Digital Segment, LLC’s Post

Compliant Identity Management Solutions start here! Let us help you better maintain data requirements and regulatory best practices with accuracy and integrity at Digital Segment, LLC https://lnkd.in/gNwdKU_R

While many vendors see governance, compliance, security as a checkbox, we see it as an opportunity to drive ROI & value for marketing teams 🚀 Due to the rising complexity of enterprise data governance, so many marketing teams feel restricted by not having access to the right data and capabilities. It creates blockers, delays, etc. in their workflows. On the other hand, platforms that make it easier to access and use the right data while upholding governance are a huge unlock for marketing teams ✅ A major focus at Hightouch is democratizing data access: we make it easier for all team members to put their data to work. We can do this because of the hard work that our governance features do behind-the-scenes. We give data teams powerful tools to manage data access and security— which means that we can set marketers free to use the data they are allowed to access 🔑 Our focus on governance isn’t a box-checking exercise: it’s key to our success. I’ve shared more about our approach to governance and what we’ve built here: https://lnkd.in/eAByWYUz

I still remember that knot in my stomach after hitting "send" on an email campaign. That was me, early in my career, managing email marketing programs for scaling e-commerce companies. Every click of that button was fraught with fear—fear of annoying or alienating potential customers by accidentally sending emails... fear of spamming customers who had unsubscribed. Fast forward a decade and my focus has shifted from email to advertising. As a performance marketer, a new fear makes my stomach turn: sharing customer data without consent. For me, it’s not just a matter of ticking boxes to comply with evolving regulations. It's about respecting the fundamental rights of individuals. But since joining Hightouch, I don’t feel those stomach-turning knots anymore. Here, privacy and compliance aren’t just a buzzword—they’re ingrained in everything we do. They’re built into our product. One of those privacy features in our product is called “Governance Filters”. It isn’t a sexy name, but it does sexy things. Specifically, it allows the business to hide customer data from me (and anyone else) based on whether or not that customer has opted out of data sharing. I never have to worry about forgetting that opt-out filter, because it’s alway being applied… which means I never have to worry about sharing a customer’s data without their consent. I call it “privacy by default”. Our privacy team loves it, and I do too. Here are Tejas Manohar's thoughts on how we put governance, privacy, and compliance first at Hightouch (and how you can too) ⬇ #PrivacyFirst #DataGovernance #MarketingEthics 🛡️🔒

There’s no such thing as a never-changing KPI dashboard. The same goes for compliance. If you're aiming for 100% compliance, I have news: it doesn’t exist. Just like: → The perfect marketing campaign doesn’t exist. → Or the flawless sales pitch. → And definitely not the never-changing KPI dashboard. Compliance, especially in Data Protection, is a journey, not a destination. So, when I get calls like: "Siobhan, can you make my product GDPR compliant in a week? Investors are on my case!" My answer is simple: No Here’s why: → Your business will change as it grows. → Your product will evolve as it scales. → Your marketing will shift as you enter new markets. And with each change, your compliance needs will change too. What you should be doing: → Re-map your data flow as your processes evolve. → Update your policies & notices regularly. → Run ROPAs as you add new processing activities. → Perform DPIAs every time you onboard a new vendor. One of my clients realized they had no idea what was going on with their data. Turned out they were on the brink of not being able to honor any DSAR let alone understand what risks were involved in processing their data. In 12 weeks, we mapped out all the data resulting in clarity as to how they were processing their data, and highlighted all risks that needed to be mitigated. If you read this and think: ”What’s this ROPAs, Data Maps, and DPIAs you speak of?” I’ve got you. Let’s chat.

"You can't just implement another tracking tag - we're under HIPAA compliance!" Another day, another stand-off between Marketing and Compliance. Marketing: "We need more insights to drive our campaigns." Compliance: "We can’t risk sensitive data being exposed!" Cue the frustration. But what if both sides could win? When I stepped in, the tension was obvious. Marketing needed actionable data. Compliance needed airtight data security. I spent six months working with a healthcare client, unraveling a complex web of over-collection and under-utilized data. Here’s what we uncovered: → Over 60% of their tracking wasn’t providing meaningful insights. → Compliance was rightly concerned about data leakage due to third-party trackers. → Marketing wasn’t getting the full story because of ineffective data segmentation. So we got to work: → We restructured the analytics to only collect essential metrics—yes, within HIPAA guidelines. → We implemented first-party tracking, eliminating risky third-party scripts. → By refining their data collection, we gave the team clear, actionable insights without compromising security. And here’s what happened next: → A 35% increase in campaign performance, powered by more accurate data. → A 50% reduction in unnecessary tracking, boosting site speed and improving the user experience. → A 20% boost in customer engagement by tailoring content to real-time insights. If your marketing strategy is tangled in the web of data regulations, let’s simplify it. #DataPrivacy #WebsiteAnalytics #FirstPartyData #DigitalMarketing #MarketingTransformation

🔒 In today’s digital landscape, a privacy-centric data strategy isn’t just a nice-to-have – it’s a must-have! Ensuring data integrity, compliance, and operational resilience helps organizations navigate complex regulations, keep marketing effective, and build lasting trust with users. 📊✨ Check out our latest blog to learn how a robust data strategy can help you turn compliance challenges into competitive advantages. 🔗 #DataStrategy #PrivacyFirst #DigitalAnalytics #MarketingInsights #DataCompliance #MarTech

Stepping into the realm of data analysis for marketing purposes? Ensure your compliance with these five top tips provided by DMA's Legal and Compliance Manager, Chanelle Evans. Read the full article here: Five Top Tips to be Compliant When Using Personal Data for Analysis: https://lnkd.in/ddYWpiRG Stay informed, stay compliant, and unlock the full potential of your data. #DataCompliance #DMAInsights

Data is the new gold for businesses, but processing it can be overwhelming. Outsourcing data processing offers benefits like expertise, efficiency, and cost savings. #DataProcessing #OutsourcingBenefits https://lnkd.in/geSZxgEk

### Support Innovation and Growth through data compliance ... - **Data Accessibility and Reuse**: For Chief Development Officers (CDOs) and Chief Product Officers (CPOs), Signatu's extensive taxonomy and description of data use open avenues for innovation. By clarifying data use licenses and compliance parameters, organizations can safely leverage data for product development and business expansion. - **Adaptability to Regulation Changes**: The agility afforded by Signatu in updating and distributing compliance documents allows organizations to quickly adapt to new regulations. This is critical for maintaining a competitive edge in rapidly evolving industries, supporting CTOs and CIOs in implementing new technologies and business models while ensuring compliance. - **Enhancing Customer Trust**: Chief Engagement Officers (CEOs) and Chief Marketing Officers (CMOs) can leverage Signatu’s capabilities to enhance transparency and trust with end-users. By clearly communicating how customer data is used and protected, organizations can strengthen customer relationships and loyalty, which is crucial for long-term growth and market differentiation. - **Facilitating Global Operations**: For organizations operating across different jurisdictions, Signatu's comprehensive approach to data protection compliance is invaluable. It aids Chief Operating Officers (COOs) and Chief Global Strategy Officers (if applicable) in navigating the complex landscape of international data privacy laws, ensuring that global operations remain compliant, streamlined, and efficient. Follow me and follow Signatu. PM me to get started.

Having spent most of my career in fast-paced, small-team & bootstrapped projects, I know how easily important topics like #datagovernance, #datasecurity, and basic #dataliteracy can be overlooked—until they can't be ignored anymore (anyone else remember the scramble during the early days of #GDPR?). Regarding #digitaltransformation and #datamaturity, there's no single correct starting point, but the best time to start is always now. Over the past few months, I've collaborated with Data Elevates and DataDotOrg to create step-by-step guides to assist Social Impact Organizations on their data journeys. These guides are there to help you take your first step, whatever that may be, to becoming a truly data-driven organization. If you're leading your team through digital transformation, you can access these FREE guides here: https://lnkd.in/eZVtHNCC #InstructionalDesign #LearningDesign #DataMaturity