DIBS Beauty’s Post

In the ever-evolving landscape of fashion and marketing, Victoria's Secret, an iconic brand, made a bold move towards inclusivity in 2021. However, the outcomes were not what they expected, and their sales plummeted by over a billion dollars. Let's dive into this fascinating rebranding saga and uncover essential lessons for marketers in the age of authenticity and inclusion. For the full article, check the link in my comment section below (and sign up for weekly marketing tips and tear-downs delivered straight to your inbox!) 📧 #marketingtrends #marketingtips #rebranding #authenticity

It's hard to find a more competitive industry than fashion. That's why we analyzed 30 companies and over 1,300 ads to uncover key strategies separating the leaders of the pack. A few key takeaways: • Showcase relaxed fits and natural fabrics that adapt to everyday life. • Embrace inclusivity and self-expression. • Prioritize eco-friendly materials and practices. 👉 Read our latest Ad Secrets: https://lnkd.in/eMgvvnfZ #FashionMarketing #AdStrategies #DicerAI #Sustainability #Diversity #EffortlessStyle #MarketingInsights

Fashion ads tend to fall into the ‘sea of sameness’ trap, with a saturation of product focussed, flat and celebrity endorsed campaigns… 🌊 In the UK, fashion performs modestly for long-term business potential, as measured by System1’s Star-Rating ⭐️ There’s a huge opportunity for brands to drive competitive advantage and stand out on emotion - Marks and Spencer, Barbour, The TJX Companies, Inc., The Very Group and Vinted are just a few brands already paving the way and standing out on long-term and short-term effectiveness. If you want to learn more about how you can tailor your strategy for fashion-forward advertising impact, make sure to download System1’s “Style Stars” or reach out to a member of the team. Link - https://lnkd.in/eHJri6st 🔗 #advertising #marketing #fashion #fashionadvertising

Interested to hear your thoughts on the below - I personally think this is a very powerful piece.

Is brand-building making a return in the fashion industry? While fashion advertising often falls into the trap of being overly product-focused, relying on celebrities for their star power alone, or using flat, abstract studio settings, our latest thought leadership piece, “Style Stars: Fashion-Forward Strategy for Long-Term Growth,” shows that this isn’t always the case. Many brands are already breaking away from these conventions with distinctive, emotion-driven creatives that are attracting consumer attention within the industry. For actionable strategies and global examples of fashion brands achieving both long-term and short-term commercial growth, download the full report through the link here: https://hubs.la/Q02J56Gx0

Suddenly there's a new trend dominating top luxury retailers' social media feeds: they're no longer just curating—they're shaping the cultural narrative. By driving conversations that blend fashion, art, and societal trends, they’ve evolved into tastemakers. Now, as commerce becomes more content-driven, the question is: Who will set the agenda, and who risks fading into irrelevance? https://lnkd.in/gATphCq6 #LuxuryRetail #LuxuryMarketing #RetailMarketing #DigitalCommerce

🌟 Expanding Your Fashion Brand's Success 🌟 Just as platforms like GOAT and StockX have diversified beyond sneakers to stabilize their business, fashion brands should consider broadening their product range to buffer against market fluctuations. Simply sticking to the same offerings isn't enough; consumers evolve, and they expect something fresh and exciting. 1️⃣ **Diversification is Key**: Don't limit yourself to just one type of product. Offering a variety of items can help mitigate risks and attract a wider audience. 2️⃣ **Innovation Drives Interest**: The success of newcomers like Ahn and Salomon in the sneaker market shows the power of innovative designs and collaborations. Embrace creativity and partnerships to capture attention and stay relevant. Let's keep pushing the boundaries and expanding our horizons! 🚀 #FashionEntrepreneurship #SneakerCommunity #BrandGrowth #Innovation #DiversifyYourBrand https://lnkd.in/dT9a99Xc

Recently, one of our valued clients visited our office, and during our conversation, she opened up about the tough realities facing the fashion industry. She spoke of the intense competition and the hurdles that brands must navigate to stand out in a crowded market. It was a sobering reflection on the state of the industry. However, amidst the challenges, she shared a glimmer of optimism. She talked about the wave of new brands emerging, each one bringing its own unique vision and creative flair to the table. These newcomers, driven by fresh ideas and innovative approaches, are breathing new life into the fashion world. As she described it, this surge of new talent is not just about competition; it's about growth and evolution. Each new brand contributes to a richer, more diverse fashion ecosystem. They challenge established norms, push boundaries, and offer perspectives that invigorate the industry as a whole. Her visit left us inspired, reminding us that even in difficult times, the spirit of innovation and creativity continues to thrive. It’s this continual influx of fresh ideas that will shape the future of fashion and keep it dynamic and exciting. #inspirational #motivation

Why do we see H&M everywhere🤷 Because today's fashion conscious consumer loves fast fashion, cost effectiveness and branded options! I recently conducted a poll to understand this better. 🔹Over 80% of the respondents opted for a t-shirt associated with a premium brand, indicating a higher preference for quality and perception over price. This points to a shift from a price-consciousness to a value-consciousness. 🔹Whether influenced by brand image, trust in quality, or the signaling value of a brand name, it suggests that individuals are now inclined to invest in superior brands. This further emphasises on the importance of initiating brand building early on. After all the market leaders often aren't the first to enter the market but are the first to establish an image in consumers' minds, creating a recall in long term. #brandbuilding #fastfashion #marketing

Aspiring to forge a powerful personal brand in the dynamic world of fashion? Let's collaborate to shape a distinctive identity that sets you apart and solidifies your presence in the industry. It's time to embark on the journey of building your brand legacy. Ready to make your mark? Let's get started! 👔🌟 #PersonalBranding #FashionIdentity #BrandLegacyBuilding #fashionbrand #fashionbrands #fashionbranding #garments #garmentmanufacturing #garmentdesign