Thank you Ad Age & Lindsay Rittenhouse
As the co-founder of DANG I believe we're on the precipice of a new era in marketing - one where specialized, forward-thinking organizations like ours will be essential for building meaningful connections with the next generation of consumers.
The industry is seeing a surge of new agencies popping up, and the ability to truly understand and authentically engage in a nice offering will be what sets the true leaders apart. We created DANG to fill a critical gap we see in the market - providing the holistic, business-first approach needed to propel growth in this rapidly evolving landscape.
Traditional organizations often default to siloed, outdated tactics. In contrast, we take a trust-based advisory role, going upstream to identify core challenges and deliver bespoke creative solutions. The future belongs to those who can speak the language of the next generation of buyers. Are you ready to break free from the status quo and connect with them in a meaningful way? DANG is here to help lead the way.
Shruti Dang
Major Innovation Alert: I'm thrilled to share news of a groundbreaking partnership that marks a significant leap in the evolution of streaming television advertising.TelevisaUnivision and Transmit are joining forces to unveil a first-of-its-kind vertical video advertising feature, transforming the landscape of creator-driven content in the OTT space (pun intended).
At the heart of this partnership is a shared vision to innovate and push boundaries. TelevisaUnivision, a titan in Spanish-language media, and Transmit, a leader in advanced advertising technology, have co-developed a unique ad format that integrates vertical social video ads with live events and premium content. This innovation allows for a seamless experience, bringing the vibrancy and engagement of social media directly to streaming television.
What does this mean for creators, advertisers, and OTT platforms? It's a game-changer. Creators will see their content amplified across TelevisaUnivision’s vast network, reaching wider audiences and creating new opportunities for engagement. Advertisers will be able to harness the power of social media in a streaming environment, driving brand relevance and viewer connection like never before. And for OTT platforms, this represents a leap forward in delivering dynamic, engaging, and relevant content to viewers.
We at Transmit want to express our profound gratitude to our partners at TelevisaUnivision for their pioneering spirit and dedication to innovation. This partnership not only exemplifies the power of collaboration but also sets a new standard for what is possible in the realm of streaming television advertising.
Let's continue to dream big, innovate relentlessly, and create experiences that enrich and inspire. Here's to shaping the future of digital storytelling together.
If you're interested in learning more, feel free to slip into my DM's:)
#StreamingVideo#SportsMarketing#CreatorEconomy#SocialMedia
Partner & Head of Development at Mischief | GQ 20 Most Creative Companies in the World | 5x #1 Agency of the Year | Agency Comms Team & New Biz Team of the Year 22, 24 | Fast Co Most Innovative Agency 22, 23, 24
2023 by the numbers (and so on and so forth) for Mischief @ No Fixed Address:
⚡️ Adweek’s US Agency of the Year
⚡️ Campaign US #1 Agency of the Year (for the second year running)
⚡️ Effie’s Most Effective US Indy Agency
⚡️ Ad Age #3 A-List
⚡️ Fast Company’s Most Innovative Ad Agencies of the Year
⚡️ 16 new brands added without a pitch
⚡️ +250 new biz opportunities (96% decline rate)
⚡️ +50 campaigns launched (around 2,000 total assets globally)
⚡️ 100% client retention
⚡️ 98% staff retention
Every year at Mischief is a blink-hard-and-rub-your-peepers kinda year.
Year four is already teed up to bring even more heat, which is not hard to believe when you see the weirdly-mega talent we’re home to.
❤️
Commercial Fleet Wrap Company in San Diego: Turn Your Fleet into a Moving Billboard
Commercial fleet wraps are a powerful and effective way to promote your business and reach a large audience. At Commercial Fleet Wrap Company in San Diego, we offer a wide range of fleet wrap services, from full vehicle wraps to partial wraps, to help you create a custom wrap that will make your fleet stand out from the competition.
Our team of experienced professionals will work with you to create a wrap that meets your specific needs and budget. We use only the highest quality materials and our wraps are backed by a satisfaction guarantee.
Here are just a few of the benefits of using commercial fleet wraps:
Increase brand awareness: A well-designed fleet wrap will turn heads and get people talking about your business.
Generate leads and sales: Commercial fleet wraps are a great way to promote your products or services and drive traffic to your website or business.
Protect your vehicles: Commercial fleet wraps can help to protect your vehicles from the elements and wear and tear.
Affordable advertising: Commercial fleet wraps are a relatively affordable way to advertise your business, especially when compared to other forms of advertising such as television or radio.
If you're looking for a way to promote your business and reach a large audience, contact Commercial Fleet Wrap Company in San Diego today for a free consultation. We'll help you create a custom wrap that will turn your fleet into a moving billboard.
Call us today or visit our website to learn more.
A Super Bowl 2024 ad costs $7 million dollars. No, not, for a 60-second ad; that's $7 million for a 30-second spot. Every year I pick my favorite Super Bowl ad and talk about why it was my favorite. I'm not even going to watch them this year.
It's American Airlines who wins Blue2 Media's soon-to-be award for the best use of the Super Bowl in self-promotion.
"What did they do," you ask?
Some clever marketing person (I wish it was me, and I hope that American Airlines tells us whose idea it was. I would bet $7 million if I had it that it was a 'she.') said, "Let's name the flights we are adding from Kansas City to Vegas after numbers that mean something to the world of Taylor Swift and football, and those they celebrate around it." Flight 1989 (Taylor Swift's most successful album name) is already sold out. Yes, I checked. And of course, there is a flight for Kelce's jersey number (Flight 87), and also other celebrated player's numbers.
No official press release was put out by AA, but in a statement they did say...
"The excitement surrounding this year's sporting events has never been greater. You could say that after tonight's games, we are in our football era, and we are thrilled to provide additional direct flights from Kansas City to Las Vegas. To our customers who are huge sports fans, look what you made us do."
The result? Advertising history. The biggest bang for no buck is my take.
Well done, American Airlines. Well done.
--Christine Merser, Managing Partner, Blue2 Media
#SuperBowlLVIII#SuperBowl#SuperBowlAd#AmericanAirlinesLas Vegas Super Bowl LVIII Host Committee
Commercial Fleet Wraps: Turn Your Fleet into a Mobile Billboard
Your commercial fleet is one of your most valuable assets. It's how you get your products and services to your customers, and it's also a great opportunity to promote your brand. With commercial fleet wraps from [Company Name], you can turn your fleet into a mobile billboard that reaches a large audience wherever you go.
We offer a wide range of commercial fleet wrap services, from full vehicle wraps to partial wraps and decals. We use only the highest quality materials and our wraps are backed by a satisfaction guarantee.
Here are just a few of the benefits of using commercial fleet wraps:
Increase brand awareness: Well-designed commercial fleet wraps will turn heads and get people talking about your business.
Generate leads and sales: Commercial fleet wraps are a great way to promote your products or services and drive traffic to your website or business.
Protect your vehicles and assets: Commercial fleet wraps can help to protect your vehicles and assets from the elements and wear and tear.
Affordable advertising: Commercial fleet wraps are a relatively affordable way to advertise your business, especially when compared to other forms of advertising such as television or radio.
If you're looking for a way to promote your business and reach a large audience, contact Today for a free consultation. We'll help you create custom fleet wraps that will make your business stand out from the competition.
Call us today or visit our website to learn more.
Prepare for a saucy marketing masterpiece, almost as tasteful as my last name - Hein-z! 🍅✨ Just stumbled upon this gem by Heinz, and trust me, it’s more than just ketchup-ing with creativity! 😄
📽 : https://lnkd.in/gDyUtVw7
This is AMAZING because..... (drum roll)
1️⃣ Creativity Unleashed: Heinz has taken a bold step away from the conventional corporate approach, embracing a creative, fun, and authentic style. This video isn't just about their product; it's a celebration of the creative process, making it relatable and engaging for a broader audience.
2️⃣ Humanizing the Brand: By showcasing behind-the-scenes moments and bloopers, Heinz has humanized their brand. It's not just about the ketchup; it's about the people behind it, their passion, and the joy they find in their work. This builds a stronger connection with the audience.
3️⃣ Entertainment Value: In a world flooded with content, Heinz has successfully cut through the noise by delivering content that isn't just informative but also entertaining. The humor and creativity in the video make it shareable, increasing its potential to go viral (which it CLEARLY did!)
4️⃣ Encouraging Engagement: The call-to-action to like, share, and comment encourages audience participation. By inviting viewers to share their favourite moments or inspired ideas, Heinz is fostering a sense of community and turning the video into a conversation starter.
5️⃣ Multi-Platform Appeal: The content is versatile enough to resonate on various platforms. Whether you're watching on YouTube, sharing on LinkedIn, or discussing on other social media, the video's universal theme of creativity and fun makes it adaptable and appealing across different audiences.
6️⃣ Positive Brand Association: Instead of pushing a product, Heinz is associating its brand with positive emotions. When people think of Heinz after watching this video, they're likely to connect it with creativity, joy, and a lighthearted approach - a fantastic shift in brand perception.
Heinz has NAILED it by breaking away from the conventional marketing mold. This video is not just an advertisement; it's a delightful experience that leaves a lasting, positive impression. Kudos to Heinz for turning marketing into a joyful celebration! 🎉👏
#MarketingMagic#HeinzInnovation#CreativityWins#marketing#innovation#technology#digitalmarketing#socialmedia#motivation#promotion#optimization#Creativity#marketers#brandmanagement#branding#brandstrategy#consumerbehaviour#blogging#leadership#cpgbrands#cpgmarketing#b2cmarketing#advertising#contentmarketing#ketchup
Thank you WKYC Studios#MattRascon for showcasing the innovative #adstrategy by #UnitedAirlines and #DestinationCleveland
Brilliant Strategy by United Airlines
The Super Bowl is advertising’s biggest night,” said Maggie Schmerin chief advertising officer at United Airlines. “We really wanted to have that inspirational message to get people excited — really the fans of the 30 other teams that aren’t in the game.”
“A place like Destination Cleveland to be on a global stage with a very aspirational message, inviting visitors to see for themselves is pretty powerful,” Mike Jackson said.
Before Michael A. Jackson taught advertising at Kent State University University, he was employed at companies like Pepsi and General Motors. The latter is where he worked on Super Bowl ads.
“The stage is open to whomever who can obviously afford to spend $7 million for 30 seconds, but more importantly for someone like Destination Cleveland, it can literally serve as the centerpiece for a yearlong campaign,” he said.
“It’s very expensive but I think the value is there when you look at the global nature, and then you add the streaming component to it and it’s just amazing.”
https://lnkd.in/gSGzCkxWCanvas WorldwideJason Croddy#brilliantKent State University College of Communication and Information (CCI)United AirlinesMaggie Schmerin j
Enter the Lions' den 🦁
Last week was the Cannes Lions International Festival of Creativity, the largest gathering for those who work in creative communications, advertising and related industries. The week-long event celebrated the best in advertising with the Lions awards and educated attendees with talks on industry trends. Some of the key branding takeaways:
🤖 AI is here to stay
Artificial intelligence and its impact on the industry was heavily discussed with many brand activations at the festival involving the usage of AI. While some talked about the capabilities that allowed for better work, others talked about the pitfalls such as the lack of diversity in AI-generated images.
🤝 The business case for inclusivity
Due to diversity fatigue and culture wars, many companies have begun defunding their diversity, equity and inclusion efforts. However, one panel at the festival highlighted the commercial benefits of more progressive advertising, citing it helps brands sell more and retain customers.
⚖️ Brands can’t shy away from politics
Sessions highlighted the importance of brands getting involved in politics. According to Research Live, 60% of consumers buy brands based on their politics.
🎨 The power of the creator economy
This year was the first time the festival included a Creator Pass, an initiative designed specifically for content creators to learn about the advertising industry. Simon Cook, the CEO of Lions, acknowledged the major contributions influencers have had in advertising and the potential growth of the creator economy. Creators with a real connection to their audience are who brands should be partnering with, not necessarily the biggest names.
🏎️ Embrace the now
The “Coors Lights Out” ad campaign, born from a pure accident that went viral, was a Lions Award winner. Shohei Ohtani, a baseball player, damaged a billboard featuring a Coors Light ad with a foul ball, and within 48 hours, Coors responded with a special edition can that replicated the damaged ad. Brands should be moving fast to capitalize on what’s happening in culture.
Want to learn more about the Cannes Lions Festival? Visit canneslions.com
📸 Contagious
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#canneslions#cannes#branding#globalbranding#brandingcontent#brandingmanagement#strategicbranding#brandingforbusiness#professionalbranding#brandingstrategies#svanyc#mastersinbranding#svamastersinbranding#svamib#schoolofvisualarts#sva#svabranding#branding#gradschool#mpsbranding
Want to boost your sales and reach new audiences? Look no further than the power of the VIZIO Home Screen!
Check out how one beverage brand successfully increased sales among new consumers by partnering with VIZIO for a targeted Home Screen campaign during Hispanic Heritage Month. https://lnkd.in/gS2yVhJ4
