Derrick Hicks’ Post

I could talk about product positioning all day. Good product positioning makes it easy for buyers to see themselves, their routines, and their goals reflected in what you're offering them. Sometimes it's shifting your product positioning from "what we do" to "what we do for you". What a dream getting to meet and talk with Daniel Murray of The Marketing Millennials podcast about: ➡ Creating product positioning that resonates (and how we think about it at Recharge ➡ Sustaining brands in the routine economy ➡ Why your first marketing hire should be a product marketer, and more Check out the full episode ✨

"If you're not spending a quarter of your energy and marketing budget on building your #brand and increasing your brand awareness... you're really building a dying business." Vibhor Kapoor joined The Marketing Millennials podcast to talk about the importance of full-funnel #marketing in 2024. 🎙️ Listen to the podcast: https://spoti.fi/3xg1nnI #adroll

Your marketing strategy will scale when you stop viewing it through the lens of the channel but through the lens of the market. All you have to do is market with the people that already have the relationships. Just like Peter Caputa in Databox did. He didn’t have a partner division. He had a Content Marketing team of three people. Together they built a fully profitable company and achieved a million hits on their website without spending a dime. The key? They marketed with 2k agencies. Their voice was amplified by surrounding their customers with the people they trusted. It’s all about marketing together! And just like Daniel Murray, founder of The Marketing Millennials says, “The key to marketing is to find ways to work smarter not harder, and find ways where distribution lies. There are many ways of distribution out there, and one of the best ways is through partners.” Listen to the full The Marketing Millennials Podcast episode with Daniel Murray and Jared Fuller to learn how to work smarter, not harder, in your marketing efforts and leverage underinvested channels for maximum success. 👇 https://lnkd.in/g-F8Pwqg

How do I monetize? The question every podcaster asks. Join us as we explore the different paths to monetizing your podcast. In this session, we’ll dive into strategies, techniques, and practical tips for monetizing. Discover a variety of monetization methods, from advertising and sponsorship to affiliate marketing, merchandise sales, and premium content offerings. Learn how to identify the monetization strategies that align with your podcasting goals, audience demographics, and content niche, and explore creative ways to monetize your podcast without compromising on quality or integrity. We will discuss a variety of strategies to actively engage your audience in a way that supports your unique business and podcasting goals. Through interactive discussions and practical examples, you’ll gain insights into tailoring engagement strategies to your podcast’s niche and audience preferences. The Grand Podcasters Group is a place where podcasters (and those who want to start a podcast) can connect to share value, makes an impact, and reach a large audience through community. Date: October 8, 2024 9:30 am – 10:30 am PDT 12:30 pm – 1:30 pm EDT 5:30 pm – 6:30 pm BST (UK) Location: Zoom (Please invite your friends, non-members may attend 2 Grand Connections for free.) REGISTER AHEAD : https://buff.ly/4eBldtO #podcast #podcastmonetization #monetization #networking #businessnetworking #smallbusiness #connections #businessconnections #networkingtips #grandconnection

Welcome to the next treasure trove in this week's #EditorPicks series, where we delve into the depths of Out-Stream Podcast Promotion. Out-Stream Podcast Promotion involves showcasing your podcast through ad creatives embedded across various online platforms, such as websites, mobile apps, social media feeds, and video channels. Unlike in-stream ads that play within another podcast episode, these ads seamlessly integrate into content feeds, expanding your reach. ✅Targeted Reach: Platforms like Facebook Ads and Google Ads offer advanced targeting options, enabling you to connect with listeners based on demographics, interests, and online behavior. This precision ensures your podcast reaches the right audience, maximizing engagement. ✅Visual Appeal: Out-stream ads can feature captivating visuals and engaging snippets of your podcast audio, designed to grab attention and entice potential listeners. This visual strategy helps in creating a memorable impression that encourages clicks and listens. ✅Measurable Results: Out-stream advertising platforms provide comprehensive analytics, allowing you to monitor impressions, clicks, and conversions. This data-driven approach helps in refining your campaigns for the best possible return on investment. Keep your snorkel ready for the next post, where we'll unearth more insights on the strategic blend of organic and paid strategies in the podcast marketing framework. #PodcastMarketing #OutStreamAds #PodcasterTips

The Impact on Advertising: For advertisers keen on reaching engaged and attentive audiences, podcasts represent an invaluable platform for targeted marketing initiatives. With listeners often displaying high levels of brand loyalty and receptiveness to endorsements from trusted podcast hosts, the medium offers a unique avenue for authentic and impactful advertising experiences. In 2024, podcast advertising continues to flourish, aided by the medium's growing popularity and effectiveness in driving consumer action. According to industry insights, podcasts ads generate impressive conversion rates, with dynamic ad-insertion technologies enabling precise targeting based on listener preferences and demographics. The podcasting medium has transcended its niche origins to become a mainstream cultural phenomenon. With a diverse audience spanning various age groups, genders, and interests, podcasts offer advertisers an unparalleled opportunity to connect with engaged listeners in an authentic and impactful manner. As the podcasting landscape continues to evolve, one thing remains certain – the enduring appeal of this medium as a platform for storytelling, education, and entertainment. To learn more go to modernstoa.co #business #ads #modernstoa #podcasts #podcastadvertising

Vetting podcasts is one of the most time-consuming and necessary parts of my work--here's (part of) my process: 1. Look at Renewal Rates (use a tool like Podscribe). Brands don't renew on what doesn't work for them. Look specifically at comparable brands that are renewing. If I'm buying for a vegan food brand, I don't care that Shopify keeps rebuying... 2. Look at audience demo data. I do this second because audience demographics are misleading sometimes--not always the best way to determine the right show. 3. Look at engagement rates (reviews to downloads rate). This is a good sign of an engaged audience vs. an unengaged audience (Tom Alush wrote something about this regarding YouTube and it's no different in Pod)--we call it internally the "Goldmark Ratio" after Bryan Goldmark who did the groundwork for identifying the proper ratio. 4. Look at host controversy. This gets overlooked easily, but doing a good google search on the host can save you a headache by accidentally sponsoring a creator on social trial... 5. Look at/negotiate rates (does it seem to line up with your other vets?) There are other steps you can take, but if you do these 5 you'll be on your way to making smarter buys.

🎙️ 𝐖𝐡𝐲 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐒𝐡𝐨𝐮𝐥𝐝 𝐁𝐞 𝐘𝐨𝐮𝐫 𝐍𝐞𝐱𝐭 𝐏𝐚𝐢𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 🚀 Looking to level up your advertising game? Here are 4 compelling reasons why podcast advertising deserves your attention: 1️⃣ 𝗘𝗻𝗴𝗮𝗴𝗲 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀: Reach listeners in a more intimate setting, fostering deeper connections and higher engagement rates. 2️⃣ 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗥𝗲𝗮𝗰𝗵: Laser-target your ideal audience based on niche interests, demographics, and listening habits for maximum impact. 3️⃣ 𝗕𝗿𝗮𝗻𝗱 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆: Leverage the authenticity and credibility of podcast hosts to seamlessly integrate your brand message into engaging content. 4️⃣ 𝗥𝗢𝗜 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹: With growing listener numbers and proven conversion rates, podcast advertising offers a promising return on investment for savvy marketers. Ready to harness the power of podcast advertising? Let's chat about how it can elevate your marketing strategy! 🚀🎧 #PodcastAdvertising #MarketingStrategy #thoughtleadership #businesspodcast

Thrilled to be invited along with Dana Keilman to join Bigeye's podcast "In Clear Focus" with Adrian Tennant and discuss the NextGen Consumer, #OlderAdults and the massive, but untapped, opportunity for brands among #50plus consumers. We believe brands need to re-think the way they grow and which consumers they should be targeting. In the podcast, we'll discuss the growth opportunities in the 50-plus market, the Morning Light Strategy approach and framework, and share some tipds on how brands should be thinking about innovation, creative development, and media planning for the #50plus consumer. Listen on Spotify, Apple or on the link below! #marketing #marketingpodcast #thefutureisold #agingpopulation #activeadults #seniorliving #agetech #mrx #mrxpros #advertising #innovation #cpg #travel #seniors #marketingresearch #consumerinsights

Join BPI President Jim Kraus alongside host Will Whitham on the CMO Convo Podcast by CMO Alliance as they explore the evolution of buyer personas in modern marketing. Discover: • The limitations of demographic-focused buyer personas. • The importance of decision and behavior-based personas. • Strategies for understanding market decisions and behaviors. Jim shares valuable perspectives on adapting buyer personas to better meet current market demands. This discussion is essential for marketers looking to refine their approach and achieve greater impact. Tune in for insights on crafting effective, modern buyer personas: https://bit.ly/3TmlKrD