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🌍 Today's #DailyDoseofSustainability features examples of commitment in action in sustainable advertising production! There are many inspiring examples of sustainable—and measured—production in the advertising industry. The We Are AdGreen case study library features 12 great stories to learn from. Be sure to check it out - [link in the comments]. Shout-out to two of our fantastic Ad Net Zero supporters—both production companies—whose work is featured in this global compilation of success stories: 💡 Traci Dunne, Global Director of Industry Relations at Advertising Production Resources (aka APR Consulting), shares how an increased focus on environmental sustainability reporting can drive a reduction in production emissions. 💡 MurphyCobb shares insights on the biggest decisions they’ve made for more sustainable production, and how, rather than stifling creativity, these changes actually propelled it. #SustainableProduction #SustainableAdvertising #EarthMonth #ClimateAction #Sustainability #AdNetZero Traci Dunne, CAROL POCK Patrick Murphy, Glykeria Antonaki

Happy Wednesday everyone!! ✨ Echoing Emma's words below, while working in an ever-changing industry can be exciting it doesn't come without its challenges. With sustainability increasingly becoming a key influencer when choosing an ad tech partner it can be tricky to navigate and compare what various partners have to offer. Alongside some major partners including Pubmatic, we have worked with the IAB to answer a standard set of questions around sustainability to outline our position to simplify the decisioning process. Although we are all a work in progress in defining our objectives and goals, one thing we have in common is the desire to take action today. The hardest part is taking the first step! - Click on the link below and you can do just that. 🌿

Day 1 of POSSIBLE is complete. ☑ A year ago Brian O'Kelley took the stage in Miami to drop insights from the industry's most comprehensive report on sustainable advertising -- it was Scope3's first ever 'State of Sustainable Advertising' report. It also marked the first time our industry really saw just how big the emissions problem was across digital advertising. Today, Brenda Tuohig took the same stage to lead a workshop talking about the actions brands and media companies (like Sanofi, Future and many more) are taking right now to not just measure, but also REDUCE, their carbon emissions from advertising. If you're at POSSIBLE and want to chat about how you can make your advertising more sustainable, while delivering better advertising and pushing your company closer to reaching its corporate sustainability targets, come find us. #greenmedia #sustainableadvertising #digitaladvertising #possible2024 Brenda Tuohig, David Fischer, Joshua Hull and Joey Leichman

Sustainability is increasingly becoming a priority for brands, but a challenge many brands face is communicating their sustainability efforts. Our latest webinar, The changemaker's playbook to sustainability, tackles this by diving into the complexities of sustainability-led advertising. Join our sustainability expert Jon Arthurs as he shares practical tips, frameworks, and best practices for delivering authentic sustainability communications. Register using the link below – see you there!  📅 When: 30 May, 10 am EDT / 11am BRT / 3pm BST / 4pm CEST 🔗 Register here: https://bit.ly/44Fa2N8 #SustainabilityWebinar #GreenMarketing #Advertising

Talking can produce a lot of hot air – and the time for just talking about sustainability has passed. In 2023, the marketing industry added sustainability to its list of talking points. In 2024, marketers and their partners will work on measurement standards and move toward accountability.

Please join our next webinar where Jon Arthurs is going to tell us all about best practices in sustainability communications!

Advertisers have the power to drive sustainable behavior change through their work. From using eco-friendly production methods to crafting messages that inspire action, there are many ways to make a positive impact. Check out these three strategies for supporting sustainability in advertising:

♻ Sustainability is a complex world, and communicating your sustainability efforts is easier said than done. 📢 Our latest webinar, The changemaker's playbook to sustainability advertising, is all about sustainability-led advertising. 📺 Based on an extensive meta-analysis on sustainability ads from around the world, we'll share best practices for advertising sustainability and provide guidance on how to communicate with impact.  ➡ Register now to hear from Jon Arthurs, our sustainability expert, on how we can work towards creating a better world 🌏

Is our industry taking #sustainability seriously? In a recent comment for ExchangeWire, Hannah Mirza says more can be done. "Sustainability needs to pivot to become a primary KPI. Where working with sustainable suppliers becomes as much of a mandatory requirement as working in brand-safe environments," 💬 To hear more, read her full comment over at ExchangeWire: https://lnkd.in/dFMyr528 #sustainabilitymatters #adtech #adindustry #problemswithsustainability #sustainablemarketing #sustainablemedia #responsiblemarketing #responsiblemedia #sustainablegoals #advertisingindustry #advertisingtechnology