Digital Marketing Perth’s Post

INFLUENCER MARKETING "No o, I don't have money to pay celebrities o. You want those ones to cut my neck with their price?" That, was the response I got from Amara when I suggested she reach out to Influencers to advertise her knitted clothes. And I can bet my most unloved dress that this is the reaction most of you have when you're presented with this option too. But I can tell you that it's not as scary as it's made out to be. "Influencers" aren't only and always your high-end celebrities. It could be your pastor, imam, village head, school leaders, teachers, thought leaders online, etc. An influencer is basically anyone who people trust and can guide (influence) the decisions of those people. In your case, "people" refers to your Target Audience. Stay tuned for my subsequent posts where I'll be discussing; - how to determine the right influencer for your need/business/service - how to make and present your proposal to them - how to negotiate with the influencer (pricing) Follow me @ Ijeoma Precious if you like this and for more related content to help your brand/business grow. I am your exceptional Branding and Marketing Strategist ready to work with you to create an outstanding brand identity and perception that will build trust with your audience. I'll also work with you to craft the best and most effective marketing strategy(ies) that suit your needs. With love, Ijeoma Precious 🌹 #BrandingandMarketingStrategist #Branding #Marketing #DigitalMarketing

Are #Influencers Really... Influencing? I’m tired of the “influencers” here. You know, the ones with millions of followers, polished content, and inspiring words—but ZERO engagement with their audience. They post, and people rush to comment, share, and engage, pouring out their thoughts and emotions. And what do they get in return? Radio silence. Let’s be honest: most of these influencers aren’t even managing their own accounts. They have teams writing, scheduling, and replying (if you’re lucky). They’re just the face of the brand, the name on the byline. The human connection? Nowhere to be found. I’ve seen it with big names like RichardBranson, Gary Vee, and other “influencer” giants. They talk about connection, hustle, and authenticity—but isn’t authenticity responding to the people who take the time to engage with you? Here’s the thing: social media isn’t just a stage—it’s a conversation. If you’re going to invite people to join in, at least show up for the conversation. To those of us without teams of 20+ people running our accounts: keep engaging. Keep responding. Keep connecting. Because that is what real influence looks like. And to the big names out there: if you’re going to preach connection, maybe try practicing it too. What are your thoughts? Have you noticed the same trend? Let’s talk about it—because I’ll actually respond. 😉

Looking to retain an influencer for your brand long term? Here’s the 3 areas I would focus on to do this. 1 - ➡️ Relationship ⬅️ Maintaining a good relationship with your influencers is so important for retaining them for longer durations. As this can make them feel heard and that they’re contributing to something important that aligns with their own values. 2 - ➡️ Communication ⬅️ The reason why most influencers come and go can be down to poor communication. As if they’re only treated as someone who will get paid and help you get paid, then the communication will be limited and purely on a transactional level. 3 - ➡️ Payment ⬅️ Having a clear payment on what the influencer can expect to receive (including products or extra bonuses) is crucial for retaining the influencer. As this will also help you understand what the influencer is willing to do for your brand based on the commitments and payment you are giving them. ➡️ Final Thoughts ⬅️ Overall I’ve found that as long as both sides are happy with the current relationship, communication and payment then this is what helps retain those influencers longer. Which can also help the influencer improve its views on the brand’s image, therefore increasing its support for it. P.S. May 1st, I’ll be releasing a UGC hook study of the results, be on the lookout!

Africa is a continent brimming with untapped potential. With a rapidly growing population and increasing internet penetration, the African market is ripe for international businesses looking to expand their reach. However, to effectively penetrate this diverse market, you need a strategy that resonates with local audiences. This is where influencer marketing comes into play. #Africa #Influencer #DigitalMediaMarketing #Digital #SouthAfrica #SocialMedia

When influencers and brands clash in influencer marketing, how do you prevent their conflicting feedback? One thing I've found helpful is 100% transparency & establishing a good relationship. Use compromise and warm communication to resolve the conflict. State all terms and conditions in the contract (e.g., project deliverables, expectations, influencer fee, payment release dates, payment method, etc) Brands offer flexibility. Influencers respect projects expectations, quality and timings. Brands have a duty to pay the influencer on time. Communicate concerns: What aligns and what doesn't align with the brand's values, and project goals. Brands lower high expectations. You know the work of the influencer you've hired. Do your research on both brand and influencer is detrimental to the relationship and the contract. @manazeffects #influencer #influencermarketing #leadership #communication #Canada #Calgary #personalbranding #socialentrepreneurship #education

Let’s Talk Professionalism: Influencers & Campaign Commitments As influencer marketing continues to thrive, one challenge that agencies face all too often is influencers ghosting after making a commitment. It’s disheartening when deadlines approach, strategies align, and budgets are allocated, only to be met with radio silence from creators who had promised to deliver. So, what’s at stake? • Campaign timelines go for a toss. • Brands lose faith, not just in the influencer, but in the agency. • The ripple effect impacts future collaborations and overall trust in the ecosystem. As agencies, we understand the value of flexibility, creativity, and personal expression, but professionalism must remain at the core of any working relationship. Commitments, both formal and informal, are built on trust, and that’s what drives our industry forward. A call to action for influencers: • Please respect the time and effort that goes into selecting the right fit for a campaign. • If circumstances change, communicate promptly. A quick conversation can save everyone involved from potential setbacks. • Remember, your reputation is built on more than just your follower count—reliability matters. A bigger question: Do we need a regulatory body to oversee the influencer economy, ensuring that both influencers and agencies abide by fair and professional rules? With more structure, we could avoid these pitfalls and foster stronger, more reliable partnerships across the board. Let’s build an industry where partnerships are strong, transparent, and professional on all fronts. #InfluencerMarketing #ASCI #Professionalism #Agency #Collaboration #Trust #InfluencerEconomy

💡 Concerned about influencers promoting questionable products? Here are a few tips to help you navigate this landscape wisely: 365 days challenge of posting on LinkedIn daily. ✅✅ Topics : Fitness, Travel & Influencer Marketing Day 318 Research and Verify Before making a purchase based on an influencer's recommendation, conduct your own research. Look for reviews, testimonials, and independent opinions. Check Credibility Evaluate the influencer's credibility. Are they known for promoting genuine, quality products? Look for transparency in their partnerships and disclosures. Seek Diverse Opinions Don't rely solely on one influencer's endorsement. Look for a variety of opinions and experiences to form a balanced view. Understand Motivations Consider why the influencer might be promoting the product. Is it solely for monetary gain or do they genuinely believe in its benefits? Look for Red Flags Be wary of exaggerated claims, lack of transparency about sponsored content, or influencers who promote a high volume of products without substantive reviews. By staying informed and cautious, you can protect yourself from influencers promoting products that may not meet your expectations. Ps : Contact me for personal branding services. Check link in bio to know more. #influencer #marketing #socialmedia

Influencers Want Brands’ Sponsorship, But Not Their Rules In partnering with online influencers, many brands try to maintain creative control. But Associate Professor Navdeep Sahni has a word of caution for advertisers: Don’t influence the influencer. It’s understandable why brands want to steer the content created by the influencers they hire. However, new research by Sahni reveals that when brands are too hands-on, they can undermine the impact of influencer marketing campaigns. Teaming up with several coauthors, Sahni looked at 984 contracts worth $6.9 million, written by 286 brands and offered to 7,101 influencers. He wanted to know: How did the influencers respond to contractual constraints, and how did these constraints affect the performance of sponsored posts? As Sahni discovered, the more restrictive a contract, the less likely an influencer was to take it. What’s more, posts produced under restrictive contracts had significantly less audience engagement. The takeaway? Putting excessive restraints on an influencer’s creativity and interfering with their relationship with their audience can be a poor business move. As brands attempt to leverage influencer partnerships, Sahni asks: “Is the [advertiser] willing to lose some control and rely more on the influencer?” As his study reveals, how brands answer that question could make all the difference in the impact of their campaigns.

Your online presence should be built on trust, not fake followers or reviews. Learn more about why FTC’s latest regulation makes authenticity more crucial than ever for brands and influencers in the latest blog post from Justin Liggin.

I helped a consumer brand add ₹20 Lakh/month using barter influencers. And I’ve supported over 100 others in scaling their sales by ₹3–5 Lakh/month. In other words: It’s a repeatable process. We’ve perfected a system for running successful barter campaigns with a curated network of micro-influencers that deliver results. This is backed by 5 years of experience managing over 5,000 campaigns. To celebrate these 5 amazing years, I’m dedicating a portion of my team’s time to help: • Set up your first barter influencer campaign • Manage 100 creators for you—end-to-end • Track sales from each influencer and guide you every step of the way And here’s the best part: I’m doing this completely FREE—no fees, no hidden costs. You’ll only cover the cost of products sent to influencers. Do you want to be part of this? 1️⃣ Like this post 2️⃣ Comment “INFLUENCE” And I’ll personally reach out to get you started. P.S. If we’re not connected, send me a connection request so I can DM you. edit 1 due to incoming DMs 1 Lakh = 1,00,000 1 USD = ~₹84