Audacy, Inc.’s Post

The third annual Politics in Sports Media Report from the UT-Austin: Center for Sports Communication & Media is live! I enjoyed working on the survey and content analysis teams, which sought to understand how sports media viewers evaluate the intersection of sports media and politics. Learn more about our findings and read critical case studies exploring the intricate connections between politics, sports, and the media in shaping the cultural fabric of our nation here:

Exciting news in the media industry as the NBA media rights are anticipated to come up for auction this year! And according to Center Director, Jeffrey Cole, sports are the biggest game in media today. In an article, he dives into the implications of sports in the media ecosystem today — especially with sports being so valuable to platforms and advertisers. Here's what you need to know: https://bit.ly/3TbzKmM #Insights #Media #MediaIndustry #MediaRights

⚽ From match footage to analysis and BTS content, football clubs are increasingly investing in their digital content - but how can they continue to engage audiences as fanbases grow, become more diverse and decentralise from their local area? This article by Associate Consultant Joe Miller highlights some of the tactics being leveraged by football clubs to navigate this challenge. It discusses the importance of harnessing data to drive commercial success, and how clubs like Manchester City have leveraged social media to aggressively pursue their global audience. Read the article here: https://lnkd.in/esZ4EQf3

New on #SirenSport today, a deep-dive from co-founder Kirby Fenwick into the history of equity in sports media coverage research and why we need more than numbers to effect change. #WomenInSport #WomenInMedia #SportsMedia

The NBA is adopting a strategy that many of its teams have employed for years: going for three. Media analysts widely expect the league to select at least three distributors for its next media rights deal after the current setup expires in 2025. For the last 21 years, the NBA has had two TV partners: ESPN and TNT. The consensus among league observers is that splitting up its TV package among more partners will help the league either double or triple the size of the $24 billion media contract it signed nine years ago. Will the NBA be able to pull off that "triple-double"? Margaret Fleming and I set to find out for Insider. Here's what media analysts and other sports industry insiders say: https://lnkd.in/eHHEYFkf

🚨 Our latest football media rights report is now out! Global Football Media Rights - Beyond Europe's 'Big Five' The report takes a look at what is happening in the sports media rights landscape for over 30 domestic football leagues outside of Europe's traditional big five. The report provides an analysis of the media rights revenue of football leagues in: - Europe - Middle East & Sub-Saharan Africa - The Americas - Asia-Pacific As well as covering the biggest deals, for the biggest properties in the most important markets, SportBusiness specialise in uncovering granular media rights deal information across the global sports landscape. This report is an example of the valuable contractual information that can be accessed for over 100 sports in our Rights Tracker Database of over 29,000 media rights deals. Get in touch to find out more. The report can be purchased here: https://lnkd.in/ecneUmt8 #sportbusiness #football #broadcast #media #sport

In our piece "Just One Question" Sport's Agent Philipp Grothes tells us how he would do thing differently in the world of sports and media rights today. https://lnkd.in/dBx8Gjws #media #sport #sports #sportsbiz #sportsbusiness

The third annual report on "Politics in Sports Media" from the UT-Austin: Center for Sports Communication & Media is now live! This project aims to capture audience attitudes and patterns in sports media content that help clarify when, and why, politics and sports influence one another. Find the report here, including my contribution, a critical case study about the language we use when we talk about sport.