TANGRAM’s Post

Do you think the agency new business model needs a radical overhaul? Sai Chiu explains why we need to rethink the new biz model and shares his 4 top ways agencies can take back control of the process https://lnkd.in/gCesYhzS #agency #newbusiness

🥁 Excited to be back in The Drum banging on about the importance of a guiding vision and clear agency values again (this time in the context of new business strategy...) Full comment below 👇🏼 I hate the phrase ‘defensive strategy.’ It implies that agencies should only start thinking about growing clients when they’re up for pitch. At Brave Bison, retention done well means a constant focus on deepening and expanding our client partnerships. We’re always actively thinking about how we can grow our clients’ businesses into new disciplines or territories, be that through connecting them to other specialists within our business, or innovating new solutions in spaces such as AI and social commerce where many clients aren’t even actively pitching yet. This approach ensures that we keep our clients ahead of their competitors, but also that we’re front of mind around those areas potentially out for pitch in the future.    That’s not to say we’re not actively going after new business of course. However, for 2024, our goal is to focus more on the big picture rather than getting blindsided by the inevitable peaks and troughs that happen throughout the year. If we do, we find we end up going after work that doesn’t fit with the kind of agency we want to be—work which we inevitably aren’t well positioned to win.   When it comes to assessing new business opportunities, my advice to agencies is to have a clear vision of the work you want to be creating and core values for how you want to operate. This will allow you to be more selective about pitches you know you can win. It will also help protect your people—be that from pitch burnout or overservicing a difficult client post having won them. Don’t go for every pitch on the planet. Think about what’s right for the business and you’ll have motivated staff and closely attuned clients. The fact that we’re coming out of one of our best H2s for new business ever shows that in this strategy, we’ve found the power of clarity and momentum—and that a more strategic approach can deliver the best outcomes for both clients and our bottom line. https://lnkd.in/gass_Hac

With the cost of pitching on an upward trajectory, Campaign UK looks at ways to alleviate the burden on agencies, including - as explained by AAR’s Paul Phillips - streamlined agency selection processes that fit the size of the prize. #AgencySelection #BusinessGrowth #Pitching https://lnkd.in/dK3GsUd3

Sometimes you might push the agency a bit, but if you're constantly sending pitches and proposals that don't succeed, it can cause a lot of problems quickly. These issues can be expensive in terms of money, people, and company growth. Leave a comment and I’ll schedule a call. #LetsGrow! #adagency #agencygrowth, #agencyprospecting, #agencynewbusiness Agency Growth Consultant

Sometimes you might push the agency a bit, but if you're constantly sending pitches and proposals that don't succeed, it can cause a lot of problems quickly. These issues can be expensive in terms of money, people, and company growth. Leave a comment and I’ll schedule a call. #LetsGrow! #adagency #agencygrowth, #agencyprospecting, #agencynewbusiness Agency Growth Consultant

Sometimes you might push the agency a bit, but if you're constantly sending pitches and proposals that don't succeed, it can cause a lot of problems quickly. These issues can be expensive in terms of money, people, and company growth. Leave a comment and I’ll schedule a call. #LetsGrow! #adagency #agencygrowth, #agencyprospecting, #agencynewbusiness Agency Growth Consultant

How true! Pitching is more competitive and the pressure on agencies certainly continues to grow. Good news...we help people like you in agencies all around the world to win more by driving up win rates and driving down wasted resources. If you need help, converting that next big pitch, or advice on how to fix your business development problems, please contact our CEO marcus@thegreatpitchcompany.com #pitching #campaignmagazine #thegreatpitchcompany

Sometimes you might push the agency a bit, but if you're constantly sending pitches and proposals that don't succeed, it can cause a lot of problems quickly. These issues can be expensive in terms of money, people, and company growth. Leave a comment and I’ll schedule a call. #LetsGrow! #adagency #agencygrowth, #agencyprospecting, #agencynewbusiness Agency Growth Consultant

Have you seen a rise in pitches being cancelled? According to insight from the jfdi / Opinium New Business Barometer, 43% of agencies in the UK experienced cancelled pitches last year because budgets had been revised. On the flip side, agencies are currently seeing a high number of pitches coming in. A recent poll suggested an average of 1-5 pitches in 2024, with a number of agencies registering 10+ pitches less than 2 months into the year! This puts pressure on time, finances and mental well-being. It also highlights the increased importance of qualification. We will be discussing this topic at our panel event on Tuesday 20th February at 10am, with The BD100 community sharing their own experiences. We will also discuss what are the red flags to watch out for and what you can do to maximise your chances of success. Make sure you join us and in the meantime, click on the link below to read more in this latest The Drum article. https://lnkd.in/exkr-rgw #businessdevelopment #newbusiness #bd100

Running an ad agency can be tough. You're constantly juggling client demands, project deadlines, and the ever-present pressure to bring in new business. But what if you could win more clients without breaking the bank or the team? I custom-build cost-effective new business solutions to grow your agency now and into the future. My New business approach helps you: > Focus your efforts: Target the most profitable niches and avoid wasting time on unqualified leads. > Maximize your ROI: Invest in strategies that actually work and deliver a clear return on investment. > Scale your agency efficiently: Grow your client base without having to hire a dedicated new business team. Ready to win more clients in 2024? Visit www.jheenan.com to learn how or drop a comment here, and I'll schedule a call. #LetsGrow! #AdAgency #ProspectingTips #NewBizTips #WinClients #NewBusiness Agency Growth Consultant