Collaborating with William Grants provided us with an exceptional launch into the agency world, where we showcased our ability to deliver outstanding results even with modest budgets.
The partnership with William Grants was a journey of innovation and creativity, from the creation of The Glenfiddich Gallery to being recognized as the best-performing William Grants agency worldwide by Oystercatchers - an achievement we were incredibly proud of for such a small agency.
Our work with them has led to the development of numerous fantastic projects, where we consistently pushed the boundaries and delivered exceptional value at every turn.
One of our most cherished collaborations was with Rémy Cointreau, alongside the esteemed ELLE Magazine and British fashion week.The initiative aimed not just to be a sponsor but a genuine partner of the event. Together, we devised a plan to empower an emerging designer by providing a bursary to support their debut show at the fashion week. In return, the talented Simone Rocha designed a new sleeve for Cointreau, blogged weekly on elle.com, and curated the new Cointreau Privée at St Martins Lane. This partnership proved to be a game-changer as for Simone the following year a certain Anna Wintour was in the front row and she has become globally famous and British designer of the year.This collaboration not only flourished creatively but also invigorated Cointreau's market presence, defying market odds with a notable 22% increase in popularity. Cointreau's signature Cointreau Fizz cocktail became the must-have drink at summer fashion weeks, further solidifying its appeal and market impact.
The Village Communications, we prioritise forging meaningful and impactful partnerships that resonate with brands and their target audience. This partnership with Rémy Cointreau and Elle exemplifies our unwavering commitment to innovative ideas, creative excellence, and successful brand collaboration.
I extend a heartfelt thank you to our clients, partners, and the dedicated team at The Village Communications for their unwavering support in making these extraordinary achievements possible. Here's to more successful partnerships, innovative ventures, and groundbreaking collaborations on the horizon!
#VillageCommunications #Partnerships #BrandCollaboration #MarketingSuccess #InnovativeIdeas #FashionWeekPartnership
Link to the initiative:
Senior sales associate Experienced in Luxury Fashion, Sport/Athleisure, Beauty/ Cosmetics, Fragrance/ Perfume and Lingerie with 8 years of experience in retail
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