Bloomreach’s Post

🚀 Exciting News from Home & Garden vertical and Black Red White Marketplace 🚀 Thrilled to share the outstanding results after just 5 months since the BRW Marketplace launch. They have not only embraced but also successfully implemented the best practices that we have been advocating at Mirakl for unparalleled success in the digital marketplace. 💼 Here's a quick snapshot of their journey 🚀 1️⃣ Forget the IT project - Go all-in from the start. BRW took the bold step of going all-in, demonstrating unwavering commitment to marketplace vision from day one. 2️⃣ Integrate your marketplace wherever your buyers are Seamless integration across multiple touchpoints ensured maximum accessibility and engagement, meeting buyers where they were. 20% marketplace share in overall eCommerce. 3️⃣ Leave fears of product cannibalization in the past. Fearlessly addressing concerns, Black Red White saw that embracing their marketplace enhanced their existing product offerings. 4️⃣ Bring every stakeholder to the table Inclusive collaboration brought together stakeholders, creating a unified vision and a strong foundation for success 5️⃣ Don't confuse curation with scarcity - embrace curation at scale. Black Red White increased the product assortment by 80.000 SKUs, ensuring a curated experience without compromising accessibility. With high ambition Black Red White has not only met but exceeded expectations, setting a new benchmark in the digital marketplace in Poland 💪 Cheers to Łukasz Wójcik and the whole BRW Team for showcasing how following these best practices can lead to extraordinary success! 🚀🎉 #PlatformPioneers #eCommerce #Retail

🎉 Celebrating a #DecadeOfExcellence - SellersCommerce: THEN vs NOW 🚀 As we mark a momentous milestone in our journey, we can't help but reflect on the incredible transformation that a decade can bring. 🌟 Ten years ago, we embarked on a mission to redefine the future of #DigitalCommerce, and today, we stand together at the summit of success. 🏔️ 🔙 THEN: A small team with big dreams, we started in a modest office space fueled by passion and a shared vision. The challenges were immense, but so was our determination. We faced hurdles head-on, learning and evolving with each obstacle. The early days were marked by perseverance, hard work, and the unwavering belief that we could make a difference. 🔝 NOW: A powerhouse of innovation, growth, and collaboration! Today, our team has expanded, our footprint has widened, and our impact has reached far beyond what we once envisioned. We've embraced cutting-edge technologies, fostered a culture of creativity, and achieved milestones that once seemed impossible. Together, we've turned dreams into reality. 🚀 THEN vs NOW - A Decade of Growth, Innovation, Success, and Teamwork! 🚀 As we celebrate this remarkable #10thanniversary, we express our deepest gratitude to every member of our team, past and present, for their dedication and contribution. Here's to the next chapter, filled with even greater achievements, breakthroughs, and memories! 🥂 #Decennium #b2becommerce #teamwork #saas 

With ecomspaces, I helped over 70 ecommerce founders collectively generate over $30 million in sales. And this was before we won the Black Ambition Prize With or without resources, I will always find a way to bring value and impact to our ecommerce founders because I am building the structure I desperately needed for myself, when I started my first business from home. Companies like TikTok Meta Shopify Wix Canva ShipStation UPS DHL FedEx Amazon Klaviyo Stripe PayPal and many more with clients in e-commerce are benefiting from our impact. Did you know that 90% of online businesses were failing within 4 months? Well, ecomspaces is helping keep them in business ... plus we help them grow🌱 We will help millions of brands at some point. But imagine how much faster we would get there if we had support from these large corporations? Help us by reposting and by tagging key people or corporations who would want to join us in having real impact. #generationalWealth #generationalKnowledge #ecomIcon

Let's talk about pop-ups! Are they worth all the effort? As someone deeply invested in the world of e-commerce, I know firsthand that maintaining a strong online presence is crucial. Pop-ups demand extensive planning, resources, and coordination – from managing inventory to crafting compelling marketing materials, running promotions, and staffing. So why do we bother? The answer lies in something simple yet profound: connection. Despite the hustle and bustle, e-commerce is fundamentally about building relationships with our customers and forging emotional bonds that go beyond mere transactions. Just this week, I had the pleasure of hosting a pop-up event for our brand Monday Chill at Barcode San Francisco. As we showcased our luxurious bamboo line for both adults and kids, something magical happened. We witnessed firsthand the genuine delight on our customers' faces as they experienced the unparalleled softness of bamboo fabric. Their warm smiles, the joy in their eyes – it was all the validation we needed. The direct feedback from them is the most valuable and the best ROI one could ask for a new brand. Sure, pop-ups may require a significant investment of time and resources, but when you see the impact they have on people's lives, it's more than worth it. It's about creating memorable moments, fostering connections, and ultimately, making a real difference in the lives of our customers. And for us, that's what truly matters.

#Decennium #DecadeOfCommerce #MakingDifference #DecadeOfInnovation, and let's make our anniversary celebration a trending topic! (refresh)

Shopify recently acquired a stake in Faire. I find that the power of synergy is often overlooked, especially in the SMB sector. Yet it's collaborations like this that companies can harness each others strengths or unique positioning to unlock new opportunities and create more value for customers. This collaboration not only streamlines the experience for thousands of shared users but also highlights the benefits of aligning with partners that complement your business's strengths or positioning in a market. In the ever evolving landscape of commerce, creative deals like this should be a reminder to SMB that the whole can be greater than the sum of its parts. I love this line from Mark Cuban "would you rather have 60% of a watermelon or 100% of a grape?" When last did you consider a strategic partnership? #fiskal #integrated #synergy

I was asked to share some post Black Friday advice for brands from the team over at Tydo (alongside some of my favorite people-Hi 👋 Kendall Dickieson, Grace Clarke, Holly Corrales). If you own or operate a brand that participates in the Black Friday/Cyber Monday madness, this is for you. As sale extravaganza of the year winds down, it's a great time to reflect on what went well and what changes you can make next year. It also can a great data point to leverage for PR! Download the full checklist at the link below for great tips from CPG and DTC experts. A few additional things to consider post-BFCM from a Comms standpoint: 🍓 Publications are being picky about their BFCM coverage, 15 or even 20% off isn't going to cut it at a lot of outlets. The overwhelming response I received this year was that brands need to be minimum 30% off for coverage (always exceptions but something to consider for 2024 planning). 🍓 Like I said, editorial and ecomm teams are picky about deal coverage, they want those high ticket items like the Dyson Airwrap. If your brand/product is already at a lower price point, I would view press coverage as a bonus and not something to bank on ie: plan on other ways to promote the sale on social, newsletter etc... 🍓 When it comes to reviews, sales data and lessons the more the merrier! Spend some time unpacking how the weekend went overall down to the little details and share all of that with your PR team. 🍓Don't forget your manners! Saying thank you can go a long way. Customers have so many options these days and putting their dollars behind your product is a privilege. If you didn't do it this year make sure you have a solid email flow built out for post-BFCM purchases that speaks to your gratitude for them. Fun things to offer would be surprise and delight gift in their order, special discounts later in December, adding a or free shipping on a future order. And a nice post-BFCM social post to show your gratitude for their support of your small business is a nice touch too.

As the dust settles on the biggest shopping weekend of the year, how can brands maintain momentum? We asked our Friends of Tydo, and curated their responses into an Essential Post-BFCM Checklist.  ⚡ 🌈 These strategies will put you on a path towards profitability, growth, and success. You’ll also find plenty of ideas for standing out in the crowded ecommerce landscape. 🔥 Friends of Tydo are a group of experts representing the best in ecommerce—the incredible consultants, founders, and agency leaders who help bring our favorite brands to life. ✅ Use this checklist to unlock insights from the brightest minds in the biz, and build momentum in 2024, and beyond. Cheers to better, data-backed decisions! 👉 Download the Checklist. https://lnkd.in/ervcCc-D 🗣 Contributors include: Adrien Levinger, Alexandra Greifeld, Alexia Chirita, Julia Rabinowitsch, Brady Donnelly, Brandon Amoroso ⚡, Chase Clymer, Delaney Vetter, Drew Himel, Galen King, Grace Clarke, Grant Plotkin,Holly Corrales, Jess Cervellon, Jessica Brondo Davidoff, Jessica Grossman, M.A., Jon MacDonald, Kendall Dickieson, Maier Bianchi, Nicole Gardner, Nik Sharma, Rebekah Kondrat, Samantha Caffrey (she/her), The Yannick James, Tom Rees

Thanks for including me and In Social in this essential post BFCM checklist!

🤝 Flywheel partners with Yotpo's Retention 2024 Xcelerator Program 🤝 The Yotpo Retention Xcelerator Program (Previously Yotpo Grow) is a global retention accelerator program for Black and Indigenous-owned brands on Shopify. The YRX program recently kicked off their class of 2024 with exciting opportunities for collaboration and growth. Flywheel Strategy is excited to be an official partner of the YRX program. Flywheel teamed up with the YRX leaders to support and guide this year's class of brands as they achieve their 2024 and beyond goals. This community of incredible founders, including Francisca Francois founder of Aeva Beauty, Stephanie Ayler founder of Nourish and Love Co and Maceo Lofton founder of Aromas de Loft will have access to the Flywheel team, including quarterly workshops with industry experts to  accelerate their scale to their next level of growth. Keep an eye out for Flywheel Strategy’s spotlight of some of these innovative brands and founders as the class of 2024 gets underway. Special shout out to Liz Stack, Regan Bolotin and Ethan Cohen for bringing the YRX program to life. If you are interested in learning about opportunities on for your brand to participate and join new programs in the ecommerce industry, reach out to the Flywheel team to see how we can support your growth. #shopify #yotpo #retention #blackownedbrands #Indigenousownedbrands #flywheelstrategy