B2B Online’s Post

🏆 Exciting News! 🏆 Serendipity2 has been shortlisted in the B2B Marketing Awards! We are thrilled that we have been announced as a finalist in the prestigious B2B Marketing Awards in the "Best Use of Customer Insight" category! This recognition celebrates our work for Diageo in relation to its draught cocktail innovation, and we couldn't be prouder.   The B2B Marketing Awards are internationally recognised as the gold standard for excellence in creativity and commercial effectiveness in B2B marketing. They spotlight the industry's trailblazers who are redefining standards, pushing boundaries, and proving that B2B marketing can be just as - if not more - creative and innovative than B2C.   We believe that customer (and market) insights drive success for our clients, and this shortlisting is a testament to our continued commitment to delivering exceptional results for our clients across the FMCG, retail, and travel industries, to name but a few.   Peter Flood, CEO of Serendipity2: “Thank you to our incredible team and valued clients for making this award shortlisting achievement possible. As we enter our 22nd year of supporting brands and retailers with their research, insights, strategy and execution, we look forward to celebrating this recognition and continuing to set new standards.”   Stay tuned for updates as we gear up for the awards ceremony, which takes place on 15 November.   #B2BMarketingAwards #CustomerInsight #Innovation #MarketingExcellence

🚀 Don't miss out on The World's Leading B2B Digital Event! 🔥 Register before Friday, 1st September, and save up to €200! 💰 Join industry leaders, expand your network, and stay ahead in the digital landscape. Secure your spot now and seize this limited-time discount! _______________________________________________________________________________ #b2bonline #digitalmarketing #ecommerce #manufacturers #distributors

Are you at the Association of National Advertisers Masters of B2B Marketing Conference? Don't miss this session featuring, Suzanne Kounkel, Global CMO of Deloitte, Laurence Newell, Managing Director, Americas of Brand Finance and Craig Duxbury, Global President of Stein IAS. Take a seat as they unpack key findings from the Global Most Valuable B2B Brands Index, exploring how brand value and strength impact the B2B marketing landscape. #B2B #B2BMarketing

Excitement is building as we gear up for B2B Online Florida, kicking off in 4 days at the Hilton West Palm Beach!   Join us as we gather the brightest minds B2B eCommerce & digital marketing to discuss strategies, trends, and innovations that are shaping the industry's landscape. Stay tuned here for live updates, session highlights, and exclusive behind-the-scenes glimpses throughout the event. Join the conversation using #B2BOnlineFlorida to share your thoughts, insights, and key takeaways.   We can't wait to see you there!   👉 Learn more in the comments below #b2b #B2Bonline #b2bflorida #ecommerce #digitaltransformation

Check out our 1st ever GLOBAL Agency Benchmarking report for insights on the global agency landscape.

Our first ever B2B Marketing Global Agencies Benchmarking Report has now been released. This first iteration of the report reveals the global agency landscape as a whole, while revealing some challenges in the most recent financial year. We showcase everything from some commentary from global giants in the industry to the fastest growing agencies in the world. Plus, we were lucky enough to nab an interview with the agency that took the top spot for highest gross income. https://okt.to/LSsqm6 #b2bmarketing #b2bagencies #b2breport

Silk, BigCommerce and Logik.io are hosting an executive roundtable discussion Monday night at Avec. This group of executives has combined decades of experience working with (and for) Manufacturers, Distributors and Wholesalers across so many different industries. If you're looking for good food, good conversation and great insights, we would love to have you next Monday! Silk Commerce - 2023 BigCommerce B2B Partner of the Year BigCommerce - 2023 MACH Best B2B Project Award Winner Logik.io - sophisticated product configurability and discovery solutions for any use-case Paul Dabrowski Alec Berkley Lance Owide Adam Semien

Want to know which Senior digital marketing, MarCom and eCommerce professionals will be joining us in December? 🧑🤝🧑 The B2B Online Europe attendee list is here! 📊 Check out the attendee list by clicking below! And if you're interested in getting in front of this exceptional line-up of thought leaders, get in touch with Abigail De Obaldia-Fletcher today 📲 #B2BOnline #Marketing #eCommerce

Every year, the B2B Marketing Awards see some brilliant campaigns take home the win. And what's one of the most competitive categories? ‘Best channel marketing initiative’. In 2023, Revere scooped up the Gold for its holistic and multi-channel campaign. In this report, we break down everything from: 🟠 How Revere created a personalised program to engage with key partners 🟠 How marketing and sales worked together throughout the campaign 🟠 How they ensured the messaging came across in the right channels. And much more... Download the report below: https://okt.to/CpEZsz #casestudy #b2bmarketing #b2bawards

It will be so interesting to hear updates on digital transformation programmes from a diverse group of companies' marketing and eCommerce leaders, not to mention practical examples of where AI has been incorporated. I'm looking forward to seeing the full agenda soon! ____________________________________________________________________ #B2BOnline #B2Bmarketing #eCommerce #digitalmarketing #liveevents