So proud to share some of the work we’ve been doing for Sol de Janeiro! Our NY team has produced a series of summer campaign promos that have been featured on billboards across New York City.
Featuring their signature product, the Brazilian Bum Bum Cream, we married carefully crafted footage with sleek VFX to bring these promos to life just in time for the summer.
Check it out below! 🔥 ☀️⬇️
Formal inquiry on the state of the Entertainment industry.
Taking into consideration the ongoing strike, how much of the entertainment industry both live action and animated and other mediums, is being affected?
What effects will we be seeing, across the industry in the coming weeks or months?
Can we expect this to go on for months?
What solutions to the issues presented at hand, by those who have gone on strike, could we see resolved? and what would it take for a resolution to be reached?
As we are now halfway through one of the worst months at the global box office in recent memory, I wanted to share this incredibly insightful reporting from Scott Mendelson on the death of the "Oscar Bump."
Though the Academy is often criticized for awarding movies the masses don't see, Best Picture winners have historically hit high earnings marks at a consistent clip.
From 2010 to 2020, 7 of the 10 Academy Awards' Best Picture winners cleared at least 100 million dollars at the worldwide box office; 5 of those 7 hit totals greater than 160 million. More often than not, the word of mouth awards prestige generated was enough to quadruple returns on production budgets.
The box office decline precipitated by Covid has only accelerated a prestige market grappling with shorter theatrical windows, streamer dominated festival circuits, and carriage licensing deals between those same streamers and specialty distributors.
Barbie and Oppenheimer are more likely exceptions to current market conditions, rather than the return to awards season normalcy I and other chronically online cinephiles were hoping for.
If you've got a second... give Scott a read!
A great week of celebration is here.
And does your 𝐓𝐞𝐚𝐦/𝐀𝐠𝐞𝐧𝐜𝐲 preparing a "𝑯𝒂𝒑𝒑𝒚 𝐖𝐡𝐚𝐭𝐄𝐯𝐞𝐫" wishes poster for your social media?
It's pretty much 𝐮𝐬𝐞𝐥𝐞𝐬𝐬.
When is the last time an engagement happened with such..?
Make a 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 that's 𝐑𝐞𝐥𝐚𝐭𝐚𝐛𝐥𝐞 to your 𝐁𝐫𝐚𝐧𝐝 and the 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐨𝐧. People will celebrate your 𝐁𝐫𝐚𝐧𝐝 ✅
If you are asking what's a relatable content, checkout this Ad by Charlie's Bar...
#contentmarketing#contentcreation#relatable#storytelling # #christmas#newyear#brandstories
The reviews on “Argyle” have been abysmal and yet in almost every cinema in Sweden the movie is getting prime screenings.
For the exhibitors they are making some pocket change on the rentals of cinemas and distributors like Universal will rent the real estate out of it for the screens.
But who is watching?
There are still conversations with distributors and agents about packaging films with names and yet this packed line up of stars on this card, has not moved the needle and in spite of a whopping $150M *+ budgets. I do not believe today that a star cast or well known names in the movies drive audiences. I think stars on You Tube and TikTok have more cultural cache than ever before.
This is not the first time a movie with heavy hitters on the card and budgets the size of nations GDPs has flopped. Either there is too much money around causing an inflation or a deliberate decision to drive subscribers to a platform - in this case AppleTV+ who are picking up the tab. But at what cost?
Ideally, theatricals are the best experiences when done right between the producers, distribution and exhibitor pipeline.
There is still a legitimate business model for movies to open in the theatricals windows. A global audience exists who will go to cinemas. However it is going to take more than a poster or star cast to build brand love and awareness to create community and drive the value of digital windows. But if you are one and the same - in the sense you are the theatrical and digital window such as Apple and Amazon - then it becomes a zero sum game and I am not sure how one justifies the bottom line.
Excellent repost by Brendan Walker at MediaLink about the decline of the “Oscar Bump” film! The original article was written by Scott Mendelson of Puck News.
This conversation begs a deeper exploration, particularly concerning the opportunities and implications for Black creatives in an era where the conventional mechanisms of movie production and the monopolistic grip of narrative control by the industry’s elite are increasingly challenged.
For Black creatives, who have long been marginalized by an industry that favors narratives that are often disconnected, oversimplified, or outright dismissive of the richness and complexity of Black experiences, this shift represents a beacon of hope. The decline of the “Oscar Bump” film signals a crack in the once-impenetrable facade of an industry that has historically prioritized a narrow range of stories, perspectives, and storytellers.
The unexpected success of films like “Barbie” and “Oppenheimer” underscores a pivotal turning point: the audience’s power to redefine success in cinema, beyond the narrow confines of studio endorsements or celebrity-driven narratives. “Barbie,” in particular, serves as a testament to the transformative potential of film, challenging preconceived notions and sparking meaningful conversations among viewers, young and old alike. It exemplifies how movies, at their core, are about humanity, dialogue, and the diverse tapestry of human experiences, rather than the corporate or elitist agendas that have long dominated the industry.
For Black creatives, this evolution opens up new avenues for storytelling that were previously deemed unviable or unmarketable by mainstream studios. The democratization of content creation, fueled by advancements in technology such as AI for short-form video production and scriptwriting, presents an unprecedented opportunity for Black voices to be heard, stories to be shared, and narratives to be redefined on their own terms.
This is not to say that the path forward is without its challenges. However, the changing landscape of the film industry, coupled with the global market’s growing indifference to the traditional gatekeepers of cinematic acclaim, indicates that the barriers to entry for Black creatives are not as insurmountable as they once were. It calls for a collective effort to leverage these shifts, foster inclusive storytelling, and ensure that the narratives of Black creatives are no longer sidelined but are celebrated and integrated into the fabric of global cinema.
In essence, the decline of the “Oscar Bump” film not only marks the end of an era but heralds the beginning of a more inclusive, diverse, and authentic cinematic world where Black creatives have the opportunity to carve out their own space, tell their own stories, and redefine the narrative on their own terms.
As we are now halfway through one of the worst months at the global box office in recent memory, I wanted to share this incredibly insightful reporting from Scott Mendelson on the death of the "Oscar Bump."
Though the Academy is often criticized for awarding movies the masses don't see, Best Picture winners have historically hit high earnings marks at a consistent clip.
From 2010 to 2020, 7 of the 10 Academy Awards' Best Picture winners cleared at least 100 million dollars at the worldwide box office; 5 of those 7 hit totals greater than 160 million. More often than not, the word of mouth awards prestige generated was enough to quadruple returns on production budgets.
The box office decline precipitated by Covid has only accelerated a prestige market grappling with shorter theatrical windows, streamer dominated festival circuits, and carriage licensing deals between those same streamers and specialty distributors.
Barbie and Oppenheimer are more likely exceptions to current market conditions, rather than the return to awards season normalcy I and other chronically online cinephiles were hoping for.
If you've got a second... give Scott a read!
B Roll Green Screens
I recently created a client video and instead of adding b roll to the video I substituted it as a green screen!
I think it added another dimension to a traditional talking head video.
What are your thoughts?
#contentcreator#brollfootage#greenscreen#videographer#talkingheadvideo
🎭🍿 Transform Your Movie Night into a Home Theater Adventure! 🍿🎭
⛈️ While Spring hasn't quite sprung yet, we still rely on being indoor for most days and places during this time of the year. So here is the perfect activity to balance downtime with playtime:
🧸 As a Genius of Play Toy Ambassador with The Toy Association, I’m excited to unveil a fresh twist on movie nights - turning them into an interactive home theater game!
💡The Idea? Craft your own cinema at home, but with a playful twist! It’s not just about watching a movie; it’s about creating an entire experience. Think themed decorations, DIY tickets, and popcorn stands - all designed by you and your family or friends.
🧩 This approach to movie night encourages creativity, teamwork, and storytelling, offering a fantastic way to bond and make memories. Plus, it adds an element of anticipation and excitement to your usual movie viewing.
💬 I personally love the idea because it also is a great way to teach kids responsibility by having them create their own venue. Let them be creative and be surprised at what a cool place they might come up with. Maybe they also got the entrepreneurial bug and charge a small entrance fee. 💰
🎥 Check out how to turn a movie night into play here:
https://lnkd.in/dNzUGjfr#playambassador#GeniusofPlay#playathome#playideas#neverstopplaying
Executive coach | Communications leader | Advisor to CEOs & ministers | Ice-skating learner | Homeschooling / self-directed learning enthusiast | Dad of 2
2wOmg, that's amazing! So cool!