memorable image. The Symbolism of the Tape A standout moment from this rollout is a nod to a defining event in 2019. Back then, Mahomes covered the Under Armour logo on his Texas Tech shirt with tape, replacing it with "Adidas," showcasing his allegiance to the brand. In a recent marketing video, Texas Tech mirrored this gesture by symbolically peeling tape off the field, revealing the Adidas logo underneath. This creative touch bridges the past to the present, reinforcing the strong bond between Mahomes, Texas Tech, and Adidas. A Unique Branding Collaboration Mahomes’ involvement goes beyond mere endorsement; it represents a merging of identities. Both Mahomes and Texas Tech’s Athletic Director, Kirby Hocutt, have emphasized the significance of this collaboration. For Mahomes, it’s about proudly aligning Texas Tech with the Adidas family, while Hocutt sees it as a strategic move that elevates the university’s global presence and competitiveness. Embracing Change The partnership’s announcement was accompanied by a poignant video that encapsulates Texas Tech’s spirit of embracing change and growth. This partnership has been years in the making. How did six letters on a piece of tape turn into the biggest new partnership in college athletics? As the new Adidas uniforms debut this college football season, they signify an exciting new era for Texas Tech. With Mahomes’ influence and Adidas’ global reach, this partnership promises to energize the Red Raiders’ brand. I am excited to witness how this collaboration unfolds and impacts Texas Tech Athletics and sports branding. “Red Raider Nation, welcome to the three-stripe life.” https://lnkd.in/gigxwXBa

Two massive #NIL deals for UConn women’s basketball star Paige Bueckers in the last week. —— 1. Paige signs an NIL deal with Unrivaled Basketball, a 3x3 women’s basketball league that will debut in January 2025 and be played during the WNBA offseason. Paige has an equity stake in Unrivaled (a first for an NCAA athlete), and will play in both the league and WNBA (as will several other notable WNBA athletes.) The league will reportedly play athletes $250,000 annually, and is backed by big name athletes such as Alex Morgan, Megan Rapinoe, Steve Nash, and Carmelo Anthony. More info: https://lnkd.in/ewnixGGN —— 2. Paige is getting her own custom Nike shoe. She will design her own version of the Nike GT Hustle 3, becoming the first college athlete to receive custom Nike sneakers. As note: This is not a signature shoe; rather, a special colorway of the shoe designed by Paige herself. More info: https://lnkd.in/eeqBVPfS —— Two things: 1. Paige has been one of the biggest college athletes to capitalize on NIL in the past three years, and she is future proofing her portfolio for when she turns pro. Both Unrivaled and Nike see Paige’s longterm earnings potential, and both sides are working together to build her brand on a large scale. 2. Paige has a very large and engaged social media audience, which will be hugely beneficial for Unrivaled. She has gained 3.2 million social media followers in 2024 alone, including 110% and 50% follower growth on TikTok and Instagram, respectively, during March Madness. She also boasts a 15.4% engagement rate across her social media content (Shoutout Out2Win Sports for the data.) —— I write about topics like this in my NIL Newsletter. Subscribe for the fastest 3 minutes in name, image and likeness: https://lnkd.in/eCBnj79f #NIL #nameimagelikeness #personalbrand #personalbranding #marketing 

🥍[Sports Biz News]🇺🇸 Premier Lacrosse League strengthens brand value with continued partnership with Rebel Bourbon through 2025 season👏 The Premier Lacrosse League (PLL), supported by Ticketmaster, has announced the continuation of its multifaceted sponsorship with Rebel Bourbon, headquartered in Missouri. This partnership secures Rebel Bourbon’s position as the Official Bourbon of the PLL through the 2025 season. Jake Krantz, Senior Director of Partnership Development at the PLL, stated, "Our collaboration with Rebel Bourbon has provided unique experiences for our fans, celebrating the spirit of rebellion and excellence. We look forward to continuing this partnership and bringing the Rebel brand to life across PLL platforms as we trailblaze the future of professional sports." Fans will see Rebel Bourbon’s branding on penalty boxes, Carolina Chaos uniforms, and through the "Rebel of the Week" content series on PLL platforms. The 2024 PLL All-Star Weekend will be held on July 13 in Louisville, Kentucky, and broadcast on ESPN and ESPN+. Fans over 21 can sample Rebel Bourbon at the PLL’s Bar Down beer garden and receive merchandise discounts at Rebel Bourbon’s Bardstown distillery. The continuation of this sponsorship is significant from a sports marketing perspective. Rebel Bourbon can enhance its brand recognition and make a strong impression on its target audience, which includes young people and sports fans. The extensive promotional activities, such as branding on uniforms and penalty boxes and the "Rebel of the Week" series, provide excellent opportunities for deepening brand engagement. For PLL, maintaining this ongoing partnership with Rebel Bourbon enhances the league’s overall brand value and opens up further sponsorship opportunities. Collaborating with leading sponsors allows the Premier Lacrosse League to improve fan experiences and drive league-wide growth. Such strategic sponsorships are crucial for the sustainable growth of sports teams and leagues, exemplifying the success of the Rebel Bourbon and PLL partnership. By continuing their collaboration, Rebel Bourbon and the Premier Lacrosse League are set to achieve new heights, further solidifying their positions in their respective markets. The partnership is a testament to the power of strategic alliances in sports marketing, demonstrating how brands and sports entities can work together to achieve mutual success. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #premierlacrosseleague #rebelbourbon #lacrosse #americanlacrosse

In this edition of the Glossy+ Research Briefing, we analyze the star power brands are leveraging during #MarchMadness, especially as women’s basketball ramps up in popularity and viewership this year.

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Are you a die-hard sports fan that would never dream of wearing the gear of your team's biggest rival? 🏀 Well, according to a recent survey conducted by the marketing team here at RushOrderTee's, you may be willing to do it for the right price. We surveyed 1,500 college basketball fans to find out just how much money it would take to don the apparel of their team's biggest rival during March Madness. Curious about the results? Check out the full article here to see just how much loyalty can be bought: https://lnkd.in/eeCxAFaY. #MarchMadness #Marketing #SportsFans #SurveyResults

In baseball, turning two is an impactful play.  Turning two gets two outs on a single play.  Parents need opportunities to turn two.  Turning2 Sports provides the place – an easy to navigate and use marketplace where parents can recoup equipment costs while also finding the right sports gear at reasonable prices. Our goal – turning two. Turning2Sports helps to alleviate the financial burden felt by parents by providing a marketplace to consign children’s used sporting gear (or in some cases never worn!) and at the same time find the next perfect bat, glove, sliding shorts, cleats, and more! We take the guesswork out of pricing. We handle the transaction, the shipping, the hassle associated with selling online. We curate reasonably priced equipment that is still game ready. We want to give every young player a chance to bat…or kick, putt, dismount, and more. Turning2Sports is an online space where sellers can find value for their secondhand items, help to keep sports equipment out of landfills and on the sports fields, and provide parents access to affordable, gently used sports equipment. Vision & Core Values: - Sustainability - Equal Opportunity to Play There’s an athlete in every kid, and every single athlete deserves a chance to play. Turning2Sports supports kid athletes and their families. Our mission is to get the right equipment that is affordable on young athletes’ hands and on feet, so every kid can play. Please visit us at www.turning2sports.com for affordable, gently used youth athletic equipment and gear.