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I could talk about product positioning all day. Good product positioning makes it easy for buyers to see themselves, their routines, and their goals reflected in what you're offering them. Sometimes it's shifting your product positioning from "what we do" to "what we do for you". What a dream getting to meet and talk with Daniel Murray of The Marketing Millennials podcast about: ➡ Creating product positioning that resonates (and how we think about it at Recharge ➡ Sustaining brands in the routine economy ➡ Why your first marketing hire should be a product marketer, and more Check out the full episode ✨

I was recently a guest on the The Marketing Millennials podcast with Daniel Murray. We talked about: - Why there's never been a better time to be a creator - How marketers can partner with creators as a marketing channel - The power of building a personal brand and tips for getting started - And so much more Check it out and let me know what you think! https://lnkd.in/gNGBkVKF Ready to become a creator? Get started for free with ConvertKit.

When it comes to podcast advertising, knowing which metrics to focus on can make a huge difference in how effective your campaigns are. Here's what I consider the most important: Listener Engagement: It’s not just about how many downloads a podcast gets, but how engaged listeners are. Metrics like average listen duration and episode completion rate really show whether the audience sticks around long enough to hear your ad. A highly engaged audience is generally more receptive to ads. Conversion Rates: This is key. What actions do listeners take after hearing your ad? Tracking how many visit your site, sign up, or buy something directly tells you how effective your ad is at prompting action. This is direct insight into your return on investment. Brand Lift: Ads on podcasts can also boost your brand beyond immediate conversions. By measuring changes in brand recognition and audience attitude before and after your campaigns, you can gauge how your ads influence listener perception in the long run. Listener Demographics: Knowing who listens (their age, where they're from, their interests) helps in crafting messages that resonate and in selecting podcasts that align with your target audience's profile. Attribution: Understanding what listeners do after hearing your ad—whether they use a promo code, click a unique URL, or mention the podcast when purchasing—can help you identify which podcasts are really driving results and adjust your strategy accordingly. Do you feel these metrics offer a rounded understanding of how your podcast ads perform, allowing you to fine-tune your approach and get the most out of your advertising budget, or is there something I've missed ? #Adtech #Martech #Audyllic Download brochure here -https://lnkd.in/eJSjAc5C

"What’s the buzz, tell me what’s a-happening … " Word of mouth - it’s always been a thing. Surveys show it's an important part of the purchase journey. Marketers talk about it. A lot. But when consumers say they heard about something or decided to purchase because of 'word of mouth' does that mean what marketers think it means? To consumers, 13 - 39 word of mouth is more than words going from actual mouths into physical ears. For young consumers today anyone, saying anything, anywhere is part of their 'word of mouth.' That's right, a stranger’s review on a brand’s website, a comment on a post promoting a different product altogether, a nanoinfluencer, or your best friend. It's all word of mouth.   Scratching your head? Wondering what the heck it means for your marketing plan?   Listen to the latest episode of the Up Next Podcast featuring an insightful conversation with MaryLeigh Bliss, Chief Content Officer at YPulse, the authority on Gen Z and Millennial opinions.   We dive deep into the power of word-of-mouth marketing among today's youth, uncovering how genuine conversations drive brand awareness and influence purchase intention.   Tune in now to discover why it's the comments and conversation that pack such an influential punch.   Don't miss out—listen to the episode here: https://lnkd.in/e6fZTpRc   #Podcast #YPulse #WordOfMouthMarketing #GenZ #Millennials #BrandAwareness #consumerinsight #consumerbehavior

The surge in #podcast advertising is truly remarkable, reflecting the significant growth of this industry. Over the past five years, American listeners have demonstrated a noteworthy 45% increase in engagement, highlighting the medium's escalating importance in everyday life. What makes podcasts so appealing to advertisers is their seamless #integration into daily routines, providing a unique opportunity to connect with a captive #audience. To excel in this space, leveraging #programmatic buying has become essential. This approach enables advertisers to precisely target audiences based on context, offering insights into user behavior and preferences. Furthermore, advancements in brand safety measures, such as contextual transcript analysis, empower advertisers to refine their #targeting, ensuring that brands' messages resonate with their audience's interests. If you're considering harnessing the power of podcast advertising, whether it's crafting a winning programmatic strategy for integration or exploring its vast potential, reach out to us! We're prepared to maximize your impact and collaborate on crafting #success stories together. #tangoo #digitalmediapartner #podcastads

The Impact on Advertising: For advertisers keen on reaching engaged and attentive audiences, podcasts represent an invaluable platform for targeted marketing initiatives. With listeners often displaying high levels of brand loyalty and receptiveness to endorsements from trusted podcast hosts, the medium offers a unique avenue for authentic and impactful advertising experiences. In 2024, podcast advertising continues to flourish, aided by the medium's growing popularity and effectiveness in driving consumer action. According to industry insights, podcasts ads generate impressive conversion rates, with dynamic ad-insertion technologies enabling precise targeting based on listener preferences and demographics. The podcasting medium has transcended its niche origins to become a mainstream cultural phenomenon. With a diverse audience spanning various age groups, genders, and interests, podcasts offer advertisers an unparalleled opportunity to connect with engaged listeners in an authentic and impactful manner. As the podcasting landscape continues to evolve, one thing remains certain – the enduring appeal of this medium as a platform for storytelling, education, and entertainment. To learn more go to modernstoa.co #business #ads #modernstoa #podcasts #podcastadvertising

Engaged audiences are a brand's holy grail. Unlike the anonymous and algorithm-driven audiences on the 'Gram and TikTok. Podcast listeners choose their content deliberately. They're not just passersby; they're engaged and ready to listen, which means they're also more likely to respond to messaging that resonates with their interests. Reaching out to podcast listeners isn't just about getting your brand noticed—it's about connecting with people ready to engage. gowildcast.com 🏆 #MarketingStrategy #AudienceEngagement #b2b

Podcast advertising is no longer a niche strategy that brands can ignore. It's a powerful platform to reach a highly engaged audience that's actively consuming content. Listeners are 88% more likely to purchase a product advertised compared to other media -- and with an average of 280 million podcast listeners in the US alone, the potential reach is immense. Unlike traditional ad formats, podcasts offer a unique opportunity to build deeper connections with listeners by providing a more intimate and personal listening experience. It allows brands to tell their stories in a way that resonates on a deeper level, building trust and loyalty. Higher ad recall, better brand affinity, and the ability to target specific demographics are just a few of the ways podcast advertising can significantly impact your marketing ROI. #podcastadvertising #digitalmarketing #audienceengagement #redcircle #podcast #advertising

How do I monetize? The question every podcaster asks. Join us as we explore the different paths to monetizing your podcast. In this session, we’ll dive into strategies, techniques, and practical tips for monetizing. Discover a variety of monetization methods, from advertising and sponsorship to affiliate marketing, merchandise sales, and premium content offerings. Learn how to identify the monetization strategies that align with your podcasting goals, audience demographics, and content niche, and explore creative ways to monetize your podcast without compromising on quality or integrity. We will discuss a variety of strategies to actively engage your audience in a way that supports your unique business and podcasting goals. Through interactive discussions and practical examples, you’ll gain insights into tailoring engagement strategies to your podcast’s niche and audience preferences. The Grand Podcasters Group is a place where podcasters (and those who want to start a podcast) can connect to share value, makes an impact, and reach a large audience through community. Date: October 8, 2024 9:30 am – 10:30 am PDT 12:30 pm – 1:30 pm EDT 5:30 pm – 6:30 pm BST (UK) Location: Zoom (Please invite your friends, non-members may attend 2 Grand Connections for free.) REGISTER AHEAD : https://buff.ly/4eBldtO #podcast #podcastmonetization #monetization #networking #businessnetworking #smallbusiness #connections #businessconnections #networkingtips #grandconnection

As the podcasting landscape continues to expand, savvy marketers recognize the immense potential of audio advertising to connect with audiences meaningfully. Podcasts offer a unique platform for brands to engage with listeners intimately and authentically, fostering deep connections and brand loyalty. In today's digital age, consumers are inundated with visual stimuli, making it increasingly challenging for brands to capture and maintain attention. However, audio content, such as podcasts, provides a refreshing alternative, allowing brands to reach audiences with undivided attention, such as commuting, exercising, or relaxing at home. By leveraging podcast advertising, brands can tap into a captive audience of engaged listeners actively seeking content aligned with their interests and passions. Unlike traditional forms of advertising, podcast ads are seamlessly integrated into the listening experience, delivering targeted messages that resonate with listeners on a personal level! Podcasts offer unparalleled targeting capabilities, allowing brands to reach niche audiences based on demographics, interests, and listening habits. Whether targeting enthusiasts of a specific industry, hobby, or lifestyle, podcast advertising enables brands to deliver tailored messages to the most relevant and receptive audiences. #BB3 #BB3AdAgency #FutureOfMarketing #Podcasts #DigitalAdvertising #MediaPlanning #MarketingAgency #MarketingMagic #DataDrivenSuccess