Co-op Media Network’s Post

With the ongoing focus across #groceryretail to win in the battle of #retailmedia some great insights from the team Grocery Dive into the latest innovative approach from leading #usa retail Albertsons Companies and Rokt expanding the reach, will be interesting to see how quickly others follow #foodanddrink #grocery #retail #australianretail #media #ukretail #customerexperience #privatelabel #ecommerce #digital #marketingstrategy #advertising https://lnkd.in/e_Bkb6gg

Great to see my friend and former colleague, Mark Rose, featured in today's AdExchanger! His take on the low concentration of brand spend in the mid and long-tail retailer segments is insightful. According to Mark, this could pose an existential threat to grocery businesses and negatively impact local communities. Check out the article here: https://lnkd.in/gp-x3dTa

Fascinating and encouraging results from Co-op on sales impact of in store retail media in the convenience channel: 💡 12% brand sales uplift in Co-op stores for one of their test categories, beer (the marketed brand being a global player so this is a significant effect!) ⚡ And perhaps the more fascinating result... 3% brand sales uplift IN SURROUNDING STORES The latter talks to the potential for memorable and relevant brand activation to drive sales on future shopping trips in different retailers (thereby having an effect higher up the brand marketing funnel than is more typically attributed to in store activation). The size of a typical convenience store and the shorter duration, more 'heads up' approach to shopping we often see in this channel is thought to have given the activation a greater chance of being seen, processed and remembered by shoppers in this channel vs. others... combine this with the high level of cross-shopping between a convenience outlet and neighbouring supermarkets (which offer larger pack sizes), and there is a really strong case here for activating in this channel. Of course this is one case study... so my curious nature wonders about the degree to which the campaign idea, creative design and execution will have had a positive impact on the results. Get those things wrong, and future campaigns may not achieve such stellar results, but clearly the potential is there. Good stuff!! #shoppermarketing #shopper insights #icshoppers

I came across a thought-provoking article that delves into the intricacies of price marketing strategies in the retail sector. While price-matching initiatives are commonplace among retailers, it's imperative to conduct meticulous calculations before implementation. To consumers, "price-matching" often signifies a commitment from the brand to offering the best value. However, behind the scenes, it can have both positive and harmful effects on a brand's reputation. Take Asda, for example, whose price match campaign may inadvertently signal to consumers that competitors such as Aldi and Lidl offer better prices, potentially undermining brand loyalty. Conversely, Tesco and Sainsbury have touted significant success with their price match schemes, illustrating how the same strategy can yield diverse outcomes. This shows the importance for marketers to conduct thorough analyses and calculations before taking action. These should encompass the brand's status quo and how proposed initiatives may impact execution. Furthermore, detailed planning is crucial for introducing schemes effectively and aligning them with overarching marketing strategies. In essence, the article underscores the need for strategic foresight and calculated decision-making in price marketing endeavors. By carefully weighing these factors, marketers can optimize the benefits while mitigating potential risks associated with price-based promotions. #marketing #retail #pricingstrategy

Aldi At Early Stages Of Developing Retail Media Network 9th January 2024 Aldi has reportedly started developing a Retail Media Network (RMN) that could be rolled out across its global operations. According to trade publication The Grocer, the discounter has formed a “centre of excellence” for the project in London to work on the “development of a world-class media and advertising operation within the ever-changing grocery sector”. Plans are said to be at an early stage, with Aldi starting to recruit media analysts and experts ahead of the “creation, launch and rollout” of an RMN. The Grocer’s report reveals that Aldi is currently seeking an International Retail Media Analyst for the project. They will report to Mark Hardy, who was promoted to the role of International Retail Media Manager in November, to lead what he described as a “super exciting project”. The job listing states that the successful candidate will be “shaping the strategy for the development of the Aldi Retail Media Proposition across online, in-store channels, and in multiple countries”. Retail media has boomed in recent years, with the all big four grocers in the UK now operating RMNs and generating significant extra income. NamNews implications: *. Great idea, only problem being Retail Media depends on First Party Data * and Aldi does No have a loyalty card.. *. Thereby the first step is introduce one *. Fast! *. Then add brands asap ( perhaps 50/50 brands and surrogate label ) * and the add media selling skills to a buying organisation…. * all by tomorrow! * We have to keep in mind that Retail Media is too big an opportunity to miss.. * i.e. any retailer not accessing its fair share of Retail Media will lose share... *. ( Goes without saying: a great opportunity for a way into Aldi by branded suppliers…)

How big is big? Bigger than tv apparently. This is a bold but probable claim from Tesco; I bet many CPGs won't be prepping for such a bold move in their marketing budgets! Many brands are still unsure what Retail Media can do for them or how to make them do it. One of the challenges is that there are many equally important stakeholders to consider unlike for other types of media like tv (ie shopper; retailer; brand). Our Daedal Retail Media experts are drawn directly from those stakeholder groups so why not make a big bold move and talk to us about unlocking Retail Media for your brand right now? #retailmedia #stakeholders #retailers #brand #shoppers #ejbp https://lnkd.in/e4rfAQfh

Retail media is having a moment. With a projected spend of £121.1bn this year, it’s clear that brands are flocking to this channel to connect with customers at the crucial point of purchase. This explosion is driven by several factors: * Data-driven insights: Retailers possess unparalleled customer data, enabling hyper-targeted advertising. * Customer experience: Seamless integration of ads within the shopping journey can enhance the overall experience. * Increased competition: As more retailers enter the space, competition for ad inventory will rise, driving innovation. The surge in retail media spend signifies a fundamental shift in digital advertising. It's no longer just about capturing attention; it's about meeting customers where their wallets are. This brilliant article from the Retail Gazette highlights how Asda, Sainsbury's, Morrisons, Tesco, Co-op and Currys plc are changing the game! #retailmedia #digitaladvertising #ecommerce #retail #marketing #customers #data #CX

Interesting moves Colin Lewis. This is great for Ocado Retail and I'm interested to see how the customer experience will play out - especially given the existing sophisticated checkout journey of offers, completion, cross-promotion, substitution etc. Exhaustive and exhausting ;) Any insight on how/whether this links with Ocado Group and Ocado Technology so that the capability can be deployed for their global clients? If offered to their clients, will the service integrate or extend to InStore #retailmedia too?

Smaller grocery retailers have been proving this year that the right retail media partnerships can bring in the same advertising partners as their national competitors and also help them tap into the same technology. https://lnkd.in/epZY-qAc #grocery #retail #retailmedia

Start to think of retail media networks as b2b brands in their own right. Interesting study by Co-op Media Network and Circana illustrates how media brands are built – insight, proving effectiveness and a clear positioning – in this case around the convenience retail audience and the influence convenience shopping has on our relationship with brands and #fmcg innovation. Not to mention consistently strong b2b PR. The study shows Co-op Media Network is not just delivering sales uplift in Co-op stores but in retailers around them, proving its network impact on the audience is longer lasting and adds value beyond the immediate purchases made. #advertising #thoughtleadership #b2bpr #marketing #media #retailmedia #retail #b2bmarketing #innovation https://lnkd.in/d3aPgAUY