Bastion’s Post

Over the next few years we'll watch DTC #beautybrands make the decision to grow incrementally by doing the following... 1. Building their community and fanbase 2. Expanding into retail for the first time 3. Sampling Brands on the shelves at Target, Ulta Beauty, and SEPHORA will need to make the tougher decisions in order to stay competitive on the shelf and continue to turn faster off the shelf. 1. NEW Development or SKU rationalizations 2. Strategic brand refresh 3. Packaging re-design for aesthetics and sustainability From your experience, what do you think...? #branding #marketing

❓❓❓What’s the latest news in beauty business? Bloomberg: Chris de Lapuente, the head of LVMH’s selective retailing division which includes Sephora, will retire on October 31. Beauty media: Bath & Body Works retail president Julie Rosen will step down on October 22, and the position will be eliminated. Analysts predict calming down of KOL-created beauty brands which are in fact, desperate to go offline. You will see them on taxis, trolleybuses, billboards .. and maybe one day 👀 in physical retail. It’s a bit rainy for them now, outside of their comfort digital zone. #beauty #brand #strategy #online #offline

“When you offer your consumer a very limited-time pop-up, there is this sense of intimacy and exclusivity [you can’t get online]. [Physical experiences] will only become more important because they make your brand more memorable and more authentic and more true." Great article on a recent YSL Beauty experiential retail activation in East Hampton. Read more from Glossy: https://bit.ly/3XrGDnr.

𝗚𝗹𝗼𝗯𝗮𝗹 𝐋𝐮𝐱𝐮𝐫𝐲 𝐏𝐞𝐫𝐟𝐮𝐦𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭 (𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟐) The global luxury perfume market size reached US$ 12.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 20.5 Billion by 2032, exhibiting a growth rate (CAGR) of 5.4% during 2024-2032. The market is experiencing steady growth driven by the rising disposable incomes, evolving consumer preferences, rising need for customization and personalization in luxury products, the adoption of sustainability and eco-friendly practices, and significant technological innovations. 𝐆𝐫𝐚𝐛 𝐚 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅: https://lnkd.in/ddDqGiyZ 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬: ● 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐭𝐨𝐫𝐞𝐟𝐫𝐨𝐧𝐭 & 𝐓𝐞𝐜𝐡-𝐒𝐚𝐯𝐯𝐲 𝐀𝐩𝐩𝐞𝐚𝐥: User-friendly e-commerce platforms and engaging social media campaigns cater to tech-savvy consumers, broadening the customer base and increasing accessibility for online luxury perfume purchases. ● 𝐈𝐦𝐦𝐞𝐫𝐬𝐢𝐯𝐞 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 & 𝐁𝐫𝐚𝐧𝐝 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧: The digital space allows perfume brands to create virtual experiences and develop captivating online narratives. This fosters a deeper emotional connection with consumers and strengthens brand identity. ● 𝐂𝐞𝐥𝐞𝐛𝐫𝐢𝐭𝐲 𝐄𝐧𝐝𝐨𝐫𝐬𝐞𝐦𝐞𝐧𝐭𝐬 & 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Partnering with celebrities and social media influencers leverages their existing audience and adds credibility to luxury perfume brands. Consumers are drawn to fragrances associated with admired personalities, boosting brand visibility and market reach. 𝐓𝐨𝐩 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐥𝐨𝐛𝐚𝐥 𝐋𝐮𝐱𝐮𝐫𝐲 𝐏𝐞𝐫𝐟𝐮𝐦𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: CHANEL (Chanel Limited) Clive Christians (Nichebox S.R.L.) Creed Boutique LLC Floris London GIANNI VERSACE S.R.L. (Capri Holdings) Giorgio Armani S.p.A. Guccio Gucci S.p.A. (Kering) HERMES INTERNATIONAL S.C.A.. (H51 SAS) LVMH Moët Hennessy Louis Vuitton Inc. Prada Holding B.V. S.P.A. Ralph Lauren Corporation The Estée Lauder Companies Inc. 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/d6iDpSFZ #luxuryperfumemarket #marketresearch #business #marketanalysis #markettrends #researchreport #marketreport #marketforecast #marketgrowth #imarcgroup #businessgrowth #investmentopportunity #industryanalysis

Gen Z has spoken! According to a recent Harris Poll, Ulta, Sephora, Yeti, and Aldi are among their top brand choices. 🌟   These brands have successfully captured Gen Z’s attention by focusing on quality, affordability, and social responsibility. Ulta and Sephora are praised for their inclusive beauty products and engaging store experiences, while Yeti’s durable and stylish outdoor gear resonates with Gen Z’s adventurous spirit. Aldi’s commitment to affordability and sustainability has also made it a favorite.   Understanding what drives Gen Z's preferences is key to winning their loyalty. For marketers, this means creating products and campaigns that reflect the values and expectations of this dynamic generation.   What strategies do you think make these brands stand out to Gen Z?    #GenZ #BrandLoyalty #ConsumerTrends | Eran Nizri Yonatan Arami itamar gonsherovitz

It is the responsibility of the luxury industry to study the heritage of beauty and create products that celebrate, enhance, and broaden it. This message persisted throughout the INSIDE LVMH Certificate, where I learned about the LVMH ecosystem and deepened my knowledge about the luxury industry, specializing in creation and branding, and retail and customer experience. The course provided me with practical knowledge about the challenges faced by the luxury industry, the necessity of developing an omnichannel approach for improving client experience, experiential marketing, building sustainability, and sustaining savoir-faire to build a strong brand identity. #LVMH #INSIDELVMH #luxuryindustry #learning

𝗚𝗹𝗼𝗯𝗮𝗹 𝐋𝐮𝐱𝐮𝐫𝐲 𝐏𝐞𝐫𝐟𝐮𝐦𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭 (𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟐) The global luxury perfume market size reached US$ 12.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 20.5 Billion by 2032, exhibiting a growth rate (CAGR) of 5.4% during 2024-2032. The market is experiencing steady growth driven by the rising disposable incomes, evolving consumer preferences, rising need for customization and personalization in luxury products, the adoption of sustainability and eco-friendly practices, and significant technological innovations. 𝐆𝐫𝐚𝐛 𝐚 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅: https://lnkd.in/g-EFukCZ 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬: ● 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐚𝐥𝐞𝐬 & 𝐓𝐞𝐜𝐡-𝐒𝐚𝐯𝐯𝐲 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬: E-commerce platforms with user-friendly interfaces and engaging social media campaigns are driving growth. These cater to tech-savvy people who prefer online shopping experiences. ● 𝐈𝐦𝐦𝐞𝐫𝐬𝐢𝐯𝐞 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 & 𝐁𝐫𝐚𝐧𝐝 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧: The digital shift allows perfume brands to create online experiences that tell their brand story and connect with consumers on a deeper emotional level, fostering brand loyalty. ● 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐂𝐞𝐥𝐞𝐛𝐫𝐢𝐭𝐲 𝐄𝐧𝐝𝐨𝐫𝐬𝐞𝐦𝐞𝐧𝐭𝐬: Collaborations with celebrities and social media influencers leverage existing fan bases and expand reach to new audiences. This strategy is particularly effective for luxury perfume brands seeking wider visibility and enhanced credibility. 𝐓𝐨𝐩 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐥𝐨𝐛𝐚𝐥 𝐋𝐮𝐱𝐮𝐫𝐲 𝐏𝐞𝐫𝐟𝐮𝐦𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: CHANEL (Chanel Limited) Clive Christians (Nichebox S.R.L.) Creed Boutique LLC Floris London GIANNI VERSACE S.R.L. (Capri Holdings) Giorgio Armani S.p.A. Guccio Gucci S.p.A. (Kering) HERMES INTERNATIONAL S.C.A.. (H51 SAS) LVMH Moët Hennessy Louis Vuitton Inc. Prada Holding B.V. S.P.A. Ralph Lauren Corporation The Estée Lauder Companies Inc. 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/gjuSUiiG #luxuryperfumemarket #marketresearch #business #marketanalysis #markettrends #researchreport #marketreport #marketforecast #marketgrowth #imarcgroup #businessgrowth #investmentopportunity #industryanalysis

𝗟’𝗢𝗿𝗲́𝗮𝗹’𝘀 𝘀𝘁𝗿𝗼𝗻𝗴 𝗤𝟯 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝘀 𝘁𝗼 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝘁𝗵𝗲𝗶𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗲𝗮𝘂𝘁𝘆 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆. ⁣ ⁣ With a 𝟲% 𝘀𝗮𝗹𝗲𝘀 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗻𝗶𝗻𝗲 𝗺𝗼𝗻𝘁𝗵𝘀 𝗼𝗳 𝟮𝟬𝟮𝟰, 𝘁𝗼𝘁𝗮𝗹𝗶𝗻𝗴 $𝟯𝟰.𝟵 𝗯𝗶𝗹𝗹𝗶𝗼𝗻, they achieved solid growth across key divisions. Notably, their professional products thrived with omnichannel strategies, while haircare and makeup innovations powered consumer product growth. ⁣ ⁣ The Luxe division’s success in fragrance and makeup, alongside the dermatological beauty division's standout performance, reinforced their dominance globally. Despite market challenges, L'Oréal’s focus on innovation and global expansion remains a driving force for future success. ⁣ ⁣ hashtag #BeautyIndustry hashtag #LOréal hashtag #BusinessGrowth hashtag #Innovation hashtag #Q3Results⁣ ⁣ 𝗦𝗼𝘂𝗿𝗰𝗲: happi https://lnkd.in/gPhpqaEX

As Sephora continues to compete with Ulta Beauty, its focus on luxury, innovation, and personalized customer experiences keeps it distinct. Sephora’s curated range of high-end brands like Fenty Beauty, Dior, and Pat McGrath Labs appeals to those seeking premium products, establishing its position as a leader in the prestige beauty market. Its focus on luxury, exclusivity, and personalization sets Sephora apart from Ulta’s broader, mass-market approach. A key driver for Sephora is its tech-savvy strategy. Digital tools like Virtual Artist and Color IQ allow customers to virtually try on makeup and receive personalized recommendations. These features have elevated Sephora’s e-commerce experience, offering a cutting-edge advantage over Ulta in digital engagement. As consumers increasingly shop online, Sephora’s tech-driven shopping experience is helping to bridge the gap between physical and digital beauty retail. The “Clean at Sephora” initiative has been instrumental in attracting environmentally-conscious consumers who prioritize clean, vegan, and cruelty-free beauty. This program highlights Sephora’s commitment to sustainability, making it a top choice for consumers seeking ethical beauty products, a focus that contrasts with Ulta’s more inclusive, but less specialized, product offerings. Sephora’s partnership with Kohl’s is another significant move in its growth strategy. With plans to open 850 Sephora at Kohl’s locations by 2025, this partnership brings Sephora’s luxury beauty products to suburban markets, expanding its footprint. By strategically aligning with Kohl’s, Sephora not only increases accessibility but maintains its prestige branding, ensuring it reaches a wider audience without losing its premium appeal. This mirrors Ulta’s partnership with Target, but with a more refined focus on high-end products. While Ulta’s loyalty program is known for offering cash rewards, Sephora’s Beauty Insider program focuses on personalized perks like exclusive gifts, early access to new products, and curated beauty classes. This experience-first approach helps Sephora build deeper, long-lasting relationships with its customers, distinguishing it in a competitive marketplace. From a financial perspective, Sephora benefits from its parent company LVMH’s strong performance in the luxury sector, with LVMH’s stock continuing to grow steadily. As luxury demand recovers post-pandemic, Sephora is well-positioned to capture the resurgence in beauty spending, especially as travel and social activities ramp up. #Sephora #LuxuryBeauty #RetailInnovation #CleanBeauty #KohlsPartnership #StockMarket #DigitalBeauty #Skincare #Makeup #ContentEconomy

Maintaining a compelling brand image is vital for luxury brands. In a time when the audience embraces exclusive offerings, the significance of brand-focused media remains important. It's not enough to be seen – your brand needs to be noticed. Escalate your brand's allure with a non-traditional take on retail media. #theiconicgroup #motioniconsa #luxurybrands #retailadvertising #oohmedia #shopperjourney #retail #retailbranding