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Steering Yorkshire Building Society into the future is its Transformation Director, Ben Sampson. In 2018 GlobalData's Retail Banking Survey highlighted the importance of Net Promoter Score (NPS) in supporting customer acquisition. The research indicated that 44% of millennials chose their current mortgage provider due to a recommendation from friends and families. 37% took out their most recent loan for the same reason. In addition, the survey identified three positive sentiments that promoters had in common: being easy to deal with, helpful staff, and trust. Demonstrating its commitment to delivering high standard of service to its customers, and achieving the above sentiments, is Yorkshire Building Society (YBS), which has recently increased its NPS to 61. Whilst the member-owned building society has been in business for 150 years, it recognises that moving with the times is integral to adding value for all of its customers. Read the full story here - https://lnkd.in/eq2HrbdM #businessenquirer #bemedia #ybs #financialservices #buildingsociety #personalfinance

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