Digital i’s Post

Amid the streaming market maturing, an important question facing broadcaster is how to navigate a media landscape where ad dollars move along audiences. 📊 Canadian media executives talk to Now & Next about their English-language strategies in both existing and emerging platforms for 2024-25. ⬇

For the first time in years, the Kagan Media & Telecom Summit was back as an in-person event in New York. Listen in as "MediaTalk" host and TMT News senior reporter Mike Reynolds and S&P Global Market Intelligence Kagan principal analysts Justin Nielson, Scott Robson and Seth Shafer recount the main takeaways from the event. Topics discussed include political advertising and retransmission consent fees for broadcasters, #sports rights shifting from #TV networks to #streaming services, the implications of the recent #NBA rights deal, and how advertisers and consumers are no longer delineating between traditional video like #broadcast, #cable or even Netflix and user-generated content sites like YouTube and TikTok. Content is still king, but content comes in many forms across many platforms. https://lnkd.in/gedGgQ7X

Another rock star podcast! A roundtable of insight into key topics discussed at the Kagan Summit - from the push into advertising by big streaming companies and NBA rights renewal/fallout to women’s sports as a “movement not a moment,” as well as political and core ad spend. Check it out!

“Creating #Sports #Content that Engages Gen Z Audiences” is our next discussion in the #Masterclass stream. Sarah Butler, Sports Business Connected, Xavi Sanchez, Footballco, Robbie Spargo, Little Dot Sport, Imogen Thom, Two Circles and Grace Wilson, Dizplai join us. It was recognised that #genz audiences are offered more flexibility outside of confined #broadcast slots and often look to the “less polished” content available on platforms such as #Tiktok and #YouTube. #BSportSummit #Sport #Media #SportsTech #Broadcasting #SportsMedia #Innovation #SportsBroadcasting #SportsInnovation

🏈 𝐍𝐞𝐭𝐟𝐥𝐢𝐱 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐒𝐚𝐥𝐞𝐬 & 𝐅𝐨𝐫𝐚𝐲 𝐢𝐧𝐭𝐨 𝐒𝐩𝐨𝐫𝐭𝐬 📊 The chart below, shared earlier this week by Lucas Shaw at Bloomberg, highlighting Netflix's video advertising sales vs. legacy media companies caught my eye. Despite Ted Sarandos's December 2022 statement about Netflix not seeing a profitable path in live sports, the chart underscores why the company will have an impact on the sports industry moving forward. Driven by the clear role advertising will have in growing its top-line revenue, Netflix has now turned a corner in its strategy. Recent moves like acquiring broadcast rights to two National Football League (NFL) Christmas Day games highlight that the streamer can increasingly see a path to (strategic) profitability with live sports rights. This change in approach (when coupled with a growing ad sales business) will have significant downstream implications on media rights revenues that will influence team & league valuations in the future. 📈 #InvestingInSports #SportsBiz #Streaming #SportsMediaRights

Could Netflix Revolutionize European Sports Media Rights? As the traditional broadcast model comes under increasing pressure, the entry of global streaming platforms like Netflix into the European sports media landscape might just be the disruption the industry needs. 📺 While traditional broadcasters are grappling with rising costs and fragmented viewership, Netflix, with its massive audience base and innovative content strategies, could reshape the playing field by offering sports leagues a more scalable and flexible distribution model. ⚽ Three industry experts discuss whether Netflix’s potential move into sports could boost competition and ultimately benefit rights holders. This shift could introduce new ways for fans to engage with live sports content, fueling digital transformation across the industry. Could this spark the evolution we've all been waiting for in European sports media? Read the full story to dive deeper into this game-changing topic https://lnkd.in/ddA6BmQp. #SportsMedia #Netflix #StreamingRevolution #EuropeanSports #MediaRights #BroadcastInnovation #DigitalTransformation

Why are broadcasters worldwide diving into mobile-first, vertical video? It's all about meeting audiences where they are—on their phones! But what's driving this shift? Is it the rise of social media, or something more? Dive into our latest blog to uncover why vertical video is the future of broadcasting! Check it out here: https://hubs.ly/Q02V-GGf0 #VerticalVideo #BroadcastingRevolution

Broadcasters: If your viewers watch your news content on a phone - then you need to cater the videos in a vertical aspect ratio. Read details about why, how to adapt the content, and how to benefit in this relevant white paper.

If you are exploring a mobile-first vertical video strategy in order to change the way you engage with your audiences, keep reading :) #mobilefirst #verticalvideo #mediainnovation #backlight #wildmoka

Netflix has just shattered streaming records with its inaugural NFL broadcast on Christmas Day 2024, captivating nearly 65 million viewers! This groundbreaking foray into live sports featured thrilling matchups like the Chiefs vs. Steelers and Ravens vs. Texans, establishing Netflix as a serious player in the competitive world of sports streaming. With impressive viewership numbers, a diverse broadcast strategy, and a flawless technical performance, Netflix is not only redefining how we watch sports but also attracting new audiences and advertisers. Fans raved about Beyoncé's halftime show, further blending entertainment and sports in a way that's never been seen before on this platform. As streaming giants vie for dominance, Netflix's successful entry suggests exciting possibilities for future live events. Can they maintain this momentum? I believe they have the potential to transform live sports broadcasting forever! How do you see this impacting the streaming landscape?