Edward Harrison’s Post

Sustainability is increasingly becoming a priority for brands, but a challenge many brands face is communicating their sustainability efforts. Our latest webinar, The changemaker's playbook to sustainability, tackles this by diving into the complexities of sustainability-led advertising. Join our sustainability expert Jon Arthurs as he shares practical tips, frameworks, and best practices for delivering authentic sustainability communications. Register using the link below – see you there!  📅 When: 30 May, 10 am EDT / 11am BRT / 3pm BST / 4pm CEST 🔗 Register here: https://bit.ly/44Fa2N8 #SustainabilityWebinar #GreenMarketing #Advertising

Please join our next webinar where Jon Arthurs is going to tell us all about best practices in sustainability communications!

I just completed the Green Marketing Challenge - a very engaging and interactive Sustainability Course by the United Nations. With the ever-increasing need to shift to sustainable practices, as Marketers / Brand Managers, we need to make an active shift in the way we market products/ services as well. Significant takeaways from this course for me would be: - providing accurate sustainability information with certified labels - not bombarding customers with too much of it and not too less - labelling it on the product or through the services page and through a multi-channel approach. #sustainbility #greenmarketing

Did you know that 78% of today's consumers prefer brands that embrace sustainability? Make sure you're ahead of the curve with our new Sustainable Marketing online short course: https://lnkd.in/dDmww42e This 10-week offering is ideal for agencies, teams and individuals who are looking to align a brand’s principles across the value chain, and move beyond product promotion to champion broader societal challenges. Click through to discover five things you'll learn with Sustainable Marketing, and uncover the value you'll add to your brand and the industry as whole. https://lnkd.in/dDmww42e #sustainablemarketing #sustainability #marketing

Day 1 of POSSIBLE is complete. ☑ A year ago Brian O'Kelley took the stage in Miami to drop insights from the industry's most comprehensive report on sustainable advertising -- it was Scope3's first ever 'State of Sustainable Advertising' report. It also marked the first time our industry really saw just how big the emissions problem was across digital advertising. Today, Brenda Tuohig took the same stage to lead a workshop talking about the actions brands and media companies (like Sanofi, Future and many more) are taking right now to not just measure, but also REDUCE, their carbon emissions from advertising. If you're at POSSIBLE and want to chat about how you can make your advertising more sustainable, while delivering better advertising and pushing your company closer to reaching its corporate sustainability targets, come find us. #greenmedia #sustainableadvertising #digitaladvertising #possible2024 Brenda Tuohig, David Fischer, Joshua Hull and Joey Leichman

Advertising shapes our world, and its impact extends to the environment. The good news is that small changes in how and what we advertise can have a massive impact! In this article, Simon Johansson, Sustainability Lead at SeenThis, shares his thoughts on micro-changes with macro-impact. He walks through practical and actionable ways to make advertising less wasteful, leveraging the immense power of advertising to potentially shift the sustainability narrative entirely. Read the full article in AdExchanger: https://lnkd.in/d-SnMHPV

🌍 Today's #DailyDoseofSustainability features examples of commitment in action in sustainable advertising production! There are many inspiring examples of sustainable—and measured—production in the advertising industry. The We Are AdGreen case study library features 12 great stories to learn from. Be sure to check it out - [link in the comments]. Shout-out to two of our fantastic Ad Net Zero supporters—both production companies—whose work is featured in this global compilation of success stories: 💡 Traci Dunne, Global Director of Industry Relations at Advertising Production Resources (aka APR Consulting), shares how an increased focus on environmental sustainability reporting can drive a reduction in production emissions. 💡 MurphyCobb shares insights on the biggest decisions they’ve made for more sustainable production, and how, rather than stifling creativity, these changes actually propelled it. #SustainableProduction #SustainableAdvertising #EarthMonth #ClimateAction #Sustainability #AdNetZero Traci Dunne, CAROL POCK Patrick Murphy, Glykeria Antonaki

Sustainability isn't just a buzzword—it's a necessity. Discover how to communicate your green initiatives with impact and authenticity in our new whitepaper by Jon Arthurs. 🌎🌱 Check it out here ➡️ https://bit.ly/3xgAsZc #Sustainability #Advertising #BrandStrategy #MarketingInsights

If you missed the webinar from MetrixLab last month, check out this recap of the 12 best practices of Sustainability Led Advertising and learn how to develop authentic sustainability communications! 👇