“To stand out in B2B digital marketing, get back to your creative roots. We’ve fallen in love with tech platforms and analytics and have forgotten that the message and the creative drive the interaction. Not every ad needs to be super viral, but it needs to convey something different from the competition.” 💡- Christine Slocumb See what other #b2b leaders had to say. 👇 https://hubs.li/Q02MVhq40
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🔥 Ready to take your B2B marketing to the next level? Join us at #DEMAND2024, a virtual event hosted by Metadata, focused on sharing actionable insights and winning strategies! 📅 October 23rd 👥 10,000+ marketers 🏢 400+ brands 🎤 20+ sessions by G2, Chili Piper, Exit Five and more! 🎯 Speakers will cover everything from experimenting with new marketing channels to building effective demand generation strategies in a down economy. Our own Avishai Sharon will be speaking alongside other industry leaders, sharing insights on 2024 B2B buyer trends and GTM strategies for 2025. 👉 Register now: https://lnkd.in/gq9duEvW #B2BMarketing #ABM #AccountBasedMarketing #DemandGeneration #MarketingStrategy #GrowthMarketing #DigitalMarketing
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There’s a goldmine of opportunity in #B2B just waiting to be unearthed. But how do we strike it rich with creativity? Ipsos joins LinkedIn for the official launch of its B2B Marketing Benchmark report, which explores the trends, topics and themes defining the B2B sector. What’s top of mind for B2B brands right now? Where will budgets be spent? And what new technologies and tactics will we spend on? Listen in (available on demand). https://lnkd.in/eNCK_4iT Nick Mercurio
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There’s a goldmine of opportunity in #B2B just waiting to be unearthed. But how do we strike it rich with creativity? Ipsos joins LinkedIn for the official launch of its B2B Marketing Benchmark report, which explores the trends, topics and themes defining the B2B sector. What’s top of mind for B2B brands right now? Where will budgets be spent? And what new technologies and tactics will we spend on? Listen in (available on demand). https://lnkd.in/gKdvT-Zg Nick Mercurio
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Are you at the Association of National Advertisers Masters of B2B Marketing Conference? Don't miss this session featuring, Suzanne Kounkel, Global CMO of Deloitte, Laurence Newell, Managing Director, Americas of Brand Finance and Craig Duxbury, Global President of Stein IAS. Take a seat as they unpack key findings from the Global Most Valuable B2B Brands Index, exploring how brand value and strength impact the B2B marketing landscape. #B2B #B2BMarketing
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Qualitative Research Consultant/Moderator at Ipsos UU | Passionate Listener | Kid/Tween/Teen Specialist
There’s a goldmine of opportunity in #B2B just waiting to be unearthed. But how do we strike it rich with creativity? Ipsos joins LinkedIn for the official launch of its B2B Marketing Benchmark report, which explores the trends, topics and themes defining the B2B sector. What’s top of mind for B2B brands right now? Where will budgets be spent? And what new technologies and tactics will we spend on? Listen in (available on demand). https://lnkd.in/dYB9d4m4 Nick Mercurio
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📢 February 29, 9am: Investing in B2B Brand-Building using B2C Brand Strategies 📢 What can B2B marketing leaders learn from their B2C counterparts? In this virtual session, our experts explore the common blockers B2B teams face in their #brandbuilding, and what to consider when translating B2C approaches to a B2B audience - including: ✅ The common differences between B2C and B2B approaches to brand-building. 📲 The most popular B2C strategies that we can leverage in B2B brands. ✍️ Key challenges and practical guidance for applying these strategies with your business. 🗣️ Q&A with our experts. Reserve your spot here 👉 https://lnkd.in/e4AQNBHz Speakers 📣 Louise Reid, Managing Director, The Scott Partnership Ltd Becky Holland, Founder & CEO, BH&P (Becky Holland & Partners) Charlotte G., CEO, Ice.Blue.Sky Paul Roberts, Director of Media & Ad Tech, NERVE Peter Lowes, Co-Founder & Managing Director, Present Works #b2bmarketing #b2bstrategy #marketingstrategy #thegonetwork
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There’s a goldmine of opportunity in #B2B just waiting to be unearthed. But how do we strike it rich with creativity? Ipsos joins LinkedIn for the official launch of its B2B Marketing Benchmark report, which explores the trends, topics and themes defining the B2B sector. What’s top of mind for B2B brands right now? Where will budgets be spent? And what new technologies and tactics will we spend on? Listen in (available on demand). https://lnkd.in/ggXnYtxV Nick Mercurio
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Vice President, Creative Excellence at Ipsos North America | Advertising Insights Expert | Trusted Advisor
There’s a goldmine of opportunity in #B2B just waiting to be unearthed. But how do we strike it rich with creativity? Ipsos joins LinkedIn for the official launch of its B2B Marketing Benchmark report, which explores the trends, topics and themes defining the B2B sector. What’s top of mind for B2B brands right now? Where will budgets be spent? And what new technologies and tactics will we spend on? Listen in (available on demand). https://lnkd.in/gFtkswyP Nick Mercurio
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There’s a goldmine of opportunity in #B2B just waiting to be unearthed. But how do we strike it rich with creativity? Ipsos joins LinkedIn for the official launch of its B2B Marketing Benchmark report, which explores the trends, topics and themes defining the B2B sector. What’s top of mind for B2B brands right now? Where will budgets be spent? And what new technologies and tactics will we spend on? Listen in (available on demand). https://lnkd.in/e-_66-bp Nick Mercurio
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There’s a goldmine of opportunity in #B2B just waiting to be unearthed. But how do we strike it rich with creativity? Ipsos joins LinkedIn for the official launch of its B2B Marketing Benchmark report, which explores the trends, topics and themes defining the B2B sector. What’s top of mind for B2B brands right now? Where will budgets be spent? And what new technologies and tactics will we spend on? Listen in (available on demand). https://lnkd.in/evGUdvy7 Nick Mercurio
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