Barbara Martin Coppola’s Post

View profile for Barbara Martin Coppola, graphic
Barbara Martin Coppola Barbara Martin Coppola is an Influencer

CEO @ Decathlon | Board Member | Keynote Speaker | LinkedIn Top Voice

It’s fascinating to witness the explosion of the athleisure market in recent years. And it will continue its growth with 79% in the next decade.  Cool comfortable sneakers are the ultimate athleisure accessories to the urbanite who shuttles between the office, the gym and dinner with friends. That’s why I’m so pumped about Decathlon’s latest creation: the WLKR76 (nod to Decathlon’s year of inception). The WLKR76 have not only a stylish ecodesign, but also extreme comfort, brilliant technicity and innovative materials. Now let’s dive into the features that make the WLKR76s so special 👟  1️⃣ Engineered studs and rubber sole geometry for optimal traction; 2️⃣ Developed a special midsole material partly made of sugarcane for ultra-soft cushioning; 3️⃣ Used Ripstop fabric and premium cracked leather for durability. It’s a true fashion statement made for everyday city life without compromising quality. A stunning line of unisex shoes that embody urban sophistication and celebrate our rich heritage and expertise. I’m sure that the WLKR76 is going to take the world by storm… So, when are you heading out for your next city adventure with the WLKR76s? #Decathlon #DesignInnovation #Athleisure #ReadyToPlay I Decathlon

Barbara Martin Coppola

CEO @ Decathlon | Board Member | Keynote Speaker | LinkedIn Top Voice

5mo

To get your shoes or find out more, click here: https://bit.ly/WLKR76-decathlon

Barbara Martin Coppola

CEO @ Decathlon | Board Member | Keynote Speaker | LinkedIn Top Voice

5mo

Congratulations to the team for their work on this project: Charlotte, Angélique, Loïc, Cécile, Melvin, Rachid, Cyril, Isabelle, Daniele, Héloïse, Nurul Huda Khan, Yannick, Jocelyn, Alexandra, Théo, Loïc, Xavier, Renato, Benjamin, Lucie, Clémence, Lauranne.

Antoine Briant

Footwear Design Management | Product Innovation | Creative Direction

5mo

Not impressed. Another sneaker in an already overcrowded market. I wonder how Decathlon intends to make people buy their products for their desirability vs utility. We’ll see.

Baptiste DAJON

Apple Account Manager & Technology Evangelist at Decathlon

5mo

Already got mine and made a 3D clone of it for the Vision Pro 😍

  • No alternative text description for this image
Simon Hodgkins

President • CMO • Editor in Chief • Founder

5mo

The rise of the athleisure market is indeed remarkable, with projections indicating continued growth in the coming decade. Decathlon's latest creation, the WLKR76 sneakers, exemplifies this trend perfectly. With stylish ecodesign, superior comfort, and innovative materials, they are the ultimate accessories for urbanites on the move. Engineered for optimal traction, featuring eco-friendly midsole materials, and crafted for durability, the WLKR76s are a true fashion statement without compromising quality. These unisex shoes embody urban sophistication and celebrate Decathlon's heritage and expertise. I have no doubt that the WLKR76s will make waves in the world of athleisure. Are you ready for your next city adventure with the WLKR76s? #Decathlon #AthleisureFashion #UrbanSophistication

Thomas Dorval

Visuels 3D marketing pour les PME et STARTUPS. Le photoréalisme 3D > accélérateur de performance pour vos lancements de produits (+ de 20 ans d'expérience)

5mo

Très belle vidéo. Le motion design 3D ici capture efficacement l'attention en offrant une présentation dynamique et visuellement stimulante du produit. C'est très créatif, ici on fait confiance au créateur pour se démarquer sur un marché concurrentiel, et ça marche ! Je note le passage évocateur de la ville à la campagne .

Like
Reply
alain aubry

entree lcl chez Crédit Lyonnais

5mo

Prochaine étape nous devrons assembler nos baskets à la maison 😅

Like
Reply
Akshay Gunteti

Co-Founder, Green Worms Solving Waste Crisis & Poverty by Creating Dignified Jobs & Circularity Co-creating Circular value chains that will be impactful, traceable & compliant via Social Procurement with Brands

5mo

All good Barbara Martin Coppola How about Reverse logistics of post-cosumer footwear waste and making shoes with recycled contents? Footwear to footwear instead of polluting the environment? At Green Worms we are building footwear waste value chain and it wouldn't be possible until we collaborate on responsible brands like yours Decathlon The problem is alarming, just image if we are collecting 5000 kgs of Footwear per day just from remotest areas in India. We're email away Akshay@greenworms.org

  • No alternative text description for this image
alain aubry

entree lcl chez Crédit Lyonnais

5mo

Le roi de la tarte au citron déstructurée vient d'être embauché chez Decathlon. Et il est arrivé à destructurer totalement l'agencement du magasin d'Herblay c'est à mettre dans le livre des records. Comment inviter les clients à ne plus venir et aider les autres enseignes de magasin de sport je pense qu'il a trouvé.. 🤣🤣 On trouve plus rien, aucune logique dans le rayonnage, C est la pire organisation possible... Du sabotage😂. Il a du aller pour la première fois chez ikea... Et a pense super on va faire pareil...pour ma part client depuis la création de decatlon, fini je change d enseigne ou achat internet... Fini la balade dans le magasin et les achats impulsifs. Je vais faire des economies😉

Like
Reply
Rahul De

CEO @ Lonestar Cell MTN | Connecting Africa Digitally

5mo

One of the best large format stores i have seen, and super value for money. I am sure these shoes will have the same pedigree.

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics