Brooke Miller’s Post

It's no secret some people have outsized influence. I don't think I'll ever get tired of seeing data that supports just how important the role of a credible expert is in the consumer journey. Fun new insights from our collab with The Harris Poll. #consumerinsights #customerreseearch #customerexperience #trustedrecommendations

Curious how Temu and SHEIN are shaking up the eCommerce world? Discover their winning strategies, from super low pricing to gamified shopping and bold influencer marketing. Learn how to: • Leverage discovery-based shopping • Boost loyalty with gamification • Create a buzz with influencer marketing Customize these tactics to fit your brand and audience. And learn which Temu & Shein strategies to avoid. Get you copy of the guide now: https://lnkd.in/gY8ACrj6 #Ecommerce #EnterpriseTech #Influencermarketing 

Social platforms key for brands to drive growth, says Circana Circana has recently released a significant report titled "The Connected Consumer," offering a comprehensive view of current shopper behavior and illuminating pathways for brand growth through social e-commerce. In an age where consumer at... https://lnkd.in/dXCUetra #BRAND_GROWTH #CONSUMER_BEHAVIOR #DIGITAL_MARKETING #E_COMMERCE #SOCIAL_COMMERCE

Unlocking the rich audience can be a game changer for your e-commerce brand! 🚀 Most marketers target people interested in high-value goods, but this alone doesn’t guarantee success. Just because someone is interested in expensive items doesn’t mean they can afford your product. Instead, try this winning audience combo 👇👇👇: 1️⃣ Select “frequent international travelers.” 2️⃣ Narrow down to “people who prefer high-value goods.” This powerful combo targets individuals who not only have the financial capacity but also an interest in premium products. Give it a shot and watch your results soar! If you have any questions, DM us. Don’t forget to follow us for more invaluable tips! 🌟 #ascentmediaagency #ecommerce #socialmediamarketingtips #30daychallenge #ecommercechallenge #ecommercetips #scaleyourbusiness

In today's shopping landscape, the sheer abundance of product choices has left shoppers feeling overwhelmed and constantly comparing options online. With concerns over fake reviews and questionable endorsements on the rise, nearly nine in 10 individuals are becoming more selective about the reviews they trust, according to the newly released study by The Harris Poll, conducted on behalf of ExpertVoice. This skepticism has fueled a renewed appreciation for genuine expertise, with a striking 81% expressing doubts about influencers lacking product knowledge. As a result, firsthand experience and knowledge are now highly valued commodities, with 77% of Americans prioritizing expertise for clarity and confidence in their shopping decisions. The study, drawing responses from over 2,000 U.S. adults, shows notable transformations in consumer purchasing behaviors, demonstrating a pronounced surge in the quest for reliable product recommendations, underscoring the pivotal role of credibility when in comes to shopping decisions. ➡  For a deeper dive into the survey findings and to access the full report, go to: https://lnkd.in/eyiw6z5G ➡ See the press release here: https://lnkd.in/eTVZhsRM

Great article highlighting the significance of marketers comprehending consumer behavior! Are you incorporating audio in your campaigns? We offer support for national or local/regional campaigns. Let's discuss integrating audio into your marketing strategy! Particularly my fellow shopper marketing/omnichannel professionals - brands are intensifying their focus on audio budgets as consumers are engaging positively with audio ads! Check out the article here: https://lnkd.in/e328rGQh

It's Friday & for some, that means payday followed by some shopping. 🙋🏼♀️ Dive into our free report and uncover the juicy insights you've been craving to spice up your retail strategy as you market to consumers! 🔍 Discover where tech-savvy consumers are scouting for electronics and how fashionistas are excavating the latest trends in apparel! 🤩 Uncover untapped influencer marketing goldmines and ride the wave of "best" product lists and shopping guides! 🛍 Don't miss out on this retail revolution and explore the growth of “best” product lists and shopping guides https://lnkd.in/eXktg6dp

This evolution of social interaction and commerce presents a transformative opportunity for CPG brands, as consumers increasingly leverage social media platforms for product discovery, engagement, and direct sales

How is your brand measuring its #RetailMedia performance? ✨ With MikMak, you can get consistent and real-time reporting of retailer-specific performance data alongside national media investments including paid search, influencer media, display, video and more. #eCommerceMarketing

Top 5 Meaningful and Actionable Insights from "State of Ecommerce 2024" from SimilarWeb: Embrace Value and Sustainability: Insight: Shoppers prioritize value and eco-friendly products. Action: Highlight sustainability in your offerings. Be transparent and authentic to build loyalty. Leverage Ecommerce Growth: Insight: Ecommerce is up by 1.4%, showing market stabilization. Action: Invest in your ecommerce infrastructure. Focus on delivering amazing customer experiences. Capitalize on Luxury and Jewelry Boom: Insight: This sector has surged by 16%, driven by inflation and pop culture. Action: Target affluent customers with exclusive, high-value items. Use influencer partnerships to enhance appeal. Ride the Korean Beauty Wave: Insight: Korean beauty products are seeing explosive growth, especially on Amazon. Action: Stock and promote Korean beauty items. Collaborate with influencers to maximize visibility. Expand into Emerging Markets: Insight: Markets like Vietnam are experiencing significant growth. Action: Invest in these high-growth markets. Tailor your products and marketing strategies to local preferences. Take a read...https://lnkd.in/gkx6GETj