Jen Gray’s Post

"If you're not spending a quarter of your energy and marketing budget on building your #brand and increasing your brand awareness... you're really building a dying business." Vibhor Kapoor joined The Marketing Millennials podcast to talk about the importance of full-funnel #marketing in 2024. 🎙️ Listen to the podcast: https://spoti.fi/3xg1nnI #adroll

I was recently a guest on the The Marketing Millennials podcast with Daniel Murray. We talked about: - Why there's never been a better time to be a creator - How marketers can partner with creators as a marketing channel - The power of building a personal brand and tips for getting started - And so much more Check it out and let me know what you think! https://lnkd.in/gNGBkVKF Ready to become a creator? Get started for free with ConvertKit.

"What’s the buzz, tell me what’s a-happening … " Word of mouth - it’s always been a thing. Surveys show it's an important part of the purchase journey. Marketers talk about it. A lot. But when consumers say they heard about something or decided to purchase because of 'word of mouth' does that mean what marketers think it means? To consumers, 13 - 39 word of mouth is more than words going from actual mouths into physical ears. For young consumers today anyone, saying anything, anywhere is part of their 'word of mouth.' That's right, a stranger’s review on a brand’s website, a comment on a post promoting a different product altogether, a nanoinfluencer, or your best friend. It's all word of mouth.   Scratching your head? Wondering what the heck it means for your marketing plan?   Listen to the latest episode of the Up Next Podcast featuring an insightful conversation with MaryLeigh Bliss, Chief Content Officer at YPulse, the authority on Gen Z and Millennial opinions.   We dive deep into the power of word-of-mouth marketing among today's youth, uncovering how genuine conversations drive brand awareness and influence purchase intention.   Tune in now to discover why it's the comments and conversation that pack such an influential punch.   Don't miss out—listen to the episode here: https://lnkd.in/e6fZTpRc   #Podcast #YPulse #WordOfMouthMarketing #GenZ #Millennials #BrandAwareness #consumerinsight #consumerbehavior

🌟 𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗠𝗶𝗹𝗹𝗲𝗻𝗻𝗶𝗮𝗹𝘀 𝗮𝗿𝗲 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗯𝘂𝘆 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆? In 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟮𝟬𝟳of 𝗧𝘄𝗶𝗻𝘀 𝗧𝗮𝗹𝗸 𝗜𝘁 𝗨𝗽, Jay McBain, Chief Analyst at Canalys, breaks down what this means for channel partnerships and how businesses can adapt to meet the changing landscape. 🤔 Traditional buying attitudes are shifting as Millennials prioritize flexibility and value in their tech investments. Are your strategies aligned with these new expectations? 🔍 Jay discusses the importance of understanding these emerging preferences and the need for channel partners to evolve their approaches. It’s about moving beyond transactions to foster long-term relationships. 💡 Embrace these changes to build stronger, more resilient partnerships. Businesses that adapt can leverage these insights to stay competitive in a rapidly changing market. 🎥 Watch our TikTok video for a snapshot of Jay’s insights, and see why understanding the mindset of Millennial buyers is crucial for your business strategy: https://lnkd.in/gxvptpn7 🔗 Catch the full episode on your favorite platform: Spotify: https://spoti.fi/4dfidDa Apple Podcast: https://apple.co/4dahSS5 Don't miss out on these valuable perspectives—watch, listen, and engage with us as we explore the future of channel partnerships. #ChannelPartnerships #Millennials #TechTrends #TwinsTalkTech #JayMcBain #Episode207 #BusinessGrowth

How do I monetize? The question every podcaster asks. Join us as we explore the different paths to monetizing your podcast. In this session, we’ll dive into strategies, techniques, and practical tips for monetizing. Discover a variety of monetization methods, from advertising and sponsorship to affiliate marketing, merchandise sales, and premium content offerings. Learn how to identify the monetization strategies that align with your podcasting goals, audience demographics, and content niche, and explore creative ways to monetize your podcast without compromising on quality or integrity. We will discuss a variety of strategies to actively engage your audience in a way that supports your unique business and podcasting goals. Through interactive discussions and practical examples, you’ll gain insights into tailoring engagement strategies to your podcast’s niche and audience preferences. The Grand Podcasters Group is a place where podcasters (and those who want to start a podcast) can connect to share value, makes an impact, and reach a large audience through community. Date: October 8, 2024 9:30 am – 10:30 am PDT 12:30 pm – 1:30 pm EDT 5:30 pm – 6:30 pm BST (UK) Location: Zoom (Please invite your friends, non-members may attend 2 Grand Connections for free.) REGISTER AHEAD : https://buff.ly/4eBldtO #podcast #podcastmonetization #monetization #networking #businessnetworking #smallbusiness #connections #businessconnections #networkingtips #grandconnection

Without knowing this, it won't matter what videos you make. Fixing this one mistake doubled our client's results. understanding who your ideal customer/audience is is essential. Start by defining your target market and researching where they spend their time, both online and offline. Your market isn’t “everyone.” It’s those who resonate with your message, need your solutions, and are willing to invest in your offerings. Take the time to pinpoint these individuals, and you'll be one step closer to building a brand that truly connects. Imagine you are targeting blue-collar people with your podcast, you are not going to do a 2-hour episode, you aim at 27-minute episodes as this is the average commute in the US. You are targeting new agency owners to sell them your SaaS tool to save them time, your content will be a lot shorter like 8-minute talking heads and a lot of short-form content. What are the steps to take to understand your audience? Market Research: Gather data about potential customers. Segmentation: Segment your market by demographics, location, interests, and behavior to better focus your marketing efforts. ICP: Creating a detailed Ideal Customer persona is crucial to visualizing and understanding who you are marketing to. Data-Driven Decisions: Using data to make informed decisions about who your target audience is and how to reach them. Effective Messaging: Craft messages that resonate with your defined audience. Adaptation: Target audience research is an ongoing process that requires regular updates and adaptations based on market feedback.

Podcast advertising is no longer a niche strategy that brands can ignore. It's a powerful platform to reach a highly engaged audience that's actively consuming content. Listeners are 88% more likely to purchase a product advertised compared to other media -- and with an average of 280 million podcast listeners in the US alone, the potential reach is immense. Unlike traditional ad formats, podcasts offer a unique opportunity to build deeper connections with listeners by providing a more intimate and personal listening experience. It allows brands to tell their stories in a way that resonates on a deeper level, building trust and loyalty. Higher ad recall, better brand affinity, and the ability to target specific demographics are just a few of the ways podcast advertising can significantly impact your marketing ROI. #podcastadvertising #digitalmarketing #audienceengagement #redcircle #podcast #advertising

Engaged audiences are a brand's holy grail. Unlike the anonymous and algorithm-driven audiences on the 'Gram and TikTok. Podcast listeners choose their content deliberately. They're not just passersby; they're engaged and ready to listen, which means they're also more likely to respond to messaging that resonates with their interests. Reaching out to podcast listeners isn't just about getting your brand noticed—it's about connecting with people ready to engage. gowildcast.com 🏆 #MarketingStrategy #AudienceEngagement #b2b

📌I’m back with the latest Pinterest trends, and this week, it’s all about spreading pure happiness. From fun outfit inspirations to quick home refreshes that’ll bring style and color to your days, Pinterest is buzzing with positivity. Key Trends This Week: 📌9x increase in “dopamine menu” 📌8x increase in “hairstyles for kindergarteners” 📌31x increase in “lentil soup recipe easy” 📌13x increase in “book shelf ideas” 📌2x increase in “bedroom inspo cozy” among gen z 📌2x increase in “party planning” among millennials 📌5x increase in “homecoming nails” To see all the trends listen to my podcast Marketing Strategy Academy. https://lnkd.in/gdX7XXtk

When it comes to podcast advertising, knowing which metrics to focus on can make a huge difference in how effective your campaigns are. Here's what I consider the most important: Listener Engagement: It’s not just about how many downloads a podcast gets, but how engaged listeners are. Metrics like average listen duration and episode completion rate really show whether the audience sticks around long enough to hear your ad. A highly engaged audience is generally more receptive to ads. Conversion Rates: This is key. What actions do listeners take after hearing your ad? Tracking how many visit your site, sign up, or buy something directly tells you how effective your ad is at prompting action. This is direct insight into your return on investment. Brand Lift: Ads on podcasts can also boost your brand beyond immediate conversions. By measuring changes in brand recognition and audience attitude before and after your campaigns, you can gauge how your ads influence listener perception in the long run. Listener Demographics: Knowing who listens (their age, where they're from, their interests) helps in crafting messages that resonate and in selecting podcasts that align with your target audience's profile. Attribution: Understanding what listeners do after hearing your ad—whether they use a promo code, click a unique URL, or mention the podcast when purchasing—can help you identify which podcasts are really driving results and adjust your strategy accordingly. Do you feel these metrics offer a rounded understanding of how your podcast ads perform, allowing you to fine-tune your approach and get the most out of your advertising budget, or is there something I've missed ? #Adtech #Martech #Audyllic Download brochure here -https://lnkd.in/eJSjAc5C