Brave Bison’s Post

"Currently, sports viewing is extremely important and strong, with big brand advertisers spending ever higher media dollars on this live content." I believe that audio will be great to pairing the video strategy. Let's discuss how I can help your brand in this high-demanding format.

The new era of personalized sports marketing is here. If you're looking for better ROI activating your team or league sponsorships, check out the whitepaper or feel free to reach out and I can share more about how Sportradar is helping craft the future of sports marketing.

🌟 Exciting News from The Publisher Desk Community! We are thrilled to share that one of our esteemed publishers, Empire Sports Media, has been featured by Google in a success story showcasing their incredible journey and achievements in the digital publishing arena. 🚀 A Story of Collaboration and Innovation: This feature is not just a testament to Empire Sports Media's dedication and hard work but also highlights the fruitful collaboration and the innovative strategies we’ve implemented together. As their partner, The Publisher Desk has had the privilege of working closely with them, focusing on leveraging advanced ad technologies and strategic insights to significantly enhance their revenue and audience engagement. 🔍 What’s Inside the Story? The feature delves into how Empire Sports Inc. has utilized Google Ad Manager to optimize their advertising strategy, resulting in remarkable growth and a stronger, more engaged audience base. It’s a fantastic example of how the right tools, when paired with focused strategy and execution, can lead to outstanding results in the digital publishing landscape. 🙌 A Moment of Pride: As we celebrate this achievement, we're reminded of the importance of strong partnerships, innovative approaches, and the relentless pursuit of excellence in the digital space. We are proud to be a part of Empire Sports Media's journey and are inspired by their success. 💡 Inspiration for Digital Publishers: We encourage our network of digital publishers and all those aspiring to make a mark in this industry to read Empire Sports Media's story. Let it be a source of inspiration and a demonstration of what’s possible when you pair great content with smart, technology-driven strategies. 🔗 Read the full story here: https://lnkd.in/e-wsA4bQ #DigitalPublishing #SuccessStory #GoogleAds #PublisherGrowth #AdTechInnovation

According to Sports Audio Report from SiriusXM Media GroupM and Edison Research, sports fans spend over two hours more than the average American spends listening to audio! See report below!

Stay ahead of the competition by unlocking the key to captivating sports enthusiasts! Gain profound insights into the contemporary sports fan and discover effective strategies to enhance content engagement in our latest whitepaper. Download it from the link below: 👉 https://lnkd.in/dnCAzups #VideoAI #BiteSizedVideos #VideoContent #SportsContent

Rights holders - is your content where it needs to be? As Stephi Blank, VP Marketing & Service WIT Sports said in her interview with MarketScale: “𝙄𝙩 𝙞𝙨 𝙨𝙤 𝙫𝙞𝙩𝙖𝙡 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙝𝙚𝙖𝙡𝙩𝙝, 𝙬𝙚𝙡𝙡-𝙗𝙚𝙞𝙣𝙜 𝙖𝙣𝙙 𝙨𝙪𝙧𝙫𝙞𝙫𝙖𝙡 𝙤𝙛 𝙩𝙝𝙚𝙨𝙚 𝙨𝙥𝙤𝙧𝙩𝙨 𝙡𝙚𝙖𝙜𝙪𝙚𝙨 𝙖𝙣𝙙 𝙩𝙝𝙚𝙨𝙚 𝙩𝙚𝙖𝙢𝙨 𝙖𝙣𝙙 𝙩𝙝𝙚 𝙣𝙚𝙬𝙚𝙧 𝙡𝙚𝙖𝙜𝙪𝙚𝙨 𝙩𝙤 𝙢𝙚𝙚𝙩 𝙥𝙚𝙤𝙥𝙡𝙚 𝙖𝙣𝙙 𝙛𝙖𝙣𝙨 𝙬𝙝𝙚𝙧𝙚 𝙩𝙝𝙚𝙮 𝙖𝙧𝙚...” This is precisely why Recast pivoted from a destination to now offer our Publishers the ability to place their live and on-demand content 𝗮𝗻𝘆𝘄𝗵𝗲𝗿𝗲 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗻𝗲𝘁, with earning split 𝗶𝗻 𝗿𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 between the Publisher and the Affiliate for every transaction. We realised the importance of accessibility to fans in a fragmented landscape, and we will continue to prioritise these user needs. Want to know more? Get in touch: https://lnkd.in/eEJhdEEz https://lnkd.in/ecxGYfME

Dive into our latest case study on the power of User-Generated Content (UGC). How should sports entities ingest, move, share, and store user-generated video, along with ever-increasing sports video volumes in general? This case study breaks it all down. #UGC #Marketing #ContentMarketing #socialmedia #ugcguidelines #ugctips #svg #sportsbroadcast #masv.

Big emotion! How much does your sport talk about Love? We’ve now developed Content Budgets for sports that help them better understand and prioritize the conversations they are having with audiences based on 6 streams, 20 content themes and 125 keywords. From a sample of 20 sports, we can see here what percentage of published content mentioned various emotional drivers. Super interesting to compare and contrast how much sports administrators talks about a keyword vs their community clubs. Get in touch if you’d like to better understand what your sport is (and isn’t) talking about.

Big emotion! How much does your sport talk about Love? We’ve now developed Content Budgets for sports that help them better understand and prioritize the conversations they are having with audiences based on 6 streams, 20 content themes and 125 keywords. From a sample of 20 sports, we can see here what percentage of published content mentioned various emotional drivers. Super interesting to compare and contrast how much sports administrators talks about a keyword vs their community clubs. Get in touch if you’d like to better understand what your sport is (and isn’t) talking about.

GroupM & Edison Research: Sports audio listeners are bigger spenders than sports video viewers. Here’s what you need to know so your business can leverage this: https://lnkd.in/gsm3-Mdw #Marketing #Advertising