Bartlett Wealth Management’s Post

This one's for all the Moms 💕 ✨ It's Monday! And that means it’s time for another edition of #IconicAdsMonday, where I share an example of stellar #advertising and my appreciation for the art of #marketing. ✨ In honor of #WomensMonth, all of the campaigns I focus on this month will be ads targeting women and/or created as a means to elevate topics around equity for girls and women. So let's start with the first one! Name: "Performance Review" Brand: Chicco Armenia, V.K. International, LLC Agency: MullenLowe U.S. Year: 2016 Why I love it: It was immediately relatable. I could see so many of my friends and family members in this - in fact it felt like the conversations I've had with many of them. The way it drew me in felt authentic, and not overtly pushy by the brand. And yes, I cried. 💫 What did you think of the ad? Did you cry too? 😅 Let me know in the comments below 👇 #Chicco #Marketing #Advertising #MaternityLeave #Ads #GreatAds #MarketingCampaign #Advertisements #Brand #BrandAwareness #Commercial #AdForum

Today, we celebrate the incredible hard work and dedication that fuels our industry and drives innovation forward. At Marketing Caviar, we recognize that behind every successful campaign, there’s a team of passionate individuals who pour their creativity and effort into making it happen. Labor Day is not just a day off; it’s a reminder of the collective efforts that shape our businesses and communities. Let’s take a moment to appreciate our teams, partners, and clients who work tirelessly to push boundaries and achieve greatness. Cheers to the dreamers, doers, and go-getters! Your hard work does not go unnoticed. How are you celebrating this day? Share your thoughts in the comments below! #LaborDay #Teamwork #HardWork #MarketingCaviar #Innovation #CelebrateSuccess #LosAngeles #Community #celebration

One of my favourite takeaways from this morning from Mark Puncher on EVP is owning the journey. Sharing the great stuff but being authentic, making it real. We're all on a journey let's share it, the wins and the challenges. #EmployerBrandingLIVE

From sabering champagne bottles at Pavilion dinners before COVID to helping TAG's clients expand into Latin America, getting to know Alejandro Angel has been one hell of a ride. Alejo, I am honored and grateful that you have put your trust in The Amrani Group . By joining us as a Partner during this period of expansion, our clients will benefit from your Revenue, Marketing, and Partnerships expertise as we advise on their US GTM strategies. To learn more about Alejandro's role at TAG as a Partner and GTM Strategy and Operations expert, check out the link below in the comments.

Excited and grateful to join this amazing team. _____________ Dan Tarman, Co-Founder & Managing Partner at Perceptual Advisors As we approach the mid-way point of 2024, Perceptual Advisors LLC continues growing our world-class team of professionals, with a number of new additions: Dawn Benton has joined as a Senior Advisor, based in Atlanta. Dawn spent more than 20 years at AT&T, most recently as Head of Consumer PR for AT&T’s wireless phone and internet business, as well as corporate-wide Environmental, Social, and Governance (ESG). Previously she led communications strategy for AT&T’s emerging innovation business, Global Internet of Things (IoT) B2B division, and retail sales divisions. Dawn brings a unique blend of Fortune 15 and startup experience and holds expertise in strategic communications, media relations, and executive and employee communications. Timothy Carey has joined as Entrepreneur-in-Residence and Managing Director of Capital Markets Advisory, based in Miami. Timothy's extensive background encompasses capital raising, go-to-market strategies, operations, finance, business development, and digital marketing. During his career, he has also enabled companies to leverage offshore outsourcing and software development capabilities to innovate and develop cutting-edge technology solutions, including web and mobile AI development, UI/UX design and development, and cybersecurity. Henry Gonzalez has joined as Managing Director/CPG (Food & Beverage), based in Miami. He has decades of experience as a senior marketer and served as CMO of BurgerFi, Head of International Marketing for Dine Brands Global, and CMO at Costa Farms. Henry also spent eight years in senior account management roles at Crispin Porter. He brings deep knowledge of the F&B space from his leadership positions with global brands, agencies, and vendor partners. Idan Nimtsovich has joined as Managing Director/Head of Israel, based in Tel Aviv. Idan is a veteran of the IDF’s Cyberintelligence Unit 8200, with deep expertise in cybersecurity. More recently he has become a well-known content creator who has produced multimedia pieces that have generated millions of views on social media. Idan is deeply connected with the Israeli technology community and has a broad network as a result of his military service. Idan will be the firm’s leader in Israel, helping Israeli companies build their brands and scale their businesses into global markets by leveraging the reach of the firm’s global team. Peter Shafer has joined as Managing Director/Research & Insights, based in Washington, D.C. Peter has two decades of experience in cutting-edge perceptual research, including the use of AI as part of new research methodologies. Previously, Peter was a partner at Brunswick Group and CEO of KRC Research, and he served in senior roles at Harris Interactive and The Gallup Organization. He is also a game clock operator for the National Football League (NFL).

Influencer marketing done right ✅Jumping on trends & vitality to drive brand relevance to a new/emerging audience #brandmarketing #influencermarketing

Celebrating your wins is imperative to a healthy workplace. If you don't take time to celebrate, going the extra mile doesn't mean as much to your team. How are you celebrating wins on your team?

🚀 Dive into Johnnie Walker's masterful brand integration in Brazil! 🇧🇷 From treadmills to exclusive rewards, they've truly walked the talk. Discover how they: 🔹 Fostered community through collective achievements. 🔹 Elevated their brand with captivating visual installations. 🔹 Amplified their reach with strategic associations. 🔹 Boosted organic shares with unique, memorable experiences. Navigating shareability in diverse markets isn't a walk in the park. But with the right approach, brands can create moments that not only resonate, but also spread far and wide. We are Exposure21, your experts in Brazil! 🇧🇷 #BrandIntegration #JohnnieWalker #SocialMedia #MarketingInsights #Immersive

As some of you know, we named our mascot Boldwin during March of the Penguins. As a present to Boldwin for getting his official name, I thought he would like to come with me to visit some customers and coworkers this week. On day one we learned ALOT: 1) I am afraid of steers - apparently, they are cows with horns and vegetarians (thanks for that most likely untrue fact, Tim Yuan)- but they still scare me...Boldwin is NOT afraid of them 2) I heard the word efficiency more than any other words in all of the conversations we had with customers- '24/'25 planning is all about efficiency and adapting to change in technology (I will get to that).  3) I have made many mistakes these last couple of years. I have gotten complacent in Zoom meetings. Face-to-face meetings and relationship building are key to learning what is REALLY important to our customers and partners. I have failed here- I learned more about customer needs in one day on the road than in weeks of Zoom meetings. Time for me to change. 4) While the leaders of companies are embracing change, their people are afraid to, and their people are the business. Trust, training, constant engagement, and continual education are key. I will focus my time on how to focus past the sale- Time for me to change.  5) No one operates the same. This sounds simple, right? Something I have known for years, but it is not simple. We have products that I fully believe in and that can help any partner operate more efficiently, among a million other wonderful things. But our product HAS to fit each customer's operation model and all of the variations of that model. It isn't simple- again, it's time for me to change. I could continue this list, as yesterday was eye-opening for me, but I will continue to add to the list today. One last thing- Fort Worth and Dallas are beautiful and full of really nice people who say ma'am and y'all. While I disagree with their sports teams' choices, I would come back anytime to learn more about their history (maybe fewer cow things next time). I'm off to fly to Houston later today - because, apparently, Texas is a large state...who knew!!! Bold Penguin #bebold #tifandboldwinontheroad

Today is Robin's 17th birthday! 🎂 At Robin, we believe in sticking to our values every day. To celebrate, I asked my amazing team one question: What's one word that describes working at Robin? 🤔 The big answer? "Freedom." 🕊️ But what does having freedom and working remotely really mean? It's not just about being flexible, it's about having control and trust. It's the freedom to pick your hours, plan your day your way, and be there for your family when they need you, like looking after sick kids during the day and working later. Working remotely also means less stress. No more getting stuck in traffic or rushing to reach the office on time. Instead, we get to start our day calmly at home, which helps us focus better and get more done. With nearly 8 years of experience here, I've seen firsthand how remote work lets us mix our personal and work lives smoothly, so we can do well in both areas. It's proof of the trust and support we share in our Robin team. 💙 What does freedom at work mean to you?