Banterra Bank’s Post

Embracing the Future of Social Media Content This week, I had the privilege of speaking with the marketing team at Banterra Bank about social media content creation and tone of my favorite topics, vertical video. I love having the chance to work with business that are both deeply invested in our community and their team. Banterra's commitment and the hard work of their marketing team absolutely highlights these values. Anytime I speak I emphasize the importance of authenticity in content creation. Highly polished ad content often gets overlooked, while the more casual content captures attention. It's like the difference between being interviewed by the news and making a FaceTime call to your best friend. Vertical video, in particular, enhances this feeling of connection. It's personal, and that's important because it needs to be. There are two primary types of vertical content reshaping our social media experience: Behind-The-Scenes content and Conversational Content. Both foster a sense of closeness and authenticity that traditional media often lacks. In my TEDtalk, I shared an eye-opening statistic that convinced me that vertical video might just be the future of all video content. With 82% of all internet traffic being video and the majority of it consumed on mobile devices, it’s clear why vertical video feels like it is everywhere. The transition to vertical video is driven by the natural way we use our smartphones. Because of ergonomics we hold our phones vertically 94% of the time. This orientation makes creating and consuming content more accessible and genuine. Platforms like Snapchat, Facebook, and TikTok have popularized this format, making it essential for businesses to adapt. Organizations often struggle with this shift, investing heavily in highly produced content that doesn’t resonate with audiences on platforms like TikTok. In contrast, small creators thrive by producing casually authentic vertical videos. This democratizing power allows anyone to compete for attention alongside of some of the largest and most well-funded companies on the planet by simply pressing record on their smartphone. This goes for every small business on the plant as well. To succeed in the digital world, focus on being yourself rather than striving for perfection. Embrace the authenticity that these platforms crave and share your story. This type of content connects with people because it mirrors real life—messy, hard, and unpolished. The growth of vertical video is simply reflecting our own evolving consumption habits. It’s more efficient, natural, and accessible which means it is reshaping our online culture. By creating vertical video content, you have the power to put good out into the world, and as I always say, when you do that, it can’t help but find its way back to you. What's your best tip for creating content?

𝐅𝐨𝐫𝐠𝐞𝐭 𝐅𝐫𝐞𝐞 𝐏𝐞𝐧𝐬: 𝐈𝐬 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐰𝐚𝐠 𝐒𝐭𝐢𝐥𝐥 𝐂𝐨𝐨𝐥? We’ve all attended conferences where we’ve brought home some “𝐒𝐖𝐀𝐆”, the trinkets companies giveaway to develop Brand Equity. I don’t know about you, but the majority of the SWAG I’ve collected at conferences usually ends up in the trash at some point (and I’ve handed out SWAG myself.) So the question remains, is SWAG worth it? Does SWAG build Brand Equity? Here is an interesting article about the $20 billion SWAG industry that discusses its relevance. After reading, you decide. What have been your experiences with SWAG? Leave your thoughts about SWAG in the comments below. #CHRISRUBY #IMPACTFULDM #StrategicSwag #BrandingBeyondTheLogo #InvestInYourAudience **P.S.** Don't forget to like this post and follow Christopher "Ruby" Rubalcava at Impactful Digital Marketing for more marketing hacks and insights! https://lnkd.in/g-9ftXRB

👊 Take Action Now 👊 Stop waiting for the perfect moment. Every step you take today brings you closer to the future you've always dreamed of. 🌱 #FutureStartsToday #HopeGroup #LiveInTheNow #TakeAction #DreamBig #NoMoreWaiting #SuccessJourney #hopegoc #hopemarketing

✊ Is your brand doing enough to stand out? It takes more than a good product. It takes more than good technology. Why? These are resources available to all brands. And customers today are looking for more. Brands need: - A mission and a purpose. (Although often that is not enough. Because talking is easy. And action?) - Acting louder than words. - Transparency. - Honesty. - Community. - Real impact beyond sales, numbers, and vanity. - Better marketing. - A better customer experience. These are now competitive advantages in a market full of promises. Full of noise. Fortunately, many sports, health, and wellness brands are paying attention to these details: NNormal, On, hylo athletics, MOSH, WHOOP, Patagonia, Cotopaxi and some more are leading the pack. What other brands would you add to this list? #community #customerexperience #linkedinsports #purposedriven #marketing #socialmedia

Calling all CrowdRiff Customers: it's SURVEY TIME 📣 We're always looking for ways to improve, so it's time for another check-in! Help shape CrowdRiff's future by taking this quick 2-minute survey about our brand - thanks for being part of the CrowdRiff family 🫶 #CrowdRiff #travelmarketing #destinatiomarketing #destinationmanagement #travelmarketers

Tru Earth increased brand awareness with #Brandbassador Pain Points: 🕒 Extended hours spent communicating with ambassadors. 🎯 Hard to acquire specific niche content. 🌐 Challenges in promoting brand causes and ideas. 📉 Slow growth in the ambassador program. Successes: 🚀 Brandbassador streamlined communication, saving time. 🎨 Ambassadors created specific, targeted content. 🤝 Effective communication in one central hub. 🌱 Increased visibility, encouraging new ambassadors to join the program. Learn more: https://hubs.ly/Q02jGQZq0

Great meeting with a client this morning planning their marketing strategy for the rest of 2024. They have two clear goals which we’re working towards: 1️⃣ Raising brand awareness 2️⃣ Generating leads It’s their 12 month anniversary next month so they’re still a very new business within the UK, but are already well known across Europe due to their parent company being based in Finland. Raising brand awareness is key to the growth of the company within the UK market so we’re looking forward to getting the ball rolling with the next stage of their marketing strategy. #brandawareness #leadgen #digitalmarketing #marketingstrategy

Don’t Buy This Jacket ..... I’ve come across many marketing campaigns, but one stands out: Patagonia’s ‘Don’t Buy This Jacket’. 🧥 In a world where brands often clash, Patagonia chose to empower and educate. 📚 Their approach was authentic - the most important thing in marketing. 🌟 They didn’t put down their competitors. They didn’t exaggerate. They were just real. 💯 They showed us who they are and stayed true to their values. That’s rare and admirable. 👏 This campaign taught us the greatest marketing lesson: authenticity and honesty are not just virtues; they are the very foundation of impactful marketing. 🎓 Stick with your core values, no matter what. That’s what makes a campaign not just good, but great. 🚀 This is a valuable lesson for every marketer and anyone looking to market themselves. 💡 P.S.: Which marketing strategy do you think is most important? Follow Neeraj Pareek for real talk about Marketing and Entrepreneurship. #AuthenticMarketing #HonestyInBusiness #Patagonia #MarketingLessons #BeTrue

ROI of Building a Community vs. Flying Solo Let’s be real—building a community is the real cheat code for long-term brand success. 🤓 While traditional marketing might give you some quick wins, it’s the effort put into a loyal community that takes your happiness (and your brand) to a whole new level. No more ‘meh’ faces—just a lot of dancing and success! 💃 Brands like Tracksmith and Bandit didn’t just grow because of great products—they grew by building communities. And they’re not alone. Patagonia, NNormal and Glossier, Inc., have all harnessed the power of community to create loyal followings and real connections. #community #Communitybuilding #customerexperience #marketing #branding

Bizzness Buzz...Did you Know? Umbrellas generate 1,760 impressions over their lifetime & 54% of consumers will keep and use YOUR umbrella for 2 years or longer. Now this is a must have promotional product that will keep your customers dry and will provide great brand exposure. 🐝🐝🐝 Much like the weather the market is always changing! 🐝🐝🐝 Bizzee Bee Marketing specializes in useable promotional products that will increase your brands visibility with consistency. Give your Bizzee Bee a Buzz 813-477-7306 to get your Bizzness Buzzing🐝🐝🐝 #BizzeeBeeMarketing #promotionalproducts #marketingcollateral #businessexpo #tradeshow #supportlocal #womenownedbusiness #tampabay #powergals #partnersinnetwork ©️ Research provided by the Advertising Specialty Institute, 2023, All Rights Reserved.