Channel Insider’s Post

I'm so grateful to Chance Irvine for his transparency in sharing his incredible expertise with me during this Channel Insider: Partner POV interview. I truly believe his insights will help any channel solution and service providers who watches or listens to this episode. If you want to know what clients want from their outsourced IT teams and else impacts their decision to contract with you, this is THE interview to watch!

Sometimes I get stuck in a calendaring rut, scheduling formal meetings weeks ahead. That’s a problem. My best business insights usually come from impromptu interactions. A prime example? Running into "IRON" Mike Steadman 🥊🏴☠️ in December. We were attending CEOCircle, a veteran CEO event hosted by Bunker Labs and J.P. Morgan. I almost skipped it, thinking my to-do list was more important. What a mistake that would have been. During lunch, Mike pulled his chair up next to mine. We’d spoken before (as guests on our respective podcasts), but we had never met in person. We dove in deep, dissecting our sales strategies and client management techniques. The exchange was electric. Mike had approaches I'd never considered, and I had a few strategies he hadn't tried. That conversation sparked an hour of frenzied brainstorming for me that night. It shifted my perspective on selling and adding value for clients. My advice: Break out of your formal calendaring slog. Seek out spontaneous conversations. They might just be your next big breakthrough.

Build an executive summary for every partnership opportunity. It makes buy-in easier. Here's Matt Dornfeld's step-by-step guide for building partnership executive summaries.   Step one: Create a living document. 📄   This will be your #1 source of truth as you chase the potential opportunity, gather insights, and determine whether to go forward with this partnership.   Step two: Note initial information. ✏   Write down everything you already know... ▶ Who are your points of contact around the organization? ▶ Who might influence go-to-market? ▶ What initial questions do you have?   Step three: Learn directly from your partner prospect. 👥   👏 Ask them questions   Step four: Learn from your partner community. 🤝   Ask your partner community for their opinions, information, and data that might help you pursue this opportunity.   Your partners are there for you. Your partner community will either help you validate this partnership or they'll point out a potential blindspot.   Step five: Meet with all relevant stakeholders. 👨💻   Throughout this process, meet with all relevant stakeholders—Marketing, Sales, Success, Legal, and Finance—to rally them around this opportunity.    By the time you're ready to go forward with the partnership, everyone should be excited about the opportunity. ⤵ His goal with each executive summary is to create a source of truth for everyone involved in the partnership.   While this helps Matt and his stakeholders understand the value of the partnership, it also becomes a great tool in determining when and why a partnership might not be valuable.    A huge shoutout to Matt Dornfeld for such a simple, useful idea!   And check out Matt's full GTM playbook on the Howdy Partners podcast! (🤝Will Taylor can you drop the link to the episode?) #partnerships #nearbound #ecosystem #gtm #partnerprogram

Making the leap from academia to industry? Buckle up, it's a wild ride! Here are 5 tips to navigate the transition with a smile: 1. Speak up in meetings like your favorite podcast – be heard loud and clear! 2. Find a mentor like a superhero sidekick – they've got your back through thick and thin. Cling to them like a barnacle; they're your corporate lifeline. 3. First impressions are like Tinder dates – no second chances! Code, present and dress to impress. 4. Presentations in industry are a completely new ball game. Show you're ready to hit it out of the park, picking up where the last meeting left off. 5. Want to be the MVP? Rack up those meeting attendance points like frequent flyer miles! The more meetings, the closer to corporate world domination. Bonus Tip: Industry companies thrive on detailed email writing. Don't assume they'll grasp concepts in bits and pieces; spoon-feed them with details. And remember, reply to trailmails rather than crafting something new. Also skim through all emails. All of them. #AcademiaToIndustry #CorporateAdventure

Talking all things Monkey-wise and Tuning Up with Keith Smith for the Fuel Podcast. Have a listen and tell me if I’m alone in thinking he sounds like the late great Steve Wright! A great voice for podcasting for sure. #marketing #marketingprocurement #advertisingagencies #pitching #newbusiness.

When did you last take time to reflect on your business and social strategy? Chances are it's been a while and things have slipped out of alignment. Wanita Z discusses how a brand strategy assessment could be just what you need to level up and grow your business. The key moments in this episode are: 00:00:00 Introduction 00:01:08 Why is it important to take time out to do a business strategy assessment? 00:02:45 How would you address the common misconception that strategy is solely focused on the future? 00:11:14 What areas do you recommend are included in the strategy assessment? 00:21:35 How often should businesses review their strategy? 00:26:28 The 5 Whys tool to assess products and services The podcast is fully accessible with Audio + Transcript and Video + Subtitles.  https://lnkd.in/eHGRwj4T Cheers Michelle J Raymond #businessstrategy #brandassessment #b2bgrowth

I’m super excited to share my interview with Sophie Hope and Jay Sen, co-hosts of the CMO Podcast. Here are the details of my session: The title of my talk is The Art of Webinar Marketing: Kindsey Haynes' Techniques. In this interview, I shared: - Leveraging webinars for education and engagement. - Tailoring content for industry-specific needs. - Partnering with associations for targeted outreach. - Importance of relatable language in technical fields. - Utilizing LinkedIn for brand visibility and engagement. - Effective email marketing for ongoing connections. - Providing value through educational resources and follow-up. When will my interview be live? The interview is now ready to watch for everyone. If you’re looking for a way to grow your business, don’t miss out on it.

I love doing podcasts with Michelle J Raymond. It’s an art to bring out the best in your guests on the show, and Michele knows how to do this brilliantly. We shared some real actionable points and gems. Have a listen and let me know what you think. #businessstrategy #b2bGrowthPodcast

In the business world, most people want to do better than their competitors, for various reasons. But what does that really mean, and why do we want it? More importantly, how do we do it? Outperforming competitors often starts with delivering better results for our clients. - What does it mean to outperform your competition? - How can we identify our main competitors? - What should we focus on to outperform them? - What's next as we continue to grow our business? For insights into unraveling these questions, check out today's episode.  https://lnkd.in/e8Z2cYvN

Traditional sales tactics? They're as outdated as dial-up internet. In our latest video/podcast, Alex Winter and I cut straight to the chase: your communication techniques are not just old-school, they're obsolete. Think of it as the awkward silence on a bad date - that’s your current pitch to clients. Action Plan: Listen: Our episode is a must for a modern sales strategy overhaul. Learn: Get actionable insights to captivate clients like never before. Lead: Transform your approach and watch your closing rates soar. The next step? Check the link in the comments. It’s brief, impactful, and exactly what you need to turn those "no's" into "heck yeahs!" #NoTimeToWaste #SalesEvolution #CloseLikeAChampion