Cyd Connects’ Post

Greenwashing versus Greenhushing! Ever worried you might be saying the wrong thing- so instead you say nothing at all? I know the feeling - I use to be greenwasher before I worked in sustainability. Want to learn how to navigate sustainability communications? Join Juliet Fallowfield and I this Friday where we will share tips and answer and questions. London friends join us IRL in Soho Works White City or virtually link below. #greenwashing #greenhushing #sustainability #bthechange

In recognizing Earth Day, it is noteworthy to emphasize sustainability through public relations practices. Tony DeFazio, founder and principal of Sustainable PR, has noticed brands and their products conform to greenwashing. Greenwashing is when professionals guide the public to believe they are working toward helping the environment, but it is really all for appearances. Other agencies like FINN Partners have implemented principles of sustainability communications to ensure that their brand, clients and output are not only genuine - but sustainable. To learn more, check out this article by Platform Magazine bit.ly/3Vs1NkT. 🌎 #EarthDay #Sustainability #Environment #Greenwashing #PlankCenterPR #PublicRelations

We've published the first Greenwashing Index for H2 of 2023. It's an analysis of the frequency by which 'greenwashing' is mentioned in the UK media and the stories that are responsible for each spike in coverage: https://lnkd.in/ePsA2eqG #greenwashing #esgcomms

Get the green claims guide! There are some key things you can do that will help to ensure your green claims are credible and robust, have a read of the guide below. 👉🏻 If you're interested in more sustainability communication tips and insights, give the Millie Taylor Sustainability page a follow! #Communication #Marketing #GreenClaims #SustainabilityCommunications #EnvironmentalClaims #Sustainability #Greenwashing #Greenhushing

So... today I have been thinking about "greenwashing" in all its forms and I wondered what are your 'favourite' worst examples? I'd love you to share... #greewashing #greenhushing #greenlighting #greenrinsing #greencrowding #greenlabelling

PR | As PR professionals, maintaining integrity is key. But what happens when sustainability claims fall into greenwashing territory? 🌿 Learn how to identify and avoid these pitfalls to safeguard your brand's reputation. 📉  https://lnkd.in/e4iS-3qq #greenwashing #prtips #pr #sustainability

Green claims or environmental claims are statements made by companies about their products, services, or overall operations that give the impression of having a positive or reduced environmental impact. ➡️ Here are 5 key rules to follow when considering your wording around green claims. ___________ Millie Taylor Sustainability's vision is to make sustainability the norm in business, not just a nice-to-have. We do this by empowering businesses to tell authentic sustainability stories that build brand loyalty and trust 👋🏻If you need support in making green claims, send an email to info@mtsustainability.co.nz #GreenClaims #Greenwashing #Greenhushing #Marketing #Communications #Business #EnvironmentalClaims

How many times does 'greenwashing' get mentioned in the media each month? I can tell you that mentions soared by 50% from Jun-Dec 2023, and I can tell you the news stories that drove this. We've been tracking mentions of 'greenwashing' every month since June 2023 and have written up our findings. Follow the link to find out more: https://lnkd.in/eRYk_dqr #esg #esgcomms #bcorp #reputationmanagement

Your environmental holiday campaigns will fall flat! Yep, it's true. Without a genuine dedication to sustainability, or worse, if your business has a negative impact on the environment, people will perceive your Earth Day or Environment Day promos as insincere or manipulative. But hey, we trust that you're aligned with Claspo's values and committed to being transparent with your audience, right? So, dive into our latest article via the link in the comments for ideas on how to authentically align your campaigns with planet-friendly initiatives (with a little help from Claspo, of course). What are you doing to make the world a better place? Let us know below. 

Greenwashing is not always done on purpose. Sometimes marketing claims are misleading because they lack detail and clarity.  Often times it is due to lack of knowledge on the part of the marketer.   This article by Clark Hill highlights interesting greenwashing cases against Keurig Green Mountain and Canada Goose. Don’t let your company be the next target!  You can maintain your "weed free" reputation by investing in a risk monitoring platform like Softly Solutions. #greenmarketing #greenclaims #environmentallyfriendly #ecofriendly #nontoxic #advertisingandmarketing https://lnkd.in/dKrnyk4W