Christian Dior Couture’s Post

From Conception to Creation: How luxury brands like LV make masterpieces. An interesting peek into the value of team work! #luxurybrandmanagement

We are back with another BTS Spotlight interview, this time with our wonderful Sophie Jones! 🕵♂️ #BTSinterview #DesignerExchange #teamDE Without further ado... Department: Retail Years at DE: 3 years (this Dec) 🎤 - Favourite designer brand and why? 💬 - Choosing a favourite designer brand is tough, as I admire various ones for different reasons. However, if I had to pick, it would be Chanel. The timeless, elegant, and classic pieces resonate with me—it's like describing myself! Haha. 🎤 - What is your role at Designer Exchange? 💬 - I'm the store manager at the Knightsbridge store. I love the versatility of my role, allowing me to dive into different aspects and constantly learn something new. 🎤 - What is your favourite bit about your job? 💬 - Building connections with clients on a personal level is my favourite. In luxury retail, that personal touch in customer service is rare, but we make it happen at Designer Exchange. Plus, working with my incredible team adds to the joy. 🎤 - What led you to work for DE? 💬 - My journey with preloved items started with luxury watches, then expanded to watches and handbags. The passion for all things designer developed, and that's what brought me to Designer Exchange. 🎤 - What was your career path that has led you here? 💬 - My career journey has been quite a dynamic one. It all started as a checkout operator in New Zealand, fueled by a clear ambition for progression. I navigated through different roles, transitioning from sales in fine jewelry to taking on responsibilities as a supervisor, assistant manager, and eventually landing the role of manager in pre-owned watches. It was during this journey that I discovered my passion for working with both watches and handbags, leading me to Designer Exchange. What drew me to Designer Exchange was not only their emphasis on preloved luxury items but also their innovative approach in the sector. The presence of more brick-and-mortar stores, catering to a diverse range of consumer price points, and the unique buy outright option are key factors that set us apart from the competition. Being part of a company that pioneers such strategies in the luxury resale market is truly inspiring and aligns perfectly with my journey in this industry. 🎤 - One piece of advice you'd give your younger self? 💬 - Never regret your actions; instead, see them as valuable lessons. 🎤 - And finally, one piece of advice you'd give someone who’s looking to get into the fashion industry/similar line of work? 💬 - Learn from every experience, and don't be afraid to step into different roles. Understanding each aspect helps you appreciate the industry more.

I am pretty sure that all of you have heard of big brands that are popular in the world but seeing their success we ignore the struggles and humble Beginnings of them during their phase of struggle. From Humble Beginnings to Iconic Status: The Inspiring Journeys of Dior and Supreme In a world where brands rise and fall, two giants stand tall, embodying the essence of perseverance and innovation. Join me as we unravel the humble beginnings and phenomenal growth of Dior and Supreme, and discover the invaluable lessons we can learn and adapt from their journeys. Dior: Crafting Elegance from the Atelier to the Runway From Dior, we learn the art of staying true to one's vision while embracing evolution. Despite changing trends and tastes, Dior has remained steadfast in its commitment to elegance and craftsmanship. As individuals and businesses, we can adapt by honoring our core values while embracing innovation and adaptation. Supreme: From Underground Skate Culture to Global Phenomenon Supreme teaches us the power of authenticity and community. What started as a small skate shop evolved into a global brand by staying authentic to its roots and cultivating a loyal community. We can learn to build connections and foster loyalty by remaining true to ourselves and engaging with our audience authentically. The Uniting Threads of Success: Innovation, Authenticity, and Vision The journeys of Dior and Supreme underscore the importance of innovation, authenticity, and vision in achieving success. By daring to push boundaries, embracing authenticity, and having a clear vision, we can chart our own paths to greatness in our personal and professional endeavors. As we celebrate their achievements, let us not forget the invaluable lessons embedded in the stories of Dior and Supreme. Let us adapt these lessons to our own journeys, striving for excellence while staying true to ourselves and our aspirations. #dior #supreme #learning #inspirationalstories

✨ Why Experiential Marketing Matters: - Engagement: Captivating storytelling fosters deeper connections. - Memorability: Experiential marketing leaves a lasting impression on attendees. - Community: It creates shared moments that strengthen brand loyalty.   These immersive exhibitions are the answer.

Dior is rebranding to target younger luxury consumer with this new concept store in Seoul 🇰🇷 Located in the hip Seongsu area which are known for popups and trendy brands, Dior opens a new store decked with immersive LED walls, art installations, and a cafe! In this concept store, Dior aimed to attract younger visitors by giving an extravagant store and the ultimate shop til drop experience Just look at this store! So beautiful and you can see it from outer space! 🪐 What do you think of this new store by Dior? Repost with your thoughts if you find it cool! #retailmarketing #luxurymarketing

😲 DID YOU KNOW LOUIS VUITTON WAS A MARKETING GENIUS? 😲   Ever wondered what made Louis Vuitton the most aspirational brand for Indians? 🤔   Here’s the story ✅ :   👉 Louis Vuitton, born to a farmer and hat maker, left home at 16 for Paris seeking a better life.   👉In the era of growing train travel, Louis worked for a box-maker in Paris. 👉Guided by his mentor, he opened his own shop, envisioning more than just craftsmanship. 👉Noted a major issue with traditional leather boxes having rounded tops, making stacking impossible.   👉Experimented and discovered canvas as a game-changer – lighter, durable, and water-resistant. 👉Introduced trunks with flat tops, revolutionising luggage design. 👉Within 2 years, the canvas suitcases became a must-have for the wealthy. Now Why he is a marketing legend 🔥 1.  Identified the white space for better travel luggage at the right time 2.  Solved real customer problem by introducing canvas over leather 3. Built brand loyalty through quality and innovation in products   What do you think?

Very exciting Cartier news! Touring luxury exhibitions are taking the world by storm! Cartier, Chanel, Dior, LV DREAM, and Van Cleef & Arpels are all hopping on this trend. But why? For its 100th anniversary, the brand is hosting an immersive pop-up exhibition, Imagine Infinite Circles, curated by Jérôme Sans. Inspired by the Trinity's three gold bands, this creative journey showcases 30 global art pieces and a stunning scenography by a Turkish artist duo. The exhibition begins in Shanghai with the Trinity's history and icon status. Singaporean artists He Shuming, Olivia Lee, and Li Churen stand out. Do not miss this creativity and heritage celebration! Chanel, Dior, LV DREAM, and Van Cleef & Arpels are all creating touring luxury brand exhibitions. As flagship stores lose footfall and spend less per person due to online shopping, mobile experiences may be the next step in brand engagement. They offer unique, curated experiences that go beyond retail to attract and engage global audiences. Traditional stores are seeing fewer visitors and lower sales, as online shopping takes over. These immersive, mobile exhibitions are the answer, creating unique, unforgettable experiences that captivate consumers worldwide. The Breakdown: 🌍 Global Reach: Pop-up exhibitions allow brands to connect with audiences around the world without needing a permanent store. 🔄 Boosting Engagement: 78% of consumers are willing to pay more for immersive brand experiences (McKinsey). 📈 Market Growth: he luxury market hit a record €1.5 trillion in 2023, driven by a growing demand for luxury experiences (Bain & Company). Credit: Cartier All rights reserved to Cartier. #Cartier #LuxuryBrands #RetailInnovation #ExperientialMarketing #GlobalTrends #ExperienceDesign

What an incredible Holiday season ✨ Insanely proud to be apart of this incredible company, and the magic it creates 🌟 #ooh #oohadvertising #ad #advertising #experiential #experientialevents #mediasales #mediarelations #EIUM #toronto #torontoevents #advertisingagency #mediabuying #mediaplanning #mediaplanner #oohmedia #oohmarketing

The Goal Isn't GUCCI Bags. The Goal is a Passport Full of Stamps. ✈️🌍 In a world that often values material possessions and the latest trends, I have a different vision for my life. My dream isn't about accumulating designer bags or luxury items; it's about collecting experiences, memories, and stories from every corner of the globe. It's about having a passport that's overflowing with stamps, each one representing a unique adventure, a new culture, and a different perspective. When I think about the future, I don't envision closets full of high-end fashion. Instead, I see myself walking through bustling markets in Marrakech, hiking through the lush landscapes of New Zealand, savouring street food in Bangkok, and soaking up the history in Rome. I dream of sunsets on the beaches of Bali, the vibrant festivals in Rio, and the serene beauty of the Swiss Alps. Travelling is more than just a hobby for me; it's a passion, a way of life. It’s about stepping out of my comfort zone and immersing myself in the unknown. It's about the thrill of discovering new places, meeting people from different walks of life, and learning about their customs, traditions, and stories. Every stamp in my passport is a testament to the adventures I've had, the challenges I've faced, and the growth I've experienced. Each trip is a new chapter in my life story, filled with moments of awe and wonder, of joy and sometimes even hardship. But it's these moments that shape who I am and broaden my horizons. They teach me resilience, adaptability, and the true value of human connection. So here's to the dream of a passport full of stamps. Here's to the countless journeys ahead, the breathtaking landscapes yet to be seen, and the endless adventures waiting to unfold. Here's to a life rich with experiences, where every stamp tells a tale of discovery, transformation, and boundless curiosity. For me, the ultimate goal is not to have the latest designer handbag, but to have a wealth of experiences that I can cherish for a lifetime. The world is vast and full of wonders, and I want to see it all, one stamp at a time. 🌎✨ #Wanderlust #TravelGoals #LifeOfAdventure #PassportStamps #DreamBig #SeeTheWorld

Consider iconic brands like Dior, Coca-Cola, Helmet Lang, and Maison Martin Margiela. These household names didn’t rise to prominence overnight, but rather, they started from humble beginnings with a vision and a relentless drive to succeed. What these examples demonstrate is that greatness is not reserved for the privileged few, but rather, it is accessible to anyone with a dream and the courage to pursue it. Whether you’re starting a business, pursuing a creative endeavor, or striving for success in your career, remember that every journey begins with a single step. So, as you embark on your own path to greatness, take inspiration from the stories of Dior, Coca-Cola, Helmet Lang, and Maison Martin Margiela. Let their journeys remind you that success is not defined by where you start, but by the vision, determination, and resilience you bring to the journey. With passion as your compass and perseverance as your guide, there’s no limit to what you can achieve. So, dare to dream boldly, work tirelessly, and never lose sight of the incredible potential within you. Because, as history has shown us time and time again, the greatest achievements often arise from the humblest beginnings