Blue Yonder Research’s Post

Is your product development process feeling like a shot in the dark? It's time for a change - turn to data-driven research. In the rapidly evolving market, intuition can only get you so far. Integrating structured research, experimentation and testing into your product development can significantly reduce risks and increase the probability of your product meeting its market fit. From understanding user needs to validating your hypotheses, research serves as the backbone of innovation. Start incorporating user feedback, market analysis, and prototype testing early in the process. This not only saves resources but also ensures that your product is built on solid ground. Remember, every piece of data is a stepping stone towards building products that not only meet but exceed customer expectations. #ProductDevelopment #Research #Innovation

𝐁𝐚𝐥𝐚𝐧𝐜𝐢𝐧𝐠 𝐔𝐬𝐞𝐫 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐚𝐧𝐝 𝐒𝐩𝐞𝐞𝐝 𝐭𝐨 𝐌𝐚𝐫𝐤𝐞𝐭? Here are two key considerations: 1) 𝐍𝐨𝐭 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐧𝐞𝐞𝐝𝐬 𝐝𝐞𝐞𝐩-𝐝𝐢𝐯𝐞 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡: Prioritize your research efforts based on the design's complexity, associated risks, and innovation level. 2) 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡: Implementing a continuous research process can drastically cut down the time from research to feedback. By focusing on these strategies, you can optimize your product's journey from concept to customer without compromising on insight or speed. #ProductManagement #UserResearch #stephenwang

Are you making an impact as a product or experience designer within your business? How are you validating that impact? For anyone interested in the likelihood of success with new initiatives, it’s well worth a read of Optimzely’s report that looks at the results of 127,000 tests conducted through their platform. https://lnkd.in/gyfntcGh What do they tell us? “88% of tests do not win” –they either have no impact, or even have a negative impact on the metric of interest. Only 12% ‘win’ “Less than 10% of experiments test 4 or more variations, but see 2x impact” “The top 5% of experiments that companies run are responsible for around 50% of the impact” My thoughts? Whether we’re talking about digital or real world interventions we need to be more focused on impact – it’s what we should be judged upon, and it’s also about finding out where is the best use of resources. Designing an intervention, testing in a small scale situation and then moving on to the next project feels like a recipe for long-term disaster. 

We know users are at the heart of exceptional digital experiences. But when it comes to research, which approach is best for your project—generative or evaluative? Whether developing a new idea or refining an existing product, knowing the right research method can make the difference between good and great digital products. #generativeresearch #evaluativeresearch #usercentreddigitaldesign

There's an interesting ongoing debate among professionals who do customer research. The Jobs-to-Be-Done camp often proclaims that "there is no such thing as a latent unarticulated need." My friends in design thinking often vehemently disagree. Who's right? Both are right. I think a more nuanced statement that captures the truth of both camps is that "Yes, there are latent unarticulated needs UNTIL we ask the right questions and make them conscious and easy to articulate." JTBD makes latent unarticulated needs conscious and easy to articulate. What do you think? Want to learn more? Sign-up for more innovation revelations at the link in the first comment. #Innovationmanagement #newproductdevelopment #growthstrategy #differentiation #competitiveadvantage

Are you confident you know why your customers behave the way they do? Decision Design's Foundations of Customer Behaviour Course is designed to dismantle ideas of how you think humans (your customers) actually process information, form judgements, and make decisions. What you’ll cover - Is information alone enough to change behaviour? - Can the influence of others be more powerful than information? - What happens when we fail to give our customers something to compare the information to? - The unavoidable reality of our self-referencing behaviours Which has been - Designed to suit your schedule – 100% online so you can manage it around your workload and priorities - Uniquely designed and delivered by Decision Design’s expert behavioural scientists and industry experts – so you can get the competitive advantage, right from the experts themselves Want to get your team ahead? Group spots are available, simply get in touch to discuss your needs. Supercharge your understanding of human behaviour and gain a competitive advantage. Enrol now and immediately gain practical skills. https://lnkd.in/gc8XBX9e #behaviourchange #behaviouralscience #behaviourchangetraining #behaviourchangecourses #humanbehaviour

This is foundational! I love how this is broken down so that laypeople can wrap their head around it. A lot of us in the product world take for granted that things like experimentation and idea validation are common knowledge, but that's a bad assumption. This cheat sheet is a great resource to make sure your key stakeholders are in the same page.

🚨Announcing our brand-new FREE Product Discovery Micro-Certification (PDC)™️! The secret to product success isn’t just a great idea—it’s deeply understanding your customers' needs and finding the right solutions. Our FREE Product Discovery Micro-Certification will teach you how to: 🎯 Understand and address real market needs 🎯 Validate product ideas with data-driven insights 🎯 Master discovery tools and techniques to build standout products With four in-depth modules, you’ll master everything from market research to using powerful tools like SWOT Analysis and Customer Journey Maps. Sign up now https://lnkd.in/dQpEU32c and start creating products that truly resonate with your users! #productmanagement #productdiscovery #productinnovation #producttraining #productresources

If you are responsible for the User research capability in your organization, this post is for you. We have developed a tool to help you understand where the strengths and weaknesses in your research capability are. For those who complete the short questionnaire, there is also a free, personalized report with detailed recommendations for where and how you can make improvements. As an added bonus, if we receive sufficient submissions, I will create a benchmark report and if you DM me, I'll show you where your organization ranks in each criteria. It takes between 2 and 5 minutes to complete and here's the link: https://lnkd.in/eQwHh_TB feel free to get in touch if you have any questions. #uxresearch #userresearch #uxstrategy #ux247

🆕 New Features Blog published: Our latest updates that 𝗲𝗻𝗵𝗮𝗻𝗰𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆, 𝗿𝗲𝗹𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗲𝗳𝗳𝗼𝗿𝘁𝘀. This month, we're introducing: 📝 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 & 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Gain granular control over permissions and workflows, ensuring faster and more secure experimentation. 📅 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗙𝗹𝗮𝗴 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲𝗿: Plan and schedule your experiments effortlessly, improving your ability to manage and execute a robust experimentation strategy. 🔎 𝗪𝗵𝗮𝘁'𝘀 𝗖𝗼𝗺𝗶𝗻𝗴 𝗡𝗲𝘅𝘁: We're continuously learning and working on things, things like Group Sequential Testing improvements, CUPED for variance reduction, and an Executive Dashboard to showcase the value of experimentation to colleagues and leaders. 🤝 ABsmartly is committed to 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘁𝗲𝗮𝗺𝘀 with the 𝗿𝗶𝗴𝗵𝘁 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀 and a 𝘁𝗿𝘂𝘀𝘁𝘄𝗼𝗿𝘁𝗵𝘆, 𝗶𝗻𝘁𝘂𝗶𝘁𝗶𝘃𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 that supports the entire 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲. Please like, share, and comment on this post. 📧 You can also subscribe to the blog, link in comments. #ProductGrowth #Experimentation #ABsmartly #FeatureRelease #Innovation