E-commerce by NielsenIQ’s Post

Redefining Luxury?   Sales of second-hand fragrance have surged in Europe. With January being the key month for this trend, find out who is buying these pre-loved perfumes and where, in our latest NIQ infographic 

In the fragrance industry, a growing trend is the demand for personalized perfumes. Consumers are increasingly seeking custom-made scents that reflect their unique personalities and preferences. This trend is driven by a desire for exclusivity and individuality, as personalized fragrances offer a tailored experience that mass-produced perfumes cannot. The rise of personalized fragrances highlights a shift towards self-expression and luxury. Perfume retailers need to do their homework and adapt to this trend by offering personalized services and experiences to meet the evolving demands of their customers. #PersonalizedPerfumes #CustomFragrances #FragranceTrends #Arabianinternationalperfumes #scentune

Global Luxury Perfume Market: A Fragrant Future Ahead The Global #Luxury #Perfume #Market, valued at US$ 14.39 billion in 2023, is set to grow to US$ 20.65 billion by 2030, driven by a robust CAGR of 5.3%. Get Access To The Full Market Report: https://bit.ly/4diSny8 Key Highlights: Market Dynamics: The rise in personal grooming trends and increasing demand for luxury and exotic fragrances are propelling market growth. Enhanced consumer spending on premium fragrances, driven by higher income levels and improved living standards, is further fueling the market. Regional Insights: The Asia Pacific region dominates, with China, India, and Australia leading the charge. Notable brands such as Christian Dior and Bulgari Perfumes are making significant strides, capturing a substantial market share. Price Segmentation: The $100-$200 price range holds the largest market share, catering to consumers with higher disposable incomes. Continuous innovation within this segment is key to meeting evolving consumer preferences. Notable Developments: Chanel's introduction of unisex perfumes—Biarritz, Deauville, and Venise—reflects the evolving landscape and consumer demand for new and diverse fragrance offerings. Market Structure: The report provides a comprehensive analysis of the market's structure, including detailed competitive insights and strategic recommendations for stakeholders. #LuxuryPerfume #MarketResearch #FragranceTrends #GlobalMarket #ConsumerInsights #Innovation #LuxuryLifestyle

An Apparent Paradox. A Massive Distribution Cut by Bvlgari. Parallel With A Huge Sales Growth. Points of Sales Reduced by 75% Down to 6'000. For some markets like South Korea it meant exiting alltogether, for some time. This is the 'elevation' perfume strategy designed by Jonathan Brinbaum. It aims to be in the 'right places only', in line with the brand overall positioning and the perfume high-end product lines. The Allegra collection is building momentum and sales strength. Allegra means happy. By indulging into magnificent perfumes, perfume lovers are definitely happy. Bvlgari and his retail partners are extrovertly happy too. Italian emotions. Italian inspiration. No moderation. #magnifyformore #salesgrowth #businesstrategy #fragrancepremiumization #luxury #highendfragrances #distributionstrategy #asiaopportunities #retail #highendretail #markettrends #brandinnovation #fragrance CosmeticsDesign https://lnkd.in/eXdqG6Ks

If we define luxury and fashion in India including everything related to the wedding market, then we're talking about greater than $50 billion market per annum. However, if we're talking about the presence of international luxury brands in this market, it's less than $5 billion.

🌟 Luxury brands go above and beyond to maintain an aura of sophistication and luxury. The attention to detail in their products and marketing sets them apart from the competition. 🎩 Perfume brands, in particular, excel at creating an air of exclusivity through strategic partnerships and high-quality packaging. Chanel, for example, is known for collaborating with top celebrities to promote their fragrances. 💼 By carefully curating their image, luxury brands can attract a loyal customer base who values quality and prestige. The allure of owning a luxury item is not just about the product itself, but also the experience and status that comes with it. #luxurybrands #perfume #Chanel #exclusivity #marketing

𝗛𝗲𝗿𝗺è𝘀 𝗦𝗵𝗶𝗻𝗲𝘀 𝗶𝗻 𝗮 𝗦𝗰𝗿𝘂𝗳𝗳𝘆 𝗟𝘂𝘅𝘂𝗿𝘆 𝗠𝗮𝗿𝗸𝗲𝘁 "Catering to the superrich, who are the last to feel the pinch, helps Hermès in lean times. Luxury brands that target status-loving but not necessarily wealthy consumers are struggling as these buyers rein in extravagant purchases. Hermès isn’t immune to the trend: Its perfume and makeup business grew at less than half the rate of the group overall in its latest quarter. But these entry-level products contribute less than 4% of total sales, and demand for its other products is strong." https://lnkd.in/eJXaeJBt

In luxury beauty, challenger and niche brands are driving the growth – and the gap between these brands and the traditional legacy players is growing wider. New data from Kantar reveals the extent to which this is impacting prestige beauty in the UK, while this article also explores how adapting to, and surprising consumers is the winning ticket for all 🔥 Thank you to Kantar, WIZZ&CO, The Red Tree, Bvlgari, BIBBI PARFUM, Parfums de Marly for your fascinating insights 💡 https://lnkd.in/eBGP7Vxx

There is nothing that Vogue Business's Anusha Couttigane doesn't know about #luxury #fashion & #beauty, tomorrow at #NRF2024 we will all be a bit wiser too, as Anusha shares insights from the latest Vogue Business Index, a bi-annual study of the top 60 global luxury brands, driven by consumer research across 11 markets. https://lnkd.in/e9QNY9xz